{"id":214114,"date":"2025-09-10T00:01:12","date_gmt":"2025-09-10T00:01:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/214114\/"},"modified":"2025-09-10T00:01:12","modified_gmt":"2025-09-10T00:01:12","slug":"tiffany-hayes-on-her-brand-seyah-styling-wnba-players-shopping","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/214114\/","title":{"rendered":"Tiffany Hayes On Her Brand Seyah, Styling WNBA Players, & Shopping"},"content":{"rendered":"

Fashion and sports are as interwined as ever<\/a>, and no one instinctively understands that more than WNBA athlete Tiffany Hayes. <\/strong>When the Golden State Valkyries player isn\u2019t tearing it up on the court, she\u2019s busy working on her own streetwear label, Seyah (an anadrome of her surname). To prove just how crucial the game is to her fashion enterprise, she even soft-launched the brand via her team\u2019s tunnel walks<\/a>. <\/p>\n

\u201cI was with the Aces last year, an organization that had my back and supported my dreams of being a brand owner,\u201d Hayes, 35, tells Bustle. One day, she came up with the idea to style the Las Vegas-based team in Seyah while also celebrating one of her record-breaking teammates, A\u2019ja Wilson<\/a>. During the now-famed tunnel, the Aces pulled up in Wilson\u2019s black jerseys and Seyah\u2019s maximalist prints. \u201cIt turned out to be so amazing and went viral and everybody loved it,\u201d Hayes says. <\/p>\n

A year later, she\u2019s still tapping her colleagues<\/a> to represent her brand. On Aug. 28, Seyah joined the inaugural Valkyries Fashion Show, presented by Sephora, and even got her teammate, Temi Fagbenle, to model a look. \u201cShout out to Brittany Hampton. She styled it to a T and Temi just [slayed] <\/strong>the walk,\u201d Hayes says. Having already been part of Miami\u2019s Flying Solo show last year, Hayes wanted to \u201cbe a spectator\u201d this time. \u201cI wanted to take it all in, seeing my brand in the show.\u201d <\/p>\n

Valkyries player, Temi Fagbenle, in Seyah.Courtesy of Golden State Valkyries<\/p>\n

With exciting things on the horizon, Hayes chats about all things fashion, the WNBA athletes she\u2019d love to style, and her most unhinged shopping habit. <\/p>\n

Could you tell me about starting your brand? <\/strong><\/p>\n

I started Seyah in those tiny five months that I was retired from the W<\/a>. I wasn\u2019t afraid of it detracting from basketball, but it had taken a little bit of time away from me doing other things. So I really was grateful that the Aces, the team that I came back to last year, gave me the opportunity to do both. That was one of the biggest reasons why I decided, \u201cHey, I can really do great at both things at the same time.\u201d <\/p>\n

What was the biggest challenge that you faced?<\/strong><\/p>\n

All the fails along the way. Things are going to go wrong. It\u2019s never perfect. But learning the process, making things that I like and finding my tribe of people. You don\u2019t want to let people down, but you also want to stay true to yourself. It\u2019s a process. In the fashion world, you have to keep learning and growing in the game.<\/p>\n

I\u2019ve only been in it for two years. I\u2019ve been playing basketball 13 years. That comes a little bit easier to me now, but this is a baby. <\/p>\n

Like a fashion rookie.<\/strong><\/p>\n

Exactly. Fashion rookie.<\/p>\n

Where do you find inspiration? <\/strong><\/p>\n

From things I experience or see. I travel a lot. I\u2019m around the U.S. a lot or when I play overseas. I played in Turkey and they have some of the best fabrics in the world. When I go in a fabric store, I gravitate to what reminds me of something. I\u2019ve had these graffiti love pants. I got drafted in Atlanta and there\u2019s probably no wall without graffiti in certain places there. That reminded me of home a little bit, so I grabbed that fabric, came up with the graffiti love pants.<\/p>\n

The tsunami wave pants. I\u2019m such a beach girl. I love the water. I have grass pants that haven\u2019t even come out yet. And then I go to my team, KA Creative Consulting, and ask, \u201cWhat shape could we make these in?\u201d It\u2019s never just me. I love being part of a team. I really do learn from the team that I\u2019m on. <\/p>\n

