Philadelphia’s role in the country’s upcoming 250th anniversary will reach a national audience now that Visit Philadelphia has launched a new campaign for the semiquincentennial in 2026.\u00a0<\/p>\n
The $9 million project is meant to spur tourism and pride throughout the city in light of the 250th celebrations next year.\u00a0<\/p>\n
The launch is in conjunction with the city of Philadelphia, which is investing $4 million in funding for the advertising campaign, according to a press release<\/a> from Visit Philadelphia.<\/p>\n Historical references are woven throughout the campaign, including the launch date of Sept. 9, which is considered the day the country was named the “United States of America”<\/a> back in 1776.\u00a0<\/p>\n There are two parts to the project: national advertisements and customizable online media content.\u00a0<\/p>\n How to make your own 250th anniversary badge<\/p>\n Social media feeds were flooded with large Philly-based social media accounts posting their own “2026 Mark Badge”<\/a> as part of the launch’s debut on Tuesday.\u00a0<\/p>\n The badge’s design pays homage to William Penn’s grid design for Philadelphia back in 1682, according to Visit Philadelphia.<\/p>\n Hundreds of businesses, community groups and event accounts posted their versions, leading others to do the same. Individuals can also create their own badges online.\u00a0<\/p>\n People can choose their own color palette and layout and select from several Philly-themed icons.\u00a0<\/p>\n The first 1,000 people to make a digital badge have the option to receive a free window decal version of it.\u00a0<\/p>\n Philadelphia to be featured in national ads<\/p>\n