PRSA-NY <\/p>\n
Sold-Out Evening Honored Standout PR Campaigns, Rising Stars, and Industry Leaders<\/p>\n
PRSA-NY Big Apple Awards<\/p>\n
The PRSA-NY Big Apple Awards at Sony Hall on September 18, 2025. <\/p>\n
PRSA-NY Big Apple Awards<\/p>\n
The PRSA-NY Big Apple Awards at Sony Hall on September 18, 2025. <\/p>\n
PRSA-NY Big Apple Awards<\/p>\n
The PRSA-NY Big Apple Awards at Sony Hall on September 18, 2025. <\/p>\n
PRSA-NY Big Apple Awards<\/p>\n
The PRSA-NY Big Apple Awards at Sony Hall on September 18, 2025. <\/p>\n
PRSA-NY Big Apple Awards<\/p>\n
The PRSA-NY Big Apple Awards at Sony Hall on September 18, 2025. <\/p>\n
PRSA-NY Big Apple Awards<\/p>\n
The PRSA-NY Big Apple Awards at Sony Hall on September 18, 2025. <\/p>\n
NEW YORK, Sept. 22, 2025 (GLOBE NEWSWIRE) — PRSA-NY<\/a> proudly announced the recipients of the 2025 Big Apple Awards\u00a0on Thursday, September 18 at Sony Hall in Midtown Manhattan. Widely regarded as the premier recognition of excellence in public relations, the Big Apple Awards brought together top professionals from agencies, corporations, nonprofits, academia and media for an unforgettable evening of celebration and connection.<\/p>\n Hosted by co-emcees Brian Stelter<\/strong> (CNN) and Jamie Stelter<\/strong> (Spectrum News NY1), the program celebrated the year\u2019s most innovative and effective campaigns, as well as individuals whose achievements have left a lasting mark on the industry. Guests enjoyed a lively evening filled with camaraderie, storytelling, and inspiration, reinforcing the Big Apple Awards\u2019 reputation as one of the most exciting nights of the year for New York\u2019s PR and communications community.<\/p>\n \u201cI\u2019ve been honored to be part of teams that have won three Big Apple Awards over the years, but each time I attend the gala, and hear about the campaigns that sought to push the envelope and engage stakeholders in new and impactful ways, my excitement about the future of the public relations profession grows exponentially,” said Ken Kerrigan, President, PRSA-NY.<\/p>\n 2025 PRSA-NY Big Apple Awards Campaign Winners<\/strong><\/p>\n Top honors were awarded across numerous categories, recognizing outstanding campaigns that demonstrated creativity, meaningful results, and measurable impact. Winners included:<\/p>\n Best Use of Owned Social Media<\/strong>: Best Use of Spokesperson\/Influencer<\/strong>: Honorable Mention:\u00a0Coyne PR & Otsuka America Pharmaceutical for Missy FranklinDives into Kidney Disease Awareness with Otsuka Collaboration<\/p>\n<\/li>\n<\/ul>\n Best Use of Spokesperson\/Influencer (Campaign Budgets : Corporate Social Responsibility<\/strong>: Events & Observances (Consumer)<\/strong>: Honorable Mention: Padilla with Jack Link\u2019s for \u201cSasquatch in the Skies\u201d National Jerky Day 2024<\/p>\n<\/li>\n<\/ul>\n Story Continues <\/p>\n Events & Observances (Government, Associations & Non-Profits & Campaign Budgets <\/strong>Winner: The TASC Group for Launching New York City’s First Pet-Inclusive Shelter for Homeless Families<\/p>\n Honorable Mention:\u00a0Citizens Financial Group and Hudson Cutler & Co. for Team Citizens Scores a Ten (Year Milestone Experiential Marketing<\/strong>: Honorable Mention:\u00a0Coyne PR & CeraVe for CeraVe Embarks on a Multi-City Drama Free Cleansing Tour<\/p>\n<\/li>\n<\/ul>\n Generational Targeted Marketing (Gen Z, Boomer, etc.<\/strong>): Integrated Communications (B2B)<\/strong>: Integrated Communications (Consumer Products & Services): Honorable Mention: Blitzing the Region: A Targeted Approach for iovera\u00b0, Coyne PR & Pacira BioSciences, Inc.