{"id":245580,"date":"2025-09-22T05:19:18","date_gmt":"2025-09-22T05:19:18","guid":{"rendered":"https:\/\/www.europesays.com\/us\/245580\/"},"modified":"2025-09-22T05:19:18","modified_gmt":"2025-09-22T05:19:18","slug":"arkansas-firm-inveritas-takes-national-lead-in-ai-consulting","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/245580\/","title":{"rendered":"Arkansas Firm inVeritas Takes National Lead in AI Consulting"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t<img width=\"400\" height=\"400\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/download-1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" fetchpriority=\"high\"  \/>\t\t\t\t\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\t(inVeritas)\t\t\t\t\t\t\t\t\t<\/p>\n<p>An Arkansas company is leading the charge to meet a growing business demand \u2014 consulting for artificial intelligence (AI) use.<\/p>\n<p>InVeritas, a public affairs firm based in Little Rock, has developed a comprehensive AI consulting practice. And according to CEO Ruth Whitney, it\u2019s one of only a few firms in the country with agency-wide certified AI consultants.<\/p>\n<p>The company also has offices in northwest Arkansas and Washington, D.C., with around 10 to 15 employees.<\/p>\n<p>Whitney is certified in AI by the Sa\u00efd Business School at the University of Oxford in England, and the rest of the inVeritas team holds certifications in AI from other institutions. The certification credential signifies a strategic understanding of <a href=\"https:\/\/www.arkansasbusiness.com\/article\/ai-panel-workforce-development-legal-considerations-misconceptions-arkansas\/\" target=\"_blank\" rel=\"noopener\">AI for business and leadership<\/a> rather than technical or coding proficiency.<\/p>\n<p>InVeritas\u2019 AI practice is made up of three services: business consulting, education through its AI Academy, and AI content verification and research.<\/p>\n<p>Through the consultancy service, inVeritas does a \u201cdeep dive\u201d into client goals, operations and comparable business sector advancements. Then, the firm puts together a series of recommendations about specific AI applications that would help streamline internal operations or upgrade services. But Whitney said she doesn\u2019t promote AI unless it actually has real applications for a client.<\/p>\n<p>\u201cThat\u2019s sort of the meat of the business consultancy,\u201d Whitney said. But the company also offers an AI Academy, aiming to \u201cdemystify\u201d uses of the technology.<\/p>\n<p>The academy \u201cis not a course for engineers or an Instagram reel that promises a promotion,\u201d the company\u2019s website states. Instead, it\u2019s a plainly worded collection of resources the company develops and updates for professionals, teams and leaders.<\/p>\n<p>The academy includes articles on trends, tools and use cases, FAQs that address common concerns and misconceptions, real-world examples of AI in action and curated resources for deeper learning.<\/p>\n<p>The third branch of inVeritas\u2019 AI consultancy is research and verification.<\/p>\n<p>\u201cWe\u2019ve built a reputation as a trusted resource for helping clients identify inaccuracies, helping them preserve their credibility and ensure compliance,\u201d Whitney said. \u201cWe draw on that expertise to help clients in the AI space, and that includes reviewing their AI communications, verifying content before it\u2019s released to key audiences.\u201d<\/p>\n<p>Some of the biggest client needs right now, Whitney said, are education around the AI landscape and help adding guardrails around the risks of using the technology.<\/p>\n<p>The company has major clients like Bank of America, the Arkansas State University System and Pattern Energy, one of the world\u2019s largest private power producers. But new clients have been increasingly reaching out for the company\u2019s AI services.<\/p>\n<p>\u201cWe\u2019ve had incredible traffic to our company, and it\u2019s playing a growing role in our business,\u201d Whitney said. \u201cWe\u2019re getting more and more calls about AI, how we can help, and we certainly expect the trend to accelerate.\u201d<\/p>\n<p>And the AI consultancy has been profitable, Whitney said, though she declined to share how profitable.<\/p>\n<p>In August, inVeritas released a report on the state of AI in Arkansas, with plans to publish more. According to a study cited in the report, 43% of all U.S. corporations have begun <a href=\"https:\/\/www.arkansasbusiness.com\/article\/ai-adoption-a-must-for-business-ruth-whitney-commentary\/\" target=\"_blank\" rel=\"noopener\">integrating AI into their operations<\/a>, including 70% in the technology sector, 57% in finance and 41% in manufacturing.<\/p>\n<p>And while Whitney said Arkansas is ahead of the curve when it comes to AI, she doesn\u2019t think anyone grasps the extent of the \u201ctsunami.\u201d<\/p>\n<p>\u201cWhile the disruptive impact of AI is a given, it\u2019s less clear how companies are going to meet those challenges,\u201d Whitney said. \u201cAI can be embraced as a tool for innovation and productivity and advantage, and if you don\u2019t do that, you certainly will risk losing ground to people who are more innovative.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"(inVeritas) An Arkansas company is leading the charge to meet a growing business demand \u2014 consulting for artificial&hellip;\n","protected":false},"author":3,"featured_media":245581,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[691,738,158,67,132,68],"class_list":{"0":"post-245580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-technology","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115246266276763676","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/245580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=245580"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/245580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/245581"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=245580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=245580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=245580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}