{"id":216960,"date":"2025-09-11T01:31:16","date_gmt":"2025-09-11T01:31:16","guid":{"rendered":"https:\/\/www.europesays.com\/us\/216960\/"},"modified":"2025-09-11T01:31:16","modified_gmt":"2025-09-11T01:31:16","slug":"the-worlds-largest-fast-food-chain-opens-in-nyc","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/216960\/","title":{"rendered":"The World\u2019s Largest Fast-Food Chain Opens in NYC"},"content":{"rendered":"

New York has never been short on dining flexes, but this one\u2019s a record-breaker: The world\u2019s biggest fast-food chain is about to plant its first American flag right in Tribeca. And no, it\u2019s not McDonald\u2019s, Starbucks or even Subway\u2014it\u2019s Mixue Ice Cream & Tea<\/a>, the Chinese juggernaut with more than 45,000 outlets worldwide.<\/p>\n

The brand\u2014full name Mixue Bingcheng, which translates to the delightfully frosty \u201cHoney Snow Ice City\u201d\u2014has quietly built an empire across Asia with a menu of budget-friendly ice creams, bubble teas, and fruity concoctions, often under $1. Think creamy mango boba, jasmine tea studded with oats and coconut jelly milk tea. The formula has been wildly successful: About 40,000 of those locations are in China, with thousands more spread across Indonesia, Vietnam, Thailand and Malaysia. In some places, there\u2019s even a running joke that every empty storefront will inevitably turn into a Mixue.<\/p>\n

Now, the chain is betting big on New York. The new shop at 266 Canal Street spans 2,100 square feet on the ground floor and comes with a 10-year lease. (Asking rent: a very Manhattan $165 per square foot, reports Commercial Observer<\/a>.) Augenbaum Realty repped the landlord, while CBRE helped ink the deal for Mixue.<\/p>\n

If you haven\u2019t heard of Mixue until now, you\u2019re not alone. Founded in 1997 by then-college student Zhang Hongchao as a shaved ice stall in Zhengzhou, the company has scaled at breakneck speed, fueled almost entirely by franchising. His brother, Zhang Hongfu, joined a decade later and the duo now sit on a combined fortune of $8.1 billion, per Bloomberg<\/a>. Earlier this year, Mixue went public in Hong Kong, and in the first half of 2025 alone, it posted $376 million in net profit. The company was also named to the Time100 list of most influential companies<\/a>.<\/p>\n

The NYC outpost is Mixue\u2019s very first American venture, and it lands at a moment when Chinese food and beverage brands are muscling into global markets long dominated by U.S. icons. Mixue overtook McDonald\u2019s and Starbucks in store count last year and its low-cost model has been winning fans across Southeast Asia.<\/p>\n

Will dollar ice creams and TikTok-ready cups of mango tea resonate in a city where $7 lattes are basically standard issue? New Yorkers are about to find out.<\/p>\n","protected":false},"excerpt":{"rendered":"New York has never been short on dining flexes, but this one\u2019s a record-breaker: The world\u2019s biggest fast-food…\n","protected":false},"author":3,"featured_media":216961,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,10633,405,403,10634,5226,5225,5228,5227,988,67,586,132,5230,68,2969],"class_list":{"0":"post-216960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-categories-restaurants","10":"tag-new-york","11":"tag-new-york-city","12":"tag-news-eating","13":"tag-newyork","14":"tag-newyorkcity","15":"tag-ny","16":"tag-nyc","17":"tag-restaurants","18":"tag-united-states","19":"tag-united-states-of-america","20":"tag-unitedstates","21":"tag-unitedstatesofamerica","22":"tag-us","23":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115183084132634892","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/216960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=216960"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/216960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/216961"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=216960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=216960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=216960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}