{"id":245833,"date":"2025-09-22T07:47:09","date_gmt":"2025-09-22T07:47:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/245833\/"},"modified":"2025-09-22T07:47:09","modified_gmt":"2025-09-22T07:47:09","slug":"sun-world-teams-up-with-pairwise-to-develop-pitless-cherries-eastfruit","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/245833\/","title":{"rendered":"Sun World teams up with Pairwise to develop pitless cherries \u2022 EastFruit"},"content":{"rendered":"

New JV combines advanced plant breeding technology with global fruit expertise to deliver consumer-desired traits<\/p>\n

Sun World International and Pairwise have formed a joint venture to collaborate in specialty fruit, beginning with the development of a pitless cherry. Under the agreement, Sun World will have exclusive commercial rights to these genetics as it seeks a first-to-market position in high-quality pitless cherries.<\/p>\n

The partnership leverages Sun World\u2019s fruit breeding and licensing expertise with Pairwise\u2019s Fulcrum platform, Fruitnet<\/a> informs. As part of the agreement, Sun World will make strategic investments to fund development.<\/p>\n

\u201cIn addition to maximising yield and mitigating against climate change, one of Sun World\u2019s north stars is providing a demonstrably superior consumer eating experience in every way including optimising convenience,\u201d the breeder said.<\/p>\n

Also read: The world\u2019s first seedless blackberry was presented in the USA<\/a><\/p>\n

Sun World has long been recognised for investing in convenience traits in produce, such as smaller and seedless watermelons, seedless grapes, and more recently for acquiring Biogold, a variety rights management business known for introducing seedless lemons and for its involvement in mandarin varieties marketed under brands such as Clemengold.<\/p>\n

\u201cOur focus has long been on offering truly differentiated genetics to our growers with exceptional new traits, flavours, texture and convenience,\u201d said Bernardo Calvo, Sun World\u2019s CEO.<\/p>\n

\u201cDeveloping a high-quality pitless cherry is a natural innovation evolution for us and in Pairwise, we\u2019ve found an extraordinary partner already well down this quite complex path.\u201d<\/p>\n

Sun World said Pairwise, which developed the world\u2019s first seedless blackberry, brings an unmatched platform that accelerates the development of in-demand crop traits, creating a faster path to fruits that consumers will enjoy while providing growers with crops that offer greater sustainability, improved disease resistance, and higher yields.<\/p>\n

\u201cThis is a segment of agriculture where there\u2019s tremendous opportunity to bring meaningful innovation,\u201d said Pairwise CEO Dr Tom Adams. \u201cSun World has built one of the most successful commercial pipelines in fruit genetics. Combining that expertise with the precision and efficiency of Pairwise\u2019s Fulcrum platform allows us to address unmet consumer and grower needs in a way that hasn\u2019t been possible before.\u201d<\/p>\n

Pairwise will lead the R&D effort, while Sun World contributes its germplasm, breeding infrastructure, and commercial market access. The joint venture is already advancing development work and may explore additional strategic partnerships, the companies said, noting that in addition to its focus on consumer traits, the collaboration \u201caligns with broader industry efforts to use advanced plant breeding to support sustainable agriculture, reduce waste and create higher-value outcomes for both consumers and producers\u201d.<\/p>\n

\t\t\t\t\tEastFruit<\/a><\/p>\n

\n\t\t\tThe use of the site materials is free if there is a direct and open for search engines hyperlink to a specific publication of the East-Fruit.com website.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"New JV combines advanced plant breeding technology with global fruit expertise to deliver consumer-desired traits Sun World International…\n","protected":false},"author":3,"featured_media":245834,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[815,113188,159,11247,130693,67,132,68],"class_list":{"0":"post-245833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genetics","8":"tag-genetics","9":"tag-pit","10":"tag-science","11":"tag-selection","12":"tag-sweet-cherry","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115246847974654475","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/245833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=245833"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/245833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/245834"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=245833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=245833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=245833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}