“Shopify is using a sicko AI version of me to sell its new website themes,” Baz wrote on Instagram. “Shame, shame.”<\/p>\n
“A third-party theme developer used imagery resembling Ms. Baz without permission, which violates our terms,” a Shopify spokesperson told Business Insider. “We immediately removed the theme using Ms. Baz’s likeness once we became aware, have informed Ms. Baz’s team, and are working with the developer to ensure this does not happen again.”<\/p>\n
Shopify did not respond to follow-up questions about its relationship with the developer that was listed on its website, Presidio, or whether other designs by Presidio were removed.<\/p>\n
It is unclear whether Presidio used artificial intelligence to create the theme, <\/strong>as Baz suggested. The developer has created websites for popular brands, including hair care company Ouai and restaurant group Momofuku, according to Shopify’s website. The company did not respond to requests for comment.<\/p>\n Related stories<\/p>\n Business Insider tells the innovative stories you want to know<\/p>\n Business Insider tells the innovative stories you want to know<\/p>\n Baz and her publisher, Clarkson Potter, did not immediately respond to requests for comment. Peden + Munk, the photographers for “More Is More,” declined to comment.<\/p>\n Generative AI could lead to unintentional copycat art<\/p>\n The rise of one-click AI image generation has put artists and creators on high alert for possible dupes of their work. It’s raised questions around whether an AI platform that used their work for training, often without permission, could produce outputs that copy their likeness or artistic style.<\/p>\n “Given the enormous volume of data that these models are trained on, it’s inevitable that some marketers who rely on those tools may inadvertently create and then use assets that could unknowingly infringe on someone’s publicity rights,” Robert Freund, an advertising and e-commerce lawyer, told Business Insider.<\/p>\n Despite those risks, AI use is on the rise among some marketers<\/a> who have begun using the technology to produce everything from written copy to imagery or even UGC videos.<\/a><\/p>\n![\"\"\/](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/placeholder.png\")
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