the SKIMS store<\/a>, the count was even slimmer: two diehard Kardashian devotees staking their claim.<\/p>\nBy 9 a.m., the numbers barely budged \u2014 two more joined the Nike side, four at SKIMS. And while the lines eventually swelled to about 40 apiece by 9:40 a.m., that\u2019s a far cry from the frenzy that usually greets a hot drop in this city, where Supreme campers and sneakerheads will sleep on sidewalks for the latest release.<\/p>\n
Talk about getting skimmed: When Kim Kardashian\u2019s Nike collab dropped on Fifth Avenue, the lines were surprisingly lean. Getty Images for SKIMS<\/p>\n
Still, the few who did show in the early morning were die-hards.<\/p>\n
\u201cKimberly is going to take too much of my money today,\u201d laughed Nicole Marie Vee, 23, who trekked from Hudson Yards to the Midtown SKIMS flagship and arrived to wait in line at 9 a.m.<\/p>\n
Vee said she had a virtual cart full of NikeSKIMS the night before but ditched it to buy in person \u2014 and in bulk. <\/p>\n
She was swooning over the maroon \u201cwine\u201d sets the models rocked at the New York Public Library pop-up, calling the shade a personal favorite. <\/p>\n
New Yorkers love a line \u2014 but when NikeSKIMS hit stores, the frenzy was initially more flat than fashion. Olga Ginzburg for the N.Y. Post<\/p>\n
Vee skipped the Nike store line entirely, reasoning that \u201cSKIMS is more her [Kim\u2019s] mind,\u201d and found herself third in line when she arrived at 9 a.m. \u2014 though she admitted she was surprised by the turnout.<\/p>\n
\u201cIt\u2019s a work day,\u201d she shrugged. \u201cIf it was on a Saturday, more people would be here.\u201d<\/p>\n
The early birds at Nike\u2019s Fifth Avenue launch weren\u2019t exactly causing a scene, but the die-hards were crystal clear about their priorities. From Hudson Yards to Westchester, SKIMS loyalists showed up ready to snap pics, stake claims, and make sure they didn\u2019t leave empty-handed.<\/p>\n
\u201cI wanted to physically go in the store and take pictures while buying the items rather than getting them online,\u201d said David Paguay, 23, who drove over from Union City, New Jersey, with friends Engy Noeman, 21, and Michael Pina, 21.<\/p>\n
Engy Noeman (from left), David Paguay and Michael Pina drove all the way from Union City, New Jersey, to Fifth Avenue\u2019s Nike House of Innovation just to get their hands on the new NikeSKIMS drops \u2014 true believers in Kim\u2019s latest collab. Olga Ginzburg for the N.Y. Post<\/p>\n
\u201cI\u2019m here for the brown pilates sets,\u201d Noeman added, praising the durability of SKIMS gear she\u2019s been putting through the wringer for years. Pina highlighted the inclusivity factor: \u201cThe size range of SKIMS makes it stand out. A lot of other brands don\u2019t even go up to 2X.\u201d<\/p>\n
Not all fans were shopping for themselves. Namon Johnson, who got to the SKIMS line at 7 a.m. and was the first in line, admitted he was on a mission for his partner.<\/p>\n
\u201cMy lady wants these new items as badly as everyone else wants them. To get up early in the morning and come get them for her is what is going to make her happy,\u201d he said, eyeing a burgundy jacket and gray zip-up for her.<\/p>\n
Namon Johnson, first in line at the SKIMS flagship by 7 a.m. with a comfy chair in tow, was on a mission \u2014 shopping for his lady, not himself. Olga Ginzburg for the N.Y. Post<\/p>\n
So why pick SKIMS to wait in line over Nike? Diana Marinez, 37, trekked from Westchester to snag her spot at 8:30 a.m. and was second in line. <\/p>\n
\u201cShopping at SKIMS just feels like a girlier, more aesthetically-pleasing experience,\u201d she told The Post, even though the same pieces were available at Nike, where a tiny line of three people didn\u2019t hurt her decision either.<\/p>\n
Nike and Kardashian are calling this more than a collab \u2014 it\u2019s a whole new brand. NikeSKIMS, which the companies say will live on in Nike\u2019s portfolio, promises to \u201credefine women\u2019s activewear without compromise.\u201d<\/p>\n
The Post snagged eight pieces, four outfits, and one big question: Is NikeSKIMS meant for the gym, the couch \u2014 or just Instagram? Olga Ginzburg for the N.Y. Post<\/p>\n
Translation: 58 silhouettes across seven collections of leggings, bras, cargos and more, all supposedly engineered to sculpt, sweat-wick and strut from gym to brunch. <\/p>\n
The rollout is global, not just Fifth Avenue, and the PR spin is that this is a \u201csystem of dress\u201d \u2014 think layers upon layers, from matte compression basics to glossy \u201cstatement\u201d shine.<\/p>\n
