New York Fashion Week isn\u2019t just about front rows and afterparties\u2014it\u2019s also prime time for free facials, swag bags and even the occasional cowboy two-step. From beauty giants setting up in Bryant Park to buttery croissants in the West Village, here\u2019s your cheat sheet to the best no-cost experiences happening from Friday, September 12 through Tuesday, September 15.<\/p>\n
SEV Laser\u2019s \u201c15-Minute Face\u201d (September 12)<\/strong><\/p>\n Soho is about to get way more glowy. SEV Laser,<\/a> the celebrity-beloved clinic, is rolling up a cart on the corner of Broadway and Spring to hand out complimentary laser facials\u2014yes, actual treatments in just 15 minutes. Bonus: free products, coffee and plenty of selfie-ready photo ops.<\/p>\n Only Olay Pop-Up (September 12\u201313)<\/strong><\/p>\n Head to Bryant Park\u2019s Fountain Terrace for a gamified skincare challenge where you\u2019ll test your knowledge of beauty myths versus Olay\u2019s 72 years of science. The two-day activation<\/a> comes with giveaways and samples, making this a prime pit stop between shows.<\/p>\n Get Out of Bed(head) with TRESemm\u00e9 (September 12\u201315)<\/p>\n At 216 Lafayette Street, TRESemm\u00e9 is transforming its Style Studios<\/a> into a pop-up salon offering free hair makeovers. Expect cocktails, music, and pro stylists ready to turn your frazzled show-day look into party perfection.<\/p>\n Tecovas Grand Central Dance Hall (September 12)<\/p>\n