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<\/p>\nDell’s CTO ambassador, Sascha Meier says, ‘All of our partners are aware of Israeli technology. It’s not a barrier.’\u00a0<\/p>\n
If the technology works, few stop to ask where it comes from.<\/p>\n
That was the message from Dell Technologies\u2019 Sascha Meier, a veteran of nearly 20 years with the company who now leads presale solutions across Europe, the Middle East and Africa and serves as a chief technology officer ambassador. \u201cWe don\u2019t get into politics \u2013 not in the Middle East, and not anywhere,\u201d Meier, who visited Israel last week for the Dell Technologies Forum (DTF) in Tel Aviv, told The Media Line in an exclusive interview. \u201cDell plays everywhere and we sell everywhere. All of our partners are aware of Israeli technology. It\u2019s not a barrier.\u201d<\/p>\n
Dell has been operating in Israel since 1993 through its subsidiary, Dell Israel Ltd., which is home to one of the company\u2019s most significant research and development hubs, focusing on artificial intelligence and cybersecurity. Since 2011, Dell has also acquired multiple Israeli startups, further cementing its foothold in the country\u2019s tech ecosystem.<\/p>\n
Meier explained that once Dell acquires a company, it becomes part of Dell\u2014in other words, an American company\u2014regardless of its origins. He said he has never seen pushback against these technologies. When Dell collaborates with certain partners to enhance specific outcomes, some companies or countries may hesitate to work with them, particularly in the Middle East. But, he added, \u201cthey will never even say it is the official or exact reason.\u201d<\/p>\n
<\/p>\n
Sascha Meier, Dell\u2019s CTO ambassador and head of EMEA presales solutions architects (Maayan Hoffman \/ The Media Line)<\/p>\n
In his role, Meier oversees large-scale AI projects for global organizations, often relying on Israeli technologies he considers among the best in the world. He noted that demand for Israeli innovation sometimes comes directly from customers, and in many projects, Israeli startups have become indispensable.<\/p>\n
This year\u2019s DTF Israel drew more than 1,000 participants, including customers and partners, to Expo Tel Aviv on Sept. 15. Meier headlined the main stage, where he spoke about AI, AI PCs, innovation, and Dell\u2019s collaborations and future direction in these areas.<\/p>\n
He told The Media Line that enterprise companies, including Dell itself, are undergoing a major shift toward adopting AI.<\/p>\n
\u201cWe decided not only to innovate on behalf of our customers, but to look at \u2018customer zero\u2019\u2014how we are applying AI by ourselves,\u201d he said.<\/p>\n
In practice, that has meant exploring how AI can make day-to-day work more efficient and how to measure the return on investment. Meier said his team realized that around 40% of their workday was consumed by preparing proposals, searching for information, and creating presentations. Multiplied across tens of thousands of employees, the wasted time represented an enormous cost.<\/p>\n
\u201cSo we dug more into the details, and we figured out that we are searching for information,\u201d Meier explained. \u201cSo we need a rack-based chatbot, which is sales edge chat, and then the second one we are now working on is to automate the creation of emails, presentations and proposals.\u201d<\/p>\n
The results, he said, were measurable.<\/p>\n
\u201cThe time people were in front of customers increased from 20 to 27%,\u201d he continued. \u201cIt still sounds low, but it\u2019s a big percentage increase, and it is the first time in 40 years of Dell sales history that we were able to increase revenue by actually maintaining the cost of sales.\u201d<\/p>\n
In the past, Dell would boost sales by hiring more staff. Thanks to AI optimization, the company has increased revenue while cutting costs by 4%.<\/p>\n
\u201cThat shows the potential of AI,\u201d Meier said.<\/p>\n
Meier added that solution architects must understand customer needs and connect the right technologies to achieve results. He emphasized that, unlike traditional data center tasks, with AI workloads, architects must go \u201cthe extra mile\u201d to master new ecosystems and adopt internal AI tools.<\/p>\n
\u201cThe most important part is that they get on the train and embrace this new way of working,\u201d he warned, noting that those who don\u2019t will fall behind in speed, agility and productivity.<\/p>\n
\nIt is the first time in 40 years of Dell\u2019s sales history that we were able to increase revenue by actually maintaining the cost of sales.<\/p>\n<\/blockquote>\n
His department is expanding rapidly and is expected to surpass 450 people soon. Meier, who joined Dell through a university training program and rose through the ranks, said he values teams that strike a balance between experience and fresh perspectives.<\/p>\n
\u201cI think the most successful teams are the diverse teams in terms of age,\u201d he said.<\/p>\n
Meier also pointed to the rapid rise of AI-powered computers, which he said will soon transform the way companies operate. New PCs are being built with special chips called neural processing units, designed to run AI workloads far more efficiently than traditional processors.<\/p>\n
\u201cEven a standard AI PC today can handle more than 10 teraflops of computing power, while Copilot+ PCs must reach over 40 teraflops,\u201d he explained. \u201cAnd our new desktop solutions, developed with Nvidia, are pushing into the thousands of teraflops\u2014enough to run the largest language models directly from under your desk.\u201d<\/p>\n
For Meier, this shift means that employees will increasingly manage not just tools, but also digital \u201cagents\u201d working alongside them.<\/p>\n
\u201cToday I might use a Dell sales chatbot to pull information,\u201d he said. \u201cIn the future, I\u2019ll be able to upload a customer request and have a team of AI agents analyze it, identify needs, check references and even generate a proposal. My role will be to guide and interact with them, almost like managing a digital workforce.\u201d<\/p>\n
Israeli technology is expected to play a central role in this revolution, Meier said. Dell\u2019s PowerFlex software, for example, is built on technology developed by the Israeli company ScaleIO, founded by Boaz Palgi, Erez Webman and others to deliver high-performance, large-scale software-defined storage. ScaleIO was acquired by EMC in 2013; EMC was later acquired by Dell in 2016, and by 2018 the software was rebranded under the Dell name.<\/p>\n
At last week\u2019s DTF, the company unveiled the latest upgrade: PowerFlex Ultra, which Meier described as offering \u201cultra scalability, performance and efficiency.\u201d<\/p>\n
\u201cWe are a committed technology partner here in Israel,\u201d Meier said, noting that Dell also works with the Israeli government and military.<\/p>\n
\u201cWhen people reach out to us, they are interested in achieving an outcome, and obviously for us, it\u2019s our mission to fulfill that in the best and most effective way,\u201d he added. \u201cThis often includes technology with its roots, or even companies, from Israel.<\/p>\n
\nWhen people reach out to us, they are interested in achieving an outcome. \u2026 This often includes technology with its roots, or even companies, from Israel.<\/p>\n<\/blockquote>\n
Still, Meier cautioned CEOs to carefully choose which AI projects to pursue, ensuring they align with a company\u2019s core priorities and can deliver measurable results.<\/p>\n
\u201cYou have to identify the process that will move the needle,\u201d he said. \u201cIt\u2019s really about your business strategy\u2014your digital business strategy\u2014where you want to improve, to excel, and then what exact process we will apply AI against because AI is applied against the process. When you just take a license and have a nice way to ask questions, that\u2019s great, but what is the impact for the company?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Dell’s CTO ambassador, Sascha Meier says, ‘All of our partners are aware of Israeli technology. It’s not a…\n","protected":false},"author":3,"featured_media":243871,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[691,738,158,67,132,68],"class_list":{"0":"post-243870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-technology","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115242314498721421","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/243870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=243870"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/243870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/243871"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=243870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=243870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=243870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}