{"id":233211,"date":"2025-09-17T06:53:17","date_gmt":"2025-09-17T06:53:17","guid":{"rendered":"https:\/\/www.europesays.com\/us\/233211\/"},"modified":"2025-09-17T06:53:17","modified_gmt":"2025-09-17T06:53:17","slug":"starbursts-vibrant-brand-refresh-is-hitting-me-with-major-nostalgia","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/233211\/","title":{"rendered":"Starburst\u2019s vibrant brand refresh is hitting me with major nostalgia"},"content":{"rendered":"

Starburst has unveiled a new brand identity bursting with creative flavour, featuring a reinvigorated design with future-proof flexibility at its core. Familiar enough to feel nostalgic, yet dynamic enough to draw in new generations, the revamped look ushers in an exciting new era wrapped in joy.<\/p>\n

While we might think the best rebrands<\/a> are about grand reinvention, sometimes a brand refresh is all you need to stand out from the crowd. With a revamped wordmark, expressive typography and a vibrant new colour palette, Starburst’s new identity embodies playfulness and personality.<\/p>\n

\n

\"Starburst\n<\/p>\n

(Image credit: Starburst\/Straight Forward)<\/p>\n

Created by brand design agency Straight Forward<\/a>, Starburst’s new identity is “built to flex”, adapting to future generations with its vibrant yet timeless aesthetics. Embracing a simpler design, the packaging stands out in its boldness, using the familiar square motif of Starburst candy to leverage customer recognition and play on nostalgia.<\/p>\n

You may like<\/p>\n

The wordmark’s typographical features remain fairly unchanged, with refinements to the border and an added square motif bringing a sense of visual harmony and design continuity. Chunky, block-style typography gives the brand identity a lively confidence, while vibrant colours and fruit imagery inject a dose of freshness into the mix.<\/p>\n

\n

\"Starburst\n<\/p>\n

(Image credit: Starburst\/Straight Forward)<\/p>\n

When tackling a heritage brand like Starburst, it can be tempting to over-engineer the redesign until the brand feels indistinguishable from its identity. Straight Forward’s stripped-back, yet thoughtfully refined new design is a perfect example of extracting a brand’s essence to reinforce, rather than replace its identity.<\/p>\n

<\/p>\n

For more brilliant branding, check out why brands should hold fire on launching a whole new identity <\/a>or take a look at why 2025 is the year of the ‘quiet rebrand’. <\/a><\/p>\n

Daily design news, reviews, how-tos and more, as picked by the editors.<\/p>\n","protected":false},"excerpt":{"rendered":"Starburst has unveiled a new brand identity bursting with creative flavour, featuring a reinvigorated design with future-proof flexibility…\n","protected":false},"author":3,"featured_media":233212,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[648,1032,1033,171,67,132,68],"class_list":{"0":"post-233211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-design","11":"tag-entertainment","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115218324561097903","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/233211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=233211"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/233211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/233212"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=233211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=233211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=233211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}