\n\tSo with the Ryder Cup set to tee off Friday, and with a rowdy New York crowd expected, T-Mobile, Omaha Productions and Pro Shop Studios are betting that they can deliver a very different sort of golf program: a comedic live morning show, filled with celebrity guests, fan interactions and roaming reporters (powered by T-Mobile 5G camera equipment, of course), meant to bring a different approach to what has historically been a very traditional sort of TV broadcast.<\/p>\n
\n\tThe show, T-Mobile Breakfast at Bethpage, will be hosted by Saturday Night Live stars Colin Jost<\/a> and Marcello Hernandez, and will stream on YouTube, Peacock<\/a> and RyderCup.com during the tournament.<\/p>\n \n\t\u201cI hope it will appeal to golf fans, but I am trying to make it very beginner friendly, and even if you have no knowledge or very limited knowledge of the golf world, I hope it will still be fun and entertaining,\u201d Jost says. \u201cWe have a lot of great guests coming on that you\u2019ll know from all kinds of culture. So it\u2019s not just golf-related. Most people are not golf-related. So we\u2019re trying to appeal to everyone and be a real alternative kind of telecast. I think anyone can watch, even if you have very limited golf knowledge.\u201d<\/p>\n \n\tThe Ryder Cup crowd tends to be boisterous (the European team is said to have practiced with VR headsets feeding them simulated heckling and abuse), and Jost says he hopes to leverage that during the broadcast each morning, with a pair of sets meant to prominently feature fans in the grandstand or venturing to the first tee.<\/p>\n \n\t\u201cI hope to just use the energy of a lot of fans that are there,\u201d he says. \u201cThere\u2019s gonna be people in the grandstands, there\u2019s gonna be people roaming the grounds with the crowds. I hope to use that, because when else are you live for two hours, where you can actually interact with fans? That\u2019s fun, like SNL is obviously live, but you\u2019re rarely interacting with the audience unless something\u2019s going really wrong. So I would love it. I would love to use that as energy, and there\u2019ll be a lot of fun, funny people on it.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAmy Azzi and Colin Jost<\/p>\n \t\t\t\t\t\t\t\t\tT-Mobile<\/p>\n \n\tOf course, with T-Mobile being the title sponsor, 5G will be integrated into the broadcasts, with plans for drones taking crowd shots, roving reporters in the crowd, and even a cap cam, where one spectator will livestream walking into Bethpage Black among the crowds with a 5G-connected camera livestreaming from their head.<\/p>\n \n\t\u201cI think we\u2019ve seen the growth of golf as it looks to broader audiences,\u201d says Amy Azzi, senior director for brand marketing at T-Mobile. \u201cAnd I think for us, a big part of why we got into golf was looking at where our network can power and how do we support and grow our T-Mobile for business groups, but we also see that this a great opportunity from the consumer side on the brand evolution, and seeing what\u2019s happening in the game of golf, and just seeing the growth that it\u2019s having among younger audiences. <\/p>\n \n\t\u201cThis seems like such a natural moment, and also natural opportunity to expand working with a partner like Colin and Omaha to be able to produce this,\u201d she continued. \u201cWe\u2019ve also supported SNL in the past and have that partnership. So it seemed like just such a natural place for us to be, to be able to create a program like this that can really maybe bring some new audiences into the sport.\u201d<\/p>\n \n\tIn addition to T-Mobile Breakfast at Bethpage, the company will also have a Club Magenta hospitality tent in the Ryder Cup Fan Zone for its customers, as well as an interactive seat finder and highlights pushed to interested users phones.<\/p>\n \n\t\u201cThis is a big moment for us, for sure, and we see how big it is, not only in the sport of golf, but just in culture right now,\u201d Azzi says.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tT-Mobile Club Magenta at the 2025 Ryder Cup<\/p>\n \t\t\t\t\t\t\t\t\tT-Mobile<\/p>\n \n\tOmaha Productions of course, is the production company founded by Peyton Manning, which helped popularize the alternative broadcast format with the Monday Night Football Manningcast on ESPN.<\/p>\n \n\t\u201cI know Peyton a little. He\u2019s, always been really supportive, and we\u2019ve gotten to work on great stuff together at SNL when he\u2019s come in,\u201d Jost says. \u201cHe\u2019s got such a great team at Omaha, and T-Mobile\u2019s been a great partner. They\u2019re so tapped into what the vibe is at this Ryder Cup, and I feel like they\u2019re going to be involved in the next Olympics, which is obviously in my wheelhouse to being in L.A. for 2028, that\u2019s going to be so super fun. So I guess I just had trust in both T-Mobile and Omaha as partners.\u201d<\/p>\n![\"\"](\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\")
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