{"id":258147,"date":"2025-09-27T07:21:31","date_gmt":"2025-09-27T07:21:31","guid":{"rendered":"https:\/\/www.europesays.com\/us\/258147\/"},"modified":"2025-09-27T07:21:31","modified_gmt":"2025-09-27T07:21:31","slug":"new-ice-cream-pop-up-helps-businesses-offset-rent-costs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/258147\/","title":{"rendered":"New Ice Cream Pop-Up Helps Businesses Offset Rent Costs"},"content":{"rendered":"<p><a href=\"https:\/\/www.instagram.com\/scoopyscoopyy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scoopy Scoopy<\/a> was inspired as every great business should be\u2014by a pregnancy craving. Zach Zien\u2019s wife Sophia is due with their baby this December, and early on in her pregnancy, she yearned for the sweet, melty release of ice cream. There was just one problem\u2014the <a href=\"https:\/\/sandiegomagazine.com\/features\/san-diego-foods-scene-local-ice-cream-shops\/\" target=\"_blank\" rel=\"noopener\">rise of local ice cream<\/a> hadn\u2019t yet made it to their neighborhood <a href=\"https:\/\/sandiegomagazine.com\/things-to-do\/cardiff-by-the-sea-things-to-do\/\" target=\"_blank\" rel=\"noopener\">in Cardiff<\/a>. He found himself (wisely) driving her all over the county to satisfy her fix.<\/p>\n<p>\u201cEvery time we would go to a store, no matter the day, no matter the hour, we were just kind of amazed that there were always 10, 15, 20 people in line, and another 10, 15 people sitting around eating ice cream,\u201d he says.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1092\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/535859459_17852909406523996_382111836894544000_n.jpeg.webp.webp\" alt=\"New flavors from San Diego ice cream pop-up shop Scoopy Scoopy featuring a new collaborations Michi Michi baking collective in Bankers Hill \" class=\"wp-image-114919\" style=\"width:527px\"   data-mwl-img-id=\"114919\"\/>Courtesy of Scoopy Scoopy<\/p>\n<p>Zien* and his buddy Steven Segal put their heads together and came up with a business model based on efficiency and collaboration. By sourcing super premium** ice cream from Wisconsin\u2019s <a href=\"https:\/\/chocolateshoppeicecream.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chocolate Shoppe Ice Cream<\/a> and coordinating with <a href=\"https:\/\/sandiegomagazine.com\/food-drink\/best-coffee-shops-in-san-diego\/\" target=\"_blank\" rel=\"noopener\">local coffee shops<\/a> to pop up after its normal business hours, they could fill the ice cream void, cross-promote between brands, and help offset the shops\u2019 rent costs by paying them a percentage of sales.<\/p>\n<p>\u201cOur goal is that we will pay their rent for them, simply [by] them letting us use this space when they\u2019re not occupying it,\u201d he explains.\u00a0<\/p>\n<p>Scoopy Scoopy launched on Fourth of July weekend at <a href=\"https:\/\/bumpcoffee.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bump Coffee<\/a> in Cardiff and has since popped up at Bump\u2019s Leucadia location, as well as <a href=\"https:\/\/sandiegomagazine.com\/food-drink\/michi-michi-bakery-bankers-hills\/\" target=\"_blank\" rel=\"noopener\">Michi Michi baking collective<\/a> in <a href=\"https:\/\/sandiegomagazine.com\/things-to-do\/bankers-hill-things-to-do\/\" target=\"_blank\" rel=\"noopener\">Bankers Hill.<\/a> This week, they\u2019ll start a month-long residency at Michi Michi (Sept. 28-Oct. 29, every Sunday through Wednesday, 3:30-9 p.m.).\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/526666488_17849504775523996_4964141205552568637_n.jpeg.webp.webp\" alt=\"New flavors from San Diego ice cream pop-up shop Scoopy Scoopy with new collaborations\" class=\"wp-image-114917\" style=\"width:527px\"   data-mwl-img-id=\"114917\"\/>Courtesy of Scoopy Scoopy<\/p>\n<p>Flavors range from classics to the wackily-named Party Animal (pink sugar cookie blended with animal crackers and rainbow sprinkles), Super Human (bright blue cherry, blue moon, and vanilla), and crowd favorites like peanut butter cookie dough and mint chip. Zien says they always offer their host businesses the chance to collaborate on a <a href=\"https:\/\/sandiegomagazine.com\/food-drink\/8-unique-ice-cream-gelato-flavors-to-try-this-summer\/\" target=\"_blank\" rel=\"noopener\">special flavor<\/a> or ingredient, like the <a href=\"https:\/\/www.instagram.com\/p\/DNtwsHN5IXW\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michi Michi croissant cone<\/a>. (Don\u2019t get used to cones, though\u2014for easy cleanup, Scoopy Scoopy is usually cup-only.)<\/p>\n<p>Zien, who now runs Scoopy with Sophia on top of his day job as a real estate broker, says the goal is to eventually make this his full-time gig, with <a href=\"https:\/\/sandiegomagazine.com\/food-drink\/san-diego-food-scene-pop-up-restaurants\/\" target=\"_blank\" rel=\"noopener\">more pop-ups<\/a>, residencies, catering jobs, parties, and perhaps one day, a brick-and-mortar shop. So far, his experiment seems to be working.