{"id":212743,"date":"2025-09-09T11:56:10","date_gmt":"2025-09-09T11:56:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/212743\/"},"modified":"2025-09-09T11:56:10","modified_gmt":"2025-09-09T11:56:10","slug":"former-bethesda-exec-says-subscriptions-undercut-devs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/212743\/","title":{"rendered":"Former Bethesda exec says subscriptions undercut devs"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Former Bethesda head of publishing Pete Hines wonders whether subscription services like Xbox Game Pass are selling developers short.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The industry veteran, who spent 24 years at The Elder Scrolls and Starfield maker before <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.gamedeveloper.com\/business\/bethesda-s-head-of-publishing-pete-hines-is-retiring-now-starfield-has-launched\" rel=\"nofollow noopener\">retiring after the latter launched<\/a>, was <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.dbltap.com\/features\/24-years-bethesda-with-pete-hines\" rel=\"nofollow noopener\">quizzed by DBLTAP<\/a> about the rise of subscription platforms and the impact they&#8217;re having on the people who make video games.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The vital context is that Hines helped Bethesda publish several titles, including Redfall, Hi-Fi Rush, and Starfield, that debuted on Xbox Game Pass.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">When asked what success looks like for developers on those platforms\u2014don&#8217;t forget, Hi-Fi Rush was <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/x.com\/aarongreenberg\/status\/1649431572137779203\" rel=\"nofollow\">heralded as triumph<\/a> by Microsoft&#8217;s VP of game marketing Aaron Greenberg before the company <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.gamedeveloper.com\/business\/microsoft-closes-arkane-austin-tango-gameworks-and-alpha-dog-studios\" rel=\"nofollow noopener\">shut down developer Tango Gameworks<\/a>\u2014Hines suggested it has become even harder for studios to generate returns because platforms like Xbox Game Pass don&#8217;t adequately value or reward their work.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">&#8220;I&#8217;m not working in any of these companies anymore, and so I don&#8217;t assume that everything I knew while I was in the industry still holds true today. At the same time, I&#8217;m involved enough to know I saw what I considered to be some short sighted decision making several years ago, and it seems to be bearing out the way I said,&#8221; he said.\u00a0<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.gamedeveloper.com\/business\/tencent-breaks-down-its-approach-to-ip-development-with-sony-lawsuit-looming-overhead\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Tencent breaks down its approach to IP development with Sony lawsuit looming overhead<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">&#8220;Subscriptions have become the new four letter word, right? You can&#8217;t buy a product anymore. When you talk about a subscription that relies on content, if you don&#8217;t figure out how to balance the needs of the service and the people running the service with the people who are providing the content\u2014without which your subscription is worth jack shit\u2014then you have a real problem.&#8221;\u00a0<\/p>\n<p>Hines says devs are being bundled into an ecosystem that doesn&#8217;t value their work<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Hines said companies looking to make subscriptions a cornerstone of their business must properly &#8220;acknowledge, compensate, and recognize&#8221; what it actually takes to create products for those platforms. Right now, he feels there&#8217;s a &#8220;tension&#8221; between the investment studios are making and the returns they&#8217;re seeing off the back of those subscription deals.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">&#8220;That tension is hurting a lot of people, including the content creators themselves, because they&#8217;re fitting into an ecosystem that is not properly valuing and rewarding what they&#8217;re making.&#8221;<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Microsoft launched Xbox Game Pass in 2017 and said the service would offer day one access to all Xbox Game Studios titles. The company eventually <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.gamedeveloper.com\/business\/microsoft-increasing-price-of-xbox-game-pass-introducing-new-standard-plan-that-ditches-day-one-access\" rel=\"nofollow noopener\">dialled back on that promise<\/a> by introducing a new &#8220;standard&#8221; plan that only includes access to select first-party titles at launch.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.gamedeveloper.com\/business\/silksong-channels-kim-kardashian-developers-unite-for-palestine-and-former-polygon-staffers-become-rogue-patch-notes-21\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Silksong channels Kim Kardashian, developers unite for Palestine, and former Polygon staffers become Rogue &#8211; Patch Notes #21<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">That pivot came after Microsoft spent $68.7 billion acquiring Call of Duty maker Activision Blizzard.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Xbox boss Phil Spencer said the merger demonstrated the company&#8217;s ongoing commitment to video games. Since completing the deal, Microsoft has shuttered multiple studios, cancelled a litany of projects, and made significant redundancies.<\/p>\n","protected":false},"excerpt":{"rendered":"Former Bethesda head of publishing Pete Hines wonders whether subscription services like Xbox Game Pass are selling developers&hellip;\n","protected":false},"author":3,"featured_media":212744,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[158,67,132,68],"class_list":{"0":"post-212743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-technology","9":"tag-united-states","10":"tag-unitedstates","11":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115174218344841886","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/212743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=212743"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/212743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/212744"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=212743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=212743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=212743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}