{"id":228469,"date":"2025-09-15T10:21:26","date_gmt":"2025-09-15T10:21:26","guid":{"rendered":"https:\/\/www.europesays.com\/us\/228469\/"},"modified":"2025-09-15T10:21:26","modified_gmt":"2025-09-15T10:21:26","slug":"heritage-outdoor-media-anc-transform-nyc-times-square-corner","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/228469\/","title":{"rendered":"Heritage Outdoor Media, ANC transform NYC Times Square corner"},"content":{"rendered":"<p><a href=\"https:\/\/www.digitalsignagetoday.com\/topics\/display-technology\/\" rel=\"nofollow noopener\" target=\"_blank\">Display Technology<\/a><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/cover_image__4kHiGAgN__Times_Square_Pentacular_Guinness.jpg.960x540_q85_crop_upscale.jpg\"\/><\/p>\n<p>Photo: Heritage Outdoor Media<\/p>\n<p class=\"mute fs-sr mt-3\">September 15, 2025<\/p>\n<p>Heritage Outdoor Media and ANC teamed up to transform a corner in Times Square, New York City with updated signage on two buildings.<\/p>\n<p>The display, known at The Pentacular, is a 5,900-square-foot canvas at 1640 Broadway and 740 Seventh Avenue with five huge displays, a digital LED cube and four static panels, according to a press release.<\/p>\n<p>&#8220;This wasn&#8217;t just a signage upgrade, it was a complete corner transformation,&#8221; Anthony Mastanduno, director of real estate and business development at Heritage, said in the release. &#8220;We turned a fading fa\u00e7ade into a full-motion storytelling platform capable of hosting some of the world&#8217;s most iconic brands, and we did it in record time. By working closely with all the parties, we identified efficiencies to get both locations live in under six months.&#8221;<\/p>\n<p>Previously occupied by aging static boards, the buildings required structural modernization before the installation could begin. Heritage and ANC collaborated with property owner Farmore Realty to design and install a configuration that respected the historic architecture and unlocked new revenue potential.<\/p>\n<p>&#8220;Anthony went the extra mile every step of the way,&#8221; Liliana Feinberg and Olianna Zelles, co-presidents of Farmore Realty, said in the release. &#8220;What seemed like an overwhelming process turned into one of the best decisions we&#8217;ve made for the building. We&#8217;ve already seen how this transformation has enhanced both visibility and financial return.&#8221;<\/p>\n<p>The 1604 Broadway signage is a 101.71 foot x 35 foot digital display (3720 x 1280 resolution, 8mm), paired with multiple static panels. The 740 7th Avenue signage is a 52.49 foot x 27.34 foot digital screen (1920 x 1000 resolution, 8mm), also combined with static signage.<\/p>\n<p>Powered by ANC&#8217;s LiveSync platform, The Pentacular provides real-time content scheduling, audit-ready reporting and round-the-clock illumination.<\/p>\n<p>&#8220;They brought both vision and execution,&#8221; Jerry Cifarelli Jr., CEO of ANC, said in the release. &#8220;The result is a high-performance visual platform that elevates not only the signage but the surrounding buildings and the entire block.&#8221;<\/p>\n<p>Guinness has signed on as the exclusive launch advertiser, with additional premium campaigns booked across both digital and traditional formats into 2026.<\/p>\n<p>&#8220;This is where brand storytelling lives at street level,&#8221; Mastanduno added. &#8220;It&#8217;s not just about being seen \u2014 it&#8217;s about being remembered.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Display Technology Photo: Heritage Outdoor Media September 15, 2025 Heritage Outdoor Media and ANC teamed up to transform&hellip;\n","protected":false},"author":3,"featured_media":228470,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,405,403,5226,5225,5228,5227,67,586,132,5230,68,2969],"class_list":{"0":"post-228469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-new-york","10":"tag-new-york-city","11":"tag-newyork","12":"tag-newyorkcity","13":"tag-ny","14":"tag-nyc","15":"tag-united-states","16":"tag-united-states-of-america","17":"tag-unitedstates","18":"tag-unitedstatesofamerica","19":"tag-us","20":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115207817784752496","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/228469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=228469"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/228469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/228470"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=228469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=228469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=228469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}