{"id":21120,"date":"2025-06-28T06:34:08","date_gmt":"2025-06-28T06:34:08","guid":{"rendered":"https:\/\/www.europesays.com\/us\/21120\/"},"modified":"2025-06-28T06:34:08","modified_gmt":"2025-06-28T06:34:08","slug":"loreal-ceo-touts-ai-powered-beauty-revolution","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/21120\/","title":{"rendered":"L\u2019Or\u00e9al CEO Touts AI-Powered Beauty Revolution"},"content":{"rendered":"

L\u2019Or\u00e9al Groupe<\/a> is tapping artificial intelligence (AI) to redefine product innovation and consumer experiences \u2014 with human creativity remaining vital to the future of the industry.<\/p>\n

CEO Nicolas Hieronimus<\/a> said the French cosmetics and skin care giant aims to lead in \u201cbeauty tech,\u201d during a speech at the recently held Viva Tech 2025<\/a> conference in Paris.<\/p>\n

\u201cNew technologies like GenAI, agentic AI, are redefining what beauty means to consumers and how they experience it,\u201d he said. \u201cTo meet the changing needs, we need to harness, unsurpassed, 16,000 terabytes of data that we have at L\u2019Or\u00e9al, and priceless partnerships with the most innovative partners.\u201d<\/p>\n

L\u2019Or\u00e9al is applying AI across multiple areas of its business. In researching skin health, the company is using technology to understand the biological root causes of aging at the cellular, molecular and tissue levels. <\/p>\n

This work led to the development the Lancome Cell Bioprint<\/a>, a diagnostic device that Hieronimus called \u201ca small lab on a chip.\u201d The device determines skin biological age and predicts potential skin issues \u201cin just five minutes,\u201d Hieronimus said.<\/p>\n

AI is also central to how L\u2019Or\u00e9al is reimagining personalized consumer engagement. Hieronimus highlighted the company\u2019s agentic AI-powered beauty assistant, Beauty Genius<\/a>, which provides tailored advice, hyper-personalized product recommendations and support.<\/p>\n

Beauty Genius \u201cis powered by agentic AI. It\u2019s available 24\/7 online and coming soon on WhatsApp,\u201d he said. \u201cIt already racked up over 400,000 conversations.\u201d<\/p>\n

In eCommerce, the company launched Noli, an AI-powered multi-brand beauty shopping startup. <\/p>\n

\u201cIt\u2019s reinvented how people discover and shop beauty products,\u201d Hieronimus said, noting that 85% of users shop with \u201cmore confidence\u201d through the platform.\u00a0<\/p>\n

Such innovations should drive traffic to retailers with physical stores. According to a PYMNTS Intelligence report<\/a>, shopping for beauty and health products is the top reason why consumers go into bricks-and-mortar stores rather than shopping online. <\/p>\n

Nearly 37% of consumers made an in-person purchase in December. Across generations, health and beauty products were also the top purchase category across all product lines, the report said. The second-most popular category was clothing and accessories. <\/p>\n

See here<\/strong>: Health and Beauty Products Draw Retail Shoppers Into Brick-and-Mortar Stores<\/a><\/p>\n

AI\u2019s Role in R&D<\/strong><\/p>\n

The company is also using AI to streamline internal operations and R&D. According to Hieronimus, L\u2019Or\u00e9al\u2019s research teams now rely on generative AI to screen molecules and formulate products more quickly. <\/p>\n

\u201cIt has been a real game changer for our research team,\u201d he said.<\/p>\n

In addition, a GenAI-powered content lab supports the company\u2019s marketing teams by creating tailored imagery for campaigns, eCommerce and social media. <\/p>\n

Hieronimus noted that the future of the beauty industry lies in combining both human ingenuity and AI\u2019s efficiency.<\/p>\n

\u201cWe can recognize the incredible power of AI and its potential to amplify our creativity,\u201d the CEO said. \u201cBut at the same time, we know that the collective intuition of our talented team \u2026 can further spark the fire of innovation and be a competitive advantage \u2026 That\u2019s why I\u2019m convinced that the future of beauty will need the best of tech and the best of human.\u201d<\/p>\n

Read more<\/strong>: Ulta Beauty\u2019s AI Strategy Drives a 95% Customer Repurchase Rate<\/a><\/p>\n

Read more<\/strong>: Google\u2019s AI-Powered Shopping Tools Personalize Style and Beauty<\/a><\/p>\n

Read more<\/strong>: ChatGPT Flexes Muscles in Unexpected Arena as Est\u00e9e Lauder Beauty Consultant<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019Or\u00e9al Groupe is tapping artificial intelligence (AI) to redefine product innovation and consumer experiences \u2014 with human creativity…\n","protected":false},"author":3,"featured_media":21121,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[691,738,19534,19535,19536,50,19537,751,158,67,132,68],"class_list":{"0":"post-21120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-beauty","11":"tag-cosmetics","12":"tag-loreal","13":"tag-news","14":"tag-nicolas-hieronimus","15":"tag-pymnts-news","16":"tag-technology","17":"tag-united-states","18":"tag-unitedstates","19":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114759602546862500","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/21120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=21120"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/21120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/21121"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=21120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=21120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=21120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}