{"id":218858,"date":"2025-09-11T18:45:12","date_gmt":"2025-09-11T18:45:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/218858\/"},"modified":"2025-09-11T18:45:12","modified_gmt":"2025-09-11T18:45:12","slug":"elliot-grainge-talks-ai-atlantic-ceo-role-more-in-new-interview","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/218858\/","title":{"rendered":"Elliot Grainge Talks AI, Atlantic CEO Role & More in New Interview"},"content":{"rendered":"

\n\tAtlantic Music Group CEO Elliot Grainge<\/strong> is contemplating the current and future uses of artificial intelligence in the music industry. And while the young executive believes today\u2019s audiences have a desire to connect with human artists, he\u2019s unsure how future generations will interact with the technology. \u00a0<\/p>\n

\n\t\u201cWithin music, how will Gen Alpha and Gen Beta, how will their relationship with art and artists be different to these generations that have grown up understanding the importance of artistic integrity and real energy and real people making real music in their art form?\u201d Grainge asked the audience at the 2026 Trapital Summit in Los Angeles on Wednesday (Sept. 10). \u00a0<\/p>\n

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\n\tWhen asked about his thoughts on AI during a fireside chat with Trapital founder Dan Runcie<\/strong>, Grainge said that short-term concerns revolve around how artists and producers can use the tool to improve their craft. The \u201cdeeper question of AI agents\u201d using artists\u2019 content to train is another conversation, he added. The long-term questions, he\u2019s still pondering. \u00a0<\/p>\n

\n\t\u201cWhat will [future generations\u2019] relationship be like as they become accustomed to artificial, maybe even augmented reality?\u201d the executive said in his first public conversation since taking over the Atlantic CEO role in August 2024, marking a major shakeup for the renowned music group. \u201cWill they be able to connect with Taylor [Swift] or Bruno Mars in the same way our generations do? Or will they connect the same way to an AI bot? That\u2019s where my brain goes.\u201d<\/p>\n

\n\tGrainge compared reactions to the new technology to the way many people questioned how the internet would be used in the 1990s. The executive, who admitted that he doesn\u2019t even use Google anymore and instead asks ChatGPT for answers,\u00a0told the Trapital audience that he has yet to see a \u201cstrong listening community fall in love and break a synthetic artist,\u201d adding that many synthetic artists have felt like gimmicks to music fans of his generation or older. \u00a0<\/p>\n

\n\tThe 31-year-old executive \u2014 the son of Universal Music Group chairman\/CEO Lucian Grainge<\/strong> \u2014 succeeded longtime Atlantic leader Julie Greenwald<\/strong> in the CEO role and brought his independent label 10K Projects, which Warner Music Group had previously acquired a 51% stake in, under the Atlantic umbrella. When asked if he was surprised by the reaction to his elevation amid the transition, Grainge showed deference to the leaders who came before him.<\/p>\n

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\n\tReferring to Greenwald and former Warner Music Group CEO of recorded music Max Lousada<\/strong>, who also exited during the shakeup, Grainge said, \u201cThey are brilliant, brilliant executives and they\u2019ve done some incredible things. They are going to continue doing other incredible things. But I was not surprised about the fanfare or the surprise around the announcement.\u201d\u00a0<\/p>\n

\n\tGrainge added: \u201cI was very excited to start and very excited to lead, with my team, the most historic, greatest\u2026I think Atlantic is the best record label of all time, the most historic label.\u201d\u00a0<\/p>\n

\n\tRuncie also asked Grainge how he felt about handing over the reins to 10K, which he launched in 2016.<\/p>\n

\n\t\u201cWhen you\u2019re selling a company, it\u2019s your baby,\u201d Grainge said. \u201cSo, finding the right home for it was\u2026there\u2019s two parts of my brain. There\u2019s the emotional side of \u2018I want this thing to be taken care of.\u2019 I\u2019m very fortunate because we moved into the Atlantic Group, so it is still within our jurisdiction. And then it has to make sense for the artists.\u201d\u00a0<\/p>\n

\n\t\u201cWe would not have exited or partially exited that company if we didn\u2019t know that the parent company was a true, great custodian of the artist and the art, which is Warner Music Group,\u201d Grainge continued. \u201cAnd that we could also have a say in the day-to-day operations of the company, which we\u2019ve been fortunate to keep.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Atlantic Music Group CEO Elliot Grainge is contemplating the current and future uses of artificial intelligence in the…\n","protected":false},"author":3,"featured_media":218859,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[119421,691,738,119422,119423,5499,158,119424,67,132,68],"class_list":{"0":"post-218858","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-10k-projects","9":"tag-ai","10":"tag-artificial-intelligence","11":"tag-atlantic-music-group","12":"tag-elliot-grainge","13":"tag-music-news","14":"tag-technology","15":"tag-trapital-summit","16":"tag-united-states","17":"tag-unitedstates","18":"tag-us"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/218858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=218858"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/218858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/218859"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=218858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=218858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=218858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}