Kim herself noted in a press release that the line is meant to \u201cempower athletes,\u201d whether you\u2019re running a marathon or just running errands. <\/p>\n
Fifty-eight pieces, seven collections, all engineered to sweat, sculpt and slay \u2014 from gym grind to brunch grind, matte basics to glossy show-stoppers. Olga Ginzburg for the N.Y. Post<\/p>\n
Armed with eight pieces from the line, The Post played dress-up, Kardashian-style \u2014 piecing together four head-to-toe looks that ranged from genuinely wearable to \u201cWho asked for this?\u201d<\/p>\n
Sure, some were actually wearable \u2014 but many left us wondering whether Kim\u2019s definition of \u201cempowering\u201d involves a wedgie.<\/p>\n
NikeSKIMS: Tried, Tested, Tamed<\/p>\n
The Side Snaps Pant ($108)<\/p>\n
The Post hauled eight pieces from the NikeSKIMS drop to the office and worked them into five outfits \u2014 part gym, part loungewear, and part fashion experiment gone rogue. Olga Ginzburg for the N.Y. Post<\/p>\n
The maroon \u201ccurrant\u201d lounge pant actually delivered \u2014 comfy, flattering, and sold out fast. But its halter-style matching bra? Cute for Instagram, not for the couch.<\/p>\n
The V-Line 26\u2033 Legging ($118)<\/p>\n
Obsidian color, solid fit \u2014 but with crotch-pointing seams and a cheeky back, empowerment feels more like exposure. Olga Ginzburg for the N.Y. Post<\/p>\n
Snagged in \u201cObsidian,\u201d these fit well \u2026 but why the crotch-arrow seams up front and thong spotlight out back? Unless \u201cbutt emphasis\u201d counts as \u201cathletic empowerment,\u201d the jury\u2019s out.<\/p>\n
Four straps, zero give, and a bra so tight on a 36D almost needed the Jaws of Life \u2014 paired with $68 biker shorts that screamed \u201cmeh,\u201d not \u201cmust-have.\u201d
\n Olga Ginzburg for the N.Y. Post<\/p>\n
The Double Strap Scoop Bra ($58)<\/strong> + Matte Biker Short 5-Inch ($68)<\/strong><\/p>\nFour pointless straps, zero adjustability and a weird layered under-piece. On a 36D frame, the bra was so tight the Jaws of Life were nearly needed to get out of it. Hard pass.<\/p>\n
But, the biker shorts worked fine, although nothing about them screamed $68. Definitely not worth the hype tax.<\/p>\n
The Shine High Neck Zip-Up Bra ($64)<\/strong><\/p>\nZip-up for \u201ceasy on, easy off,\u201d but don\u2019t expect any support \u2014 this one\u2019s all style, zero lift. Olga Ginzburg for the N.Y. Post<\/p>\n
Looked sleek, felt like a sports bra for decorative purposes only. Zero support, all sizzle.<\/p>\n
The Cami Longline Bra ($58)<\/strong> + Shiny Nylon Cargo Pant ($118)<\/strong><\/p>\nThe top: a winner. The ottoms: a hot mess of ripped cords and \u201880s MC Hammer nostalgia. Bold, yes, but for all the wrong reasons. Olga Ginzburg for the N.Y. Post<\/p>\n
The bra is supportive, flattering, and easily the MVP of the tops. Something we\u2019d say Kim and Nike got right.<\/p>\n
However, marketed as \u201cbold statement\u201d pants, the Hefty bag-esque horror show resembled a mad mashup between MC Hammer\u2019s tragic \u201980s cargo pants and a painter\u2019s tarp. Plus, the waistline ripped the minute the cords were adjusted to \u2026 well, still fit poorly. <\/p>\n
Bold statement, indeed.<\/p>\n","protected":false},"excerpt":{"rendered":"What a SKIM-py turnout. The much-hyped NikeSKIMS collab dropped in New York City Friday morning \u2014 but for…\n","protected":false},"author":3,"featured_media":257327,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,6335,29764,14406,1165,5248,405,403,5226,5225,2983,5228,5227,67,586,132,5230,68,2969,5925],"class_list":{"0":"post-257326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-exclusive","10":"tag-fashion-beauty","11":"tag-kim-kardashian","12":"tag-lifestyle","13":"tag-metro","14":"tag-new-york","15":"tag-new-york-city","16":"tag-newyork","17":"tag-newyorkcity","18":"tag-nike","19":"tag-ny","20":"tag-nyc","21":"tag-united-states","22":"tag-united-states-of-america","23":"tag-unitedstates","24":"tag-unitedstatesofamerica","25":"tag-us","26":"tag-usa","27":"tag-womens-fashion"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115273315596418164","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/257326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=257326"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/257326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/257327"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=257326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=257326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=257326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}