{"id":253916,"date":"2025-09-25T15:42:14","date_gmt":"2025-09-25T15:42:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/253916\/"},"modified":"2025-09-25T15:42:14","modified_gmt":"2025-09-25T15:42:14","slug":"pharrell-leads-october-hits-different-2025-mlb-postseason-campaign","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/253916\/","title":{"rendered":"Pharrell Leads ‘October Hits Different’ 2025 MLB Postseason Campaign"},"content":{"rendered":"

\n\tWith the marathon 162-game regular season winding down this weekend, playoff baseball is in the air. Ahead of the 2025 MLB Playoffs, <\/a>Major League Baseball launched its \u201cOctober Hits Different\u201d campaign on Thursday (Sept. 25).<\/p>\n

\t\t\t\t\tExplore\t\t<\/p>\n

\t\t\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t<\/a><\/p>\n

See latest videos, charts and news<\/p>\n

\n\tMLB recruited Grammy-winning multi-hyphenate Pharrell Williams <\/a>and the choir group Voices of Fire star in the campaign trailer, setting the stage for the drama that is sure to unfold with playoff baseball.<\/p>\n

\n\tPharrell leads a performance featuring Voices of Fire and a 25-person live orchestra comprised of University of Miami students from the infield grass of an MLB ballpark. <\/p>\n

\n\t\u201cTime to let these maestros of the diamond shine,\u201d P narrates the clip, which features highlights from superstars like Aaron Judge, Shohei Ohtani, Cal Raleigh and Kyle Schwarber. <\/p>\n

\n\t\u201cVirginia taught me the power of music and community,\u201d Pharrell said in a statement. \u201cBringing Voices of Fire to the Postseason stage shows how those same forces of unity can come alive through sport.\u201d The campaign is powered by Voices of Fire\u2019s \u201cAre You Ready?,\u201d which is produced by Pharrell. <\/p>\n

\n\tAs MLB heads into its final weekend of the regular season, there are plenty of playoff spots still up in the air, which should make for a thrilling next few days.<\/p>\n

\n\tWhen those postseason matchups are finally set, the Wildcard round will begin on Sept. 30, which will continue until game one of the Fall Classic on Oct. 24. Ultimately, when the dust settles, only one team will reign supreme to lift the 121st World Series trophy.<\/p>\n

\n\t\u201cWith October Hits Different, we wanted to capture the spectacle of the Postseason through music that feels just as monumental,\u201d said\u00a0Uzma Rawn Dowler, who serves as MLB\u2019s CMO and SVP of global corporate partnerships. \u201cThe anthem \u2018Are You Ready?\u2019 by Voices of Fire, produced in collaboration with Pharrell and backed by a live orchestra, reflects the passion and intensity of the journey to the World Series and embodies the excitement of October baseball.\u201d<\/p>\n

\n\tGear up for the playoffs and watch the \u201cOctober Hits Different\u201d video below.<\/p>\n","protected":false},"excerpt":{"rendered":"With the marathon 162-game regular season winding down this weekend, playoff baseball is in the air. Ahead of…\n","protected":false},"author":3,"featured_media":253917,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[12221,1266,5499,62,67,132,68],"class_list":{"0":"post-253916","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mlb","8":"tag-genre-hiphop","9":"tag-mlb","10":"tag-music-news","11":"tag-sports","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115265703074944119","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/253916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=253916"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/253916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/253917"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=253916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=253916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=253916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}