A British mattress company has made Dallas part of a U.S. expansion \u2014 and it\u2019s not just any bed business.<\/p>\n
Vispring, a manufacturer of handcrafted mattresses,<\/a> opened a showroom in the dynamic Dallas Design Center<\/a> this month, according to a statement. The company\u2019s history reaches back to the year 1901, and its products are used in luxury spots such as the Beverly Hills Hotel in California and London\u2019s The Dorchester. The North Texas spot is one of about a half-dozen stand-alone stores opening this year, the only spot in the Lone Star State.<\/p>\n The addition to the Dallas-Fort Worth area follows a growing list of luxury brands that are opening their own stores for local shoppers. European fashion companies such as Prada<\/a>, along with high-end names in other areas<\/a>, are investing in the region. <\/p>\n \u201cThe American market has shown tremendous appreciation for Vispring\u2019s commitment to craftsmanship and natural materials,\u201d Martin Gill, managing director at Vispring, said in an emailed statement. \u201cOpening our doors in Dallas represents a significant milestone in Vispring\u2019s expansion across the United States. The Design Centre\u2019s reputation for excellence and sophistication aligns perfectly with our commitment to handcrafting the world\u2019s finest mattresses and sleep systems.\u201d<\/p>\n D-FW Retail News<\/p>\n Some mattresses are available for under $4,000 \u2014 yet other versions can run into the tens of thousands of dollars. The \u201cDiamond Majesty\u201d can soar above $100,000. <\/p>\n \u201cMaster artisans\u201d craft each mattress, using natural materials, including British wool, Shetland wool, cashmere, silk and horsehair. A highlight of the new showroom is the exclusive display of the new Diamond Majesty Topper, which features nine layers of natural fibers. <\/p>\n