{"id":213033,"date":"2025-09-09T14:34:09","date_gmt":"2025-09-09T14:34:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/213033\/"},"modified":"2025-09-09T14:34:09","modified_gmt":"2025-09-09T14:34:09","slug":"canon-is-bringing-back-a-point-and-shoot-from-2016-with-fewer-features-and-a-higher-price-its-viral","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/213033\/","title":{"rendered":"Canon is bringing back a point-and-shoot from 2016 with fewer features and a higher price (it\u2019s viral)"},"content":{"rendered":"

Canon seems to be riding the TikTok digicam resurgence<\/a> and is rereleasing a mid-2010s point-and-shoot \u2014 the PowerShot Elph 360 HS A. It\u2019s mostly the same camera as the original Elph 360 HS<\/a>, first launched in the very different world of 2016 and recently anointed the darling pocket camera of celebrities like Kendall Jenner<\/a> and Dua Lipa<\/a>.<\/p>\n

Now, in 2025, the \u201cA\u201d version of the PowerShot still has the same 20.2-megapixel CMOS sensor, Digic IV Plus processor, 12x optical zoom, 1080p video, and USB Mini port of the nine-year-old throwback. (Nope, no USB-C.) But the new model now costs $379 instead of the original\u2019s $210, and it makes the switch to microSD cards instead of full-size SD.<\/p>\n

The downsizing of features doesn\u2019t end with storage formats. The new Elph incarnation doesn\u2019t support Wi-Fi image transfers to a PC or direct printing via Wi-Fi like the original (though I\u2019m skeptical many people were doing that). And there\u2019s no longer a purple color, as the new Elph 360 HS A will only come in black or silver when it launches in late October.<\/p>\n

The jump in price while downsizing in features sounds baffling at first. But the rising popularity of point-and-shoot cameras among younger folks and the trend of celebs being spotted using the original model has fueled a viral interest in the 360 HS<\/a>. Canon never seemed to truly discontinue the original model, until now that the \u201cA\u201d is replacing it. The aging version can still occasionally be found at retailers, but often for hefty markups<\/a>.<\/p>\n

Authorized Canon dealer B&H Photo maintains a listing for it<\/a>, priced at $359.99, though it\u2019s currently \u201ctemporarily out of stock.\u201d A live chat sales rep for B&H told me the store last received a shipment on August 14th, but much like with my colleague Allison Johnson\u2019s efforts to procure a Canon PowerShot G7 X Mark III<\/a> earlier this year, these \u201cdrops\u201d get quickly snatched up.<\/p>\n

As much as I find the digicam trend endearing (I think it\u2019s fun for young people to explore new-old creative avenues and breathe fresh life into outdated tech), it will be interesting to see a big company like Canon try to meet this viral moment. I usually feel that once the suits catch wind of these things and want to cash in, it\u2019s time to pack it up and move on to the next cool thing. The digicam trend may still last a while longer, but what happens if Canon makes enough of the new 360 HS A cameras that they\u2019re readily available at MSRP? Will the interest remain if the camera is no longer a hard-to-get flex for online clout, like a Labubu<\/a>?<\/p>\n