JACKSONVILLE, Fla. \u2014 Big changes are coming to Jacksonville\u2019s Beaches as two well-known hotel properties in Atlantic Beach and Neptune Beach undergo major redevelopment. The longtime landmarks are being reimagined, bringing new energy and a fresh identity to the coastal area.<\/p>\n
In Atlantic Beach, the iconic One Ocean Resort & Spa is undergoing a full transformation \u2014 including a name change. The hotel will soon be known as Dune House Hotel & Spa.<\/p>\n
>>> STREAM ACTION NEWS JAX LIVE <\/b><\/a><\/p>\n Hotel leaders said it\u2019s still business as usual. <\/p>\n The property remains open, and no reservations will be affected. Renovations are expected to be complete by spring 2026, with redesigned rooms, a new coastal-inspired lobby restaurant, and a look described as \u201cbarefoot luxury.\u201d<\/p>\n Local resident Michelle Tumor shared her thoughts on the changes:<\/p>\n \u201cThey\u2019re going to be fabulous.\u201d<\/p>\n Just across Atlantic Boulevard in Neptune Beach, the Seahorse Oceanfront Inn and Lemon Bar were recently purchased by Jaguars owner Shad Khan\u2019s development group for nearly $37 million.<\/p>\n Preliminary plans obtained by Action News Jax suggest the site could eventually include a private beach club, boutique hotel, spa, fitness center, and retail spaces \u2014 though no official designs have been submitted yet.<\/p>\n Tumor acknowledged that opinions on the changes may be mixed:<\/p>\n \u201cThere\u2019s a lot of people that\u2019s not gonna like it but it\u2019s gonna be really super upscale and it\u2019s going to help with our parking too.\u201d<\/p>\n In the meantime, both the Seahorse Inn and Lemon Bar will remain open, now under management by Remington Hospitality.<\/p>\n