Designed as \u201ca serene, grounding escape from screens and city noise,\u201d the exhibition \u2014 Touch Grass \u2014 encourages visitors \u201cto reconnect with the earth, themselves, and each other.\u201d SWOON, the Studio\u2019s founder Sam Sano said her young sons, avid gamers, inspired the name because they often tell each other to \u201ctouch grass.\u201d<\/p>\n If you\u2019re unfamiliar with this Gen Z-led, internet expression, allow me to assist. Telling someone to \u201ctouch grass\u201d is a reminder not to get caught up in online drama. Instead, put your screens down and go outside and experience the real world. It\u2019s a cheeky expression that\u2019s not not a dig.<\/p>\n The phrase is a literal suggestion, too. Touching grass outside symbolizes grounding, presence, and a return to reality, which is exactly what SWOON, the Studio captured with their immersive experience that opened today at Shop SWOON inside The Joule Hotel.<\/p>\n SWOON, the Studio transformed Shop SWOON into an idyllic dreamland that features rolling hills of soft, vibrant turf. Touch Grass encourages visitors to put their phones away, remove their shoes, lie back, and ground themselves in the space while observing the projection of the sky that washes across the ceiling. To deepen their auditory experience, guests wear grass-covered headphones during the exhibit, which was \u201cthoughtfully designed to activate the senses while maintaining a soothing, meditative environment.\u201d Oh, and it even smells like fresh-cut grass.<\/p>\n \u201cJust as electrical currents are grounded to stabilize energy, Touch Grass offers a moment to discharge chaos and still the mind,\u201d says the installation\u2019s curatorial team. \u201cThis is not just art you look at. It\u2019s an artful moment to pause, breathe, and feel.\u201d<\/p>\n![\"Touch](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/ps.shop_.0958116-scaled.jpg\")
<\/a>To deepen their auditory experience, guests wear grass-covered headphones during the exhibit. (Photo by SWOON, the studio)<\/p>\n
![\"Touch](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/ps.shop_.0958101-scaled.jpg\")
<\/a>Touch Grass encourages visitors to put their phones away, remove their shoes, lie back, and ground themselves in the space while observing the projection of the sky that washes across the ceiling. (Photo by SWOON, the studio)<\/p>\n