<\/p>\n<\/li>\n<\/ul>\n Marketing Business-to-Business (Campaign Budgets :\u00a0Winner: NCSolutions and Feintuch Communications for From Cocktails to Mocktails: How NCS Drove the Sober Curious Conversation<\/strong><\/p>\n Honorable Mention: Coyne PR & Chiquita for A Future Without Bananas? Chiquita\u2019s Quest to Prevent a Global Agricultural Crisis<\/p>\n<\/li>\n<\/ul>\n Marketing Consumer Products & Services (Campaign Budgets : Marketing Consumer Products & Services (CPG)<\/strong>: Honorable Mention:\u00a0Carmichael Lynch Relate for Treasure Cave’s Recipe for Brand and Category Love<\/p>\n<\/li>\n Marketing Consumer Products & Services (Food & Beverage)<\/strong>: Honorable Mention:\u00a0Carmichael Lynch Relate for A Slicey, Spicy Launch withMontchevre<\/p>\n<\/li>\n<\/ul>\n Marketing Consumer Products & Services (Other)<\/strong>: Media Relations (Cross Platform)<\/strong>: Honorable Mention:\u00a0Carmichael Lynch Relate for Insomnia Cookies Broke Up With YourPartner So You Didn\u2019t Have To Mental Health & Awareness<\/strong>: Public Service<\/strong>: Reputation\/Brand Management & Engagement<\/strong>: Individual and 15 Under 35 Recipients<\/strong><\/p>\n PRSA-NY\u2019s Big Apple Awards also honored PR professionals who exemplify the highest standards of leadership and achievement in communications. The 2025 15 Under 35 honorees showcased the next generation of talent driving innovation and impact across the industry, while esteemed individual award recipients were recognized for their leadership, influence, and long-standing contributions to the field.<\/p>\n 2025 PRSA-NY Big Apple Individual Awards: <\/strong><\/p>\n Barbara W. Hunter Trailblazer Award:<\/strong> Sam Marchiano, Award-winning Sports Journalist, Professor at NYU\u2019s Tisch Institute of Global Sport, and Founder of the Equality League<\/p>\n<\/li>\n Daniel J. Edelman Award<\/strong>: Sam Jacobs, Editor in Chief, TIME<\/p>\n<\/li>\n Harold Burson Award<\/strong>: Jon Harris, Executive Vice President, Chief Communications & Networking Officer, Conagra Brands<\/p>\n<\/li>\n John W. Hill Award<\/strong>: Barby K. Siegel, CEO, Zeno Group<\/p>\n<\/li>\n PRSA-NY Excellence in Mentoring Award<\/strong>: Douglas Simon, CEO, D S Simon Media<\/p>\n<\/li>\n PRSA-NY President\u2019s Award<\/strong>: Helio Fred Garcia, President, Logos Consulting Group<\/p>\n<\/li>\n<\/ul>\n 2025 PRSA-NY Big Apple Awards <\/strong>15 Under 35 <\/strong>Recipients:<\/strong><\/p>\n Erin Cooper, APCO<\/p>\n<\/li>\n Conor Douglass, Attention Comms<\/p>\n<\/li>\n Abbey Scalia, Berk Communications<\/p>\n<\/li>\n Autumn Blackmon-Burk, GCI Health<\/p>\n<\/li>\n Nicole Sullivan, Gregory FCA<\/p>\n<\/li>\n Joyce Kim, IW Group<\/p>\n<\/li>\n Thomas Palladino, HEINEKEN USA<\/p>\n<\/li>\n Yuliya Kim, Mission North<\/p>\n<\/li>\n Danielle Montana, Peppercomm<\/p>\n<\/li>\n Jackson Budinger, The Trevor Project<\/p>\n<\/li>\n Gabby DiCarlo, Vested<\/p>\n<\/li>\n Olivia Zibaitis, Yahoo<\/p>\n<\/li>\n Christina Kim, Yanolja<\/p>\n<\/li>\n Alli Cloutier Kelly, Zeno Group<\/p>\n<\/li>\n Emily Herman, Zeno Group<\/p>\n<\/li>\n<\/ul>\n Sponsors and Partners<\/strong><\/p>\n PRSA-NY extends its deepest gratitude to its sponsors who made the evening possible, including: 360PR+<\/a>, Anchin<\/a>, Burson<\/a>, Carmichael Lynch Relate<\/a>, Coyne PR<\/a>, Davis+Gilbert<\/a>, Edelman<\/a>, Gregory FCA<\/a>, Hill & Knowlton<\/a>, HUNTER<\/a>, IW Group<\/a>, Notified<\/a>, Padilla<\/a>, PR Museum<\/a>, PRophet<\/a> (exclusive sponsor of the 15 Under 35 Awards), The Stevens \/ Jachetti Group<\/a>, Truescope<\/a>, and Xcyte Digital,<\/a> with event production by CommPRO<\/a>. Their support ensures that the Big Apple Awards continue to shine a spotlight on the best work and brightest talent across the communications field.<\/p>\n ABOUT THE BIG APPLE AWARDS<\/strong> ABOUT PRSA-NY<\/strong> Photos accompanying this announcement are available at<\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/280b292d-08b1-4aa4-8a06-9bcaa02a6629<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/e8e13a81-3592-4272-a7f3-4c1774804403<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/77c4b2a3-51db-423c-bc9c-73cd0ee83880<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/46f2a7cb-a66f-4a32-b7eb-3f6c29b89f13<\/a><\/p>\n\n
