{"id":213159,"date":"2025-09-09T15:40:14","date_gmt":"2025-09-09T15:40:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/213159\/"},"modified":"2025-09-09T15:40:14","modified_gmt":"2025-09-09T15:40:14","slug":"google-pixel-is-the-fastest-growing-premium-smartphone-globally","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/213159\/","title":{"rendered":"Google Pixel is the fastest growing premium smartphone globally"},"content":{"rendered":"

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It took several years to find its stride, but Google Pixel is now finding success as, in the past year, it\u2019s now the fastest-growing premium smartphone brand in the world.<\/p>\n

According to new data from Counterpoint Research<\/a>, the premium smartphone market is growing as of late, and Google Pixel is the fastest-growing segment. In the first half of 2025, compared to the first half of 2024, the premium smartphone market grew by roughly 8%. Keep in mind, this is the half of the year where fewer premum smartphones are launched, as the latest iPhone and other major launches tend to take place in the second half of the year.<\/p>\n

Unsurprisingly, Apple took the biggest slice at 62%, with its shipments going up by 3%, but its share of the premium smartphone market dropping from 65% last year to 62% this year. Samsung maintained its second-place position at 20% on the back of an 8% increase in shipments during the first half \u2013 this is notably the time where the company\u2019s Galaxy S flagship launches. Huawei and Xiaomi saw bigger jumps in shipments year-over-year, at 24% and 55% respectively. Huawei managed to capture 8% of the overall market, up from 7%.<\/p>\n

But the big success story in this data is Google Pixel, which is by far the fastest-growing premium smartphone brand in the world right now.<\/p>\n

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Counterpoint\u2019s data reveals 105% year-over-year growth in the first half of 2025 for Google Pixel, a figure that the report attributes to \u201cstrong performance of the Pixel 9 series, expansion into newer markets and more aggressive marketing efforts.\u201d It\u2019s also noted that Google\u2019s sales \u201cdoubled YoY.\u201d<\/p>\n

The report goes on to mention that \u201cconsumer confidence in Pixel devices is growing.\u201d<\/p>\n

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Google<\/strong><\/strong> broke into the top five premium smartphone brands after five years. Its sales doubled YoY, driven by strong performance of the Pixel 9 series, expansion into newer markets and more aggressive marketing efforts. Google has been focusing on differentiating its Pixel series by positioning it as AI-first devices with a clean software experience, rather than merely emphasizing hardware specifications. Consumer confidence in Pixel devices is growing.<\/p>\n<\/blockquote>\n

\"\"This chart looks at phones that cost $600 or more on the global smartphone market<\/p>\n

On top of its explosive growth, Google Pixel has cemented a spot in the top five smartphone brands in the world, at least in regards to premium devices. That\u2019s no small feat, though Google\u2019s marketshare is still well below that of the other top five brands.<\/p>\n

Over the past year, we\u2019ve heard a lot in regards to Google Pixel\u2019s growth, including the brand taking a #4 spot in the US market<\/a>, foldable success in Europe<\/a>, a clear trend<\/a> in US growth dating back to last year, and more.<\/p>\n

More on Google Pixel:<\/p>\n

Follow Ben:<\/strong>\u00a0Twitter\/X<\/a>,\u00a0Threads<\/a>, Bluesky<\/a>, and\u00a0Instagram<\/a><\/p>\n

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