\u00a0<\/p>\n<p>\u201cIt\u2019s just been incredibly fun,\u201d he says. \u201cAnd it\u2019s meant to be fun\u2014it\u2019s ice cream.\u201d<\/p>\n<p>*<a href=\"https:\/\/sandiegomagazine.com\/listen\/happy-half-hour-podcast\/sam-the-cooking-guy\/\" target=\"_blank\" rel=\"noopener\">Sam \u201cThe Cooking Guy\u201d Zien<\/a> is Zach\u2019s dad. Sam actually credits his son with changing his career when he convinced him to leave TV and start his own YouTube channel years ago (Sam now has 3.8 million followers).\u00a0<\/p>\n<p>**Super premium is a <a href=\"https:\/\/chocolateshoppeicecream.com\/superpremiumicecream\/\" target=\"_blank\" rel=\"noreferrer noopener\">designation<\/a> meaning \u201cwith less air and more butterfat than regular ice cream.\u201d Zien just calls it \u201creal good.\u201d<\/p>\n<p class=\"partner-content-title\">PARTNER CONTENT<\/p>\n<p>                <a href=\"https:\/\/sandiegomagazine.com\/partner-content\/refresh-revamp-recieve-a-lot-of-compliments\/?utm_source=internal&amp;utm_medium=internal_link&amp;utm_campaign=partner_embed\" class=\"partner-post-link\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/AdobeStock_522376899_Edit-1-196x300.png\" alt=\"Refresh, Revamp, Recieve a Lot of Compliments\" class=\"partner-post-thumbnail\" loading=\"lazy\"\/><br \/>\n                        Refresh, Revamp, Recieve a Lot of Compliments<br \/>\n                <\/a><\/p>\n<p>                <a href=\"https:\/\/sandiegomagazine.com\/partner-content\/summer-escapes-guide-2025\/?utm_source=internal&amp;utm_medium=internal_link&amp;utm_campaign=partner_embed\" class=\"partner-post-link\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/06\/SDM-SS_SummerEscapes_0525_WebHeader-300x200.jpg.webp.webp\" alt=\"Summer Escapes Guide 2025\" class=\"partner-post-thumbnail\" loading=\"lazy\"\/><br \/>\n                        Summer Escapes Guide 2025<br \/>\n                <\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/MabelsGoneFishing_EaterSD_KimberlyMotos-28.jpg.webp.webp\" alt=\"San Diego restaurant Mabel's Gone Fishing in North Park celebrating its third anniversary\" class=\"wp-image-114922\"   data-mwl-img-id=\"114922\"\/>Photo Credit: Kimberly Motos<\/p>\n<p>San Diego Restaurant News &amp; Food Events<\/p>\n<p>Beth\u2019s Bites<\/p>\n<ul class=\"wp-block-list\">\n<li>Even in today\u2019s polarizing times, I think we can all agree that breast cancer is bad and wine dinners are generally good. If that seems like a reasonable stance to take, head to the <a href=\"https:\/\/www.marriott.com\/en-us\/hotels\/sandt-marriott-marquis-san-diego-marina\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marriott Marquis San Diego Marina<\/a> on Saturday, October 11 to enjoy a <a href=\"https:\/\/event.marriott.com\/sandt-marriott-marquis-san-diego-marina\/events\/san-diego\/j-lohr-wine-dinner\" target=\"_blank\" rel=\"noreferrer noopener\">multi-course dinner<\/a> with California winery <a href=\"https:\/\/www.jlohr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">J. Lohr Vineyards &amp; Wines<\/a> to support the National Breast Cancer Foundation. Co-owner\/President\/CEO Steve Lohr\u2014who helped his dad Jerry plant their first vines in 1972\u2014will be on hand to talk about the family legacy and future.\u00a0<\/li>\n<li>Modern Times Beer <a href=\"https:\/\/sandiegomagazine.com\/food-drink\/jake-nunes-is-betting-it-all-on-beer\/\" target=\"_blank\" rel=\"noopener\">hit hard times<\/a> over the past few years, but they\u2019re giving everything they\u2019ve got toward making a comeback. They\u2019ve reconfigured themselves into different brands covering <a href=\"https:\/\/www.instagram.com\/moderntimesbeer\/\" target=\"_blank\" rel=\"noreferrer noopener\">beer<\/a>, <a href=\"https:\/\/www.instagram.com\/moderntimespubs\/\" target=\"_blank\" rel=\"noreferrer noopener\">hospitality<\/a>, and <a href=\"https:\/\/www.instagram.com\/moderntimescoffee\/\" target=\"_blank\" rel=\"noreferrer noopener\">coffee<\/a>, the latter of which is moving into the Brewery Igniter space in North Park to launch the <a href=\"https:\/\/www.instagram.com\/p\/DO6K9ouEaSR\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cathedral of Caffeination<\/a>. Couple that with the opening of <a href=\"https:\/\/www.instagram.com\/p\/DLlE9S3zg01\/\" target=\"_blank\" rel=\"noreferrer noopener\">Timestead<\/a> at 1065 4th Avenue and Chronos Hall at 325 15th Street and I\u2019m not sure how the social media manager keeps all those handles straight.<\/li>\n<li>Happy Negroni Week to those who celebrate\u2014where are you headed to imbibe? <a href=\"https:\/\/sandiegomagazine.com\/food-drink\/first-look-communion-paradis-mission-hills\/\" target=\"_blank\" rel=\"noopener\">Communion<\/a>, <a href=\"https:\/\/sandiegomagazine.com\/food-drink\/san-diego-food-scene-craft-cocktails\/\" target=\"_blank\" rel=\"