Winner: Zeno Group for KIND Kids Taps Into Back to School Nostalgia<\/p>\n<\/li>\n
Winner: Carmichael Lynch Relate for Treasure Cave’s Recipe for Brand and Category Love<\/p>\n\n
Winner: 360PR+ for Nasoya Fuels Inspiration and Empowers Women to Explore Tofu with Power of 9 Campaign<\/strong><\/p>\n<\/li>\n
Winner: HUNTER for Meals on Wheels America Ends the Wait for Millions of Seniors<\/p>\n<\/li>\n
Winner: Carmichael Lynch Relate for A Slicey, Spicy Launch with Montchevre<\/p>\n\n
Honorable Mention:\u00a0Padilla with Norwegian Seafood Council for Sea-To-TableRestaurant Week NYC 2024<\/p>\n<\/li>\n<\/ul>\n\n
Winner: Carmichael Lynch Relate for A Slicey, Spicy Launch with Montchevre<\/p>\n\n
Winner: Zeno Group for Goldfish Goes Viral with Adult Name Change: Chilean Sea Bass<\/p>\n<\/li>\n
Winner: From Cocktails to Mocktails: How NCS Drove the Sober Curious Conversation, NCSolutions and Feintuch Communications<\/p>\n<\/li>\n
<\/strong>Winner: Stranahan\u2019s Takes Ownership of a New Whiskey Category, Three Cheers PR<\/p>\n\n
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Winner: Carmichael Lynch Relate for Insomnia Cookies Broke Up With Your Partner So You Didn\u2019t Have To<\/strong><\/p>\n<\/li>\n
Winner:\u00a0Coyne PR & Haleon for TUMS Makes Gameday Food Dreams a Reality with TUMS Fantasy Foodball Pool<\/p>\n
<\/strong>Winner:\u00a0HUNTER for Hundreds of NYC Street Carts Ditch Their Iconic Pretzels for King\u2019s Hawaiian Pretzel Bites<\/p>\n\n
Winner: Thorne x Diffusion for Supplementing Smarter<\/p>\n<\/li>\n
Winner:\u00a0Padilla with NMDP for Refresh, Reengage, Reeducate: Expanding a BrandStory Through Earned Media<\/p>\n
Honorable Mention:\u00a0NCSolutions and Feintuch Communications for From Cocktails to Mocktails: How NCS Drove the Sober Curious Conversation<\/p>\n<\/li>\n<\/ul>\n\n
Winner: Coyne PR & Otuska America Pharmaceutical for Revolutionizing Digital Therapeutics with Rejoyn<\/p>\n<\/li>\n
Winner: Padilla with Hennepin County for Trash or Cash<\/p>\n<\/li>\n
Winner:\u00a0Carmichael Lynch Relate for Treasure Cave’s Recipe for Brand and Category Love
Honorable Mention:\u00a0NCSolutions and Feintuch Communications for From Cocktails to Mocktails: How NCS Drove the Sober Curious Conversation
Honorable Mention:\u00a0Citizens Financial Group and Hudson Cutler & Co. for Citizens x Queens Night Market: Building Reputation and Engagement Through Culture<\/p>\n<\/li>\n<\/ul>\n\n
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The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. The program has evolved to keep pace with a rapidly changing industry and continues to celebrate the exciting and innovative successes of talented professionals working in the heart of the communications universe. Today, a Big Apple Award is recognized as one of the highest honors bestowed in public relations.<\/p>\n
The New York Chapter of the Public Relations Society of America is the best-established, most substantial and most influential group of public relations professionals in the country. Located in the media capital of the world, PRSA-NY offers to its members top-level career development and education, networking, mentoring and award programs. PRSA-NY serves communications decision-makers at agencies, businesses, nonprofit organizations and public and private institutions. For more information about PRSA-NY, go to https:\/\/www.prsany.org\/<\/a>.<\/p>\n