{"id":240072,"date":"2025-09-19T23:30:28","date_gmt":"2025-09-19T23:30:28","guid":{"rendered":"https:\/\/www.europesays.com\/us\/240072\/"},"modified":"2025-09-19T23:30:28","modified_gmt":"2025-09-19T23:30:28","slug":"google-defies-ad-break-up-pressure-in-wake-of-3-5b-eu-fine","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/240072\/","title":{"rendered":"Google Defies Ad Break Up Pressure in Wake of $3.5B EU Fine"},"content":{"rendered":"<p>Shares in Alphabet <a data-ticker=\"GOOGL\" href=\"https:\/\/www.tipranks.com\/stocks\/googl\" rel=\"nofollow noopener\" target=\"_blank\">(GOOGL)<\/a> <a href=\"https:\/\/www.tipranks.com\/stocks\/googl\" rel=\"nofollow noopener\" target=\"_blank\">were higher today<\/a> on reports that the tech giant won\u2019t break up its advertising business in the wake of a huge European Union fine.<\/p>\n<p>Elevate Your Investing Strategy:<\/p>\n<ul style=\"padding-top: 5px;\">\n<li> Take advantage of <a data-link=\"article_promo\" href=\"https:\/\/lp.tipranks.com\/july-2025-50off\/?llf=rss&amp;timer=on&amp;coupon=INTRO50P\" rel=\"nofollow noopener\" target=\"_blank\"> TipRanks Premium at 50% off! <\/a> Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.\n<\/li>\n<\/ul>\n<p><strong>Deadline Day<\/strong><\/p>\n<p>According to a report in Bloomberg, Alphabet\u2019s Google unit will meet the European Union\u2019s November deadline to propose changes to its advertising technology business <a href=\"https:\/\/www.tipranks.com\/news\/google-goog-hit-with-3-2b-eu-fine-as-trump-threatens-tariffs\" rel=\"nofollow noopener\" target=\"_blank\">following a $3.5 billion<\/a> fine earlier this month. However, it won\u2019t provide a full breakup of the business as previously requested by the EU and its rivals.<\/p>\n<p>It is understood that the plan won\u2019t include a sale of Google\u2019s Ad Manager, the AdX exchange and DoubleClick for Publishers, despite European regulators previously flagging divestment as the only way to ensure fair competition.<\/p>\n<p>The fine, raised by 60% for repeat violations, lifted Google\u2019s EU antitrust bill to almost 10 billion euros ($11.75 billion) in a decade. However, the company has vowed to appeal the penalty after stating that the EU\u2019s decision was wrong.<\/p>\n<p>\u201cIt imposes an unjustified fine and requires changes that will hurt thousands of European businesses by making it harder for them to make money,\u201d said Lee-Anne Mulholland, Google\u2019s global head of regulatory affairs, when the fine was imposed.<\/p>\n<p><strong>Ad Favor<\/strong><\/p>\n<p>The European Commission\u2019s investigation, which began in 2021, found that Google unfairly favored its own adtech services, particularly its ad exchange platform AdX. This self-preferencing allegedly allowed Google to charge higher fees and stifle competition from rival adtech providers and publishers.<\/p>\n<p>As a result, Google has been ordered to stop these \u201cself-preferencing practices\u201d and \u201cimplement measures to cease its inherent conflicts of interest along the adtech supply chain.\u201d<\/p>\n<p>It is a significant action given the importance of the segment to overall group revenues, see below:<\/p>\n<p><a href=\"https:\/\/www.tipranks.com\/stocks\/googl\/stock-analysis\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"383\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/image-1730.png\" alt=\"\" class=\"wp-image-2432930\"  \/><\/a><\/p>\n<p>The company has 60 days to propose a solution to the Commission.<\/p>\n<p>Regulators have warned that they may pursue stronger measures, such as potential divestitures of its adtech business, if Google\u2019s proposed remedies are deemed insufficient.<\/p>\n<p><strong>Is GOOGL a Good Stock to Buy Now?<\/strong><\/p>\n<p>On TipRanks, GOOGL has a Strong Buy consensus based on 28 Buy and 9 Hold ratings. Its highest price target is $300. <a href=\"https:\/\/www.tipranks.com\/stocks\/googl\/forecast\" rel=\"nofollow noopener\" target=\"_blank\">GOOGL stock\u2019s consensus price target is $237.94, implying a 6.37% downside.<\/a><\/p>\n<p><a href=\"https:\/\/www.tipranks.com\/stocks\/googl\/forecast\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"808\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/image-1732.png\" alt=\"\" class=\"wp-image-2432943\"  \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.tipranks.com\/stocks\/googl\/forecast\" rel=\"nofollow noopener\" target=\"_blank\">See more GOOGL analyst ratings<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.tipranks.com\/glossary\/d\/disclaimer-disclosure\" style=\"margin-right: 32px;\" rel=\"nofollow noopener\" target=\"_blank\">Disclaimer &amp; Disclosure<\/a><a href=\"https:\/\/www.tipranks.com\/glossary\/c\/contact-editor\" rel=\"nofollow noopener\" target=\"_blank\">Report an Issue<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Shares in Alphabet (GOOGL) were higher today on reports that the tech giant won\u2019t break up its advertising&hellip;\n","protected":false},"author":3,"featured_media":240073,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,67,132,68],"class_list":{"0":"post-240072","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-united-states","10":"tag-unitedstates","11":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115233569230414449","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/240072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=240072"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/240072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/240073"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=240072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=240072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=240072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}