When you say grass pants, you mean the pattern is grass?<\/strong><\/p>\n

If you\u2019ve been on a turf field before, it feels exactly the same. Its the pants. The pants is turf, the grass pants. Every time I wear the pants, if you can see my legs, I\u2019m touching it all day. The feel of it keeps me grounded. <\/p>\n

Your style is really bold and whimsical at times. When did you home in on that, and when did you work with a stylist? <\/strong><\/p>\n

I started working with Kristine Anigwe, of KA Consulting, about four years ago. She styles pretty much everything I have on and helps with my brand as well. <\/p>\n

It started slow. Back then, I was like, \u201cNo, I don\u2019t like that. I would never wear that.\u201d But as time went on, I started to be [more open]. Like, \u201cOK, I\u2019ll wear that,\u201d and then I end up liking it. <\/p>\n

That\u2019s so interesting because it\u2019s the opposite for most people. They try all the trends first before narrowing down what they like. <\/strong><\/p>\n

I\u2019m not a trend person. I really hate that word. Because if I don’t like it, even though it\u2019s a trend, I don\u2019t feel good in it. That\u2019s why when Kristine used to try to put me in those, I was like, \u201cNo. Let\u2019s try something else,\u201d or \u201cLet\u2019s start slower than what you\u2019re trying to do.\u201d<\/p>\n

courtesy of Golden State Valkyries<\/p>\n

You\u2019ve styled some teammates like Kate Martin. What do you like about styling, and how do you approach it?<\/strong><\/p>\n

My team and I had fun styling Kate. I love seeing her in my clothes. She doesn\u2019t like to wear clothes, so every time she\u2019s like, \u201cOh, I love this,\u201d it makes me feel good. Kate is an open book and is just so willing. She\u2019s always supported me. So I\u2019m grateful that she let me have a little fun.<\/p>\n

Do you have other people in the league you\u2019d like to style?<\/strong><\/p>\n

Brittany Sykes just to see if I could switch it up on her. Her aesthetic is chill and a little sporty. I want to see her in something a little bit more upscale. Alysha Clark. She\u2019s so versatile. I\u2019d style Kate again.<\/p>\n

Conversely, I know you have your own stylist, but are there people in the league that you wouldn\u2019t mind styling you or swapping closets with?<\/strong><\/p>\n

I like Shatori Walker-Kimbrough\u2019s style. If I dressed up more feminine, Olivia Nelson-Ododa. I love Stefanie Dolson\u2019s style. She\u2019s out of the box. And I like Arike [Ogunbowale]. She has a really chill vibe.<\/p>\n

What is your favorite fashion compliment you\u2019ve ever gotten? <\/strong><\/p>\n

I love getting compliments on my pants because I love having cool pants. I gave my dad my newest tsunami pants to wear at a game, and he was like, \u201cI got so many compliments on these pants. So many people asked me [about them].\u201d So he was just going on and on after the game and I was like, \u201cGood.\u201d I love getting that feedback. <\/p>\n

What\u2019s your most unhinged shopping habit?<\/strong><\/p>\n

Sometimes I\u2019m an impulsive buyer. Normally, I\u2019ll ask, \u201cAm I going to wear it a lot? Will it go with a lot of things?\u201d But sometimes I\u2019ll see something and be like, \u201cWow, I want this.\u201d And it makes no sense. <\/p>\n

I got invited to a Bottega Veneta lunch where we were literally eating inside the store, and I came across this Valkyrie Violet tie, but in the Bottega weave. And I was like, \u201cGive me that tie.\u201d It was pricey, I\u2019m not going to lie. I do love a bargain, but when a piece is cool like that, sometimes you’ve got to have it. <\/p>\n

What is your favorite look of all time that you\u2019ve worn?<\/strong><\/p>\n

I found fabric made out of cork. I was like, \u201cI\u2019m making something out of this.\u201d I made jorts, a vest, and a tie that go with it. I wore it with a white button-up underneath, and Timbs. And I had the Prada glasses and the black Louis bag. I love that look. <\/p>\n

Who are your dream collaborators?<\/strong><\/p>\n

A$AP Rocky. He\u2019s so dope and out of the box. Rihanna. Pharrell. He\u2019s just a genius when it comes to fashion, whether it\u2019s shoes, clothes, or accessories.<\/p>\n

This interview has been edited and condensed for clarity.<\/p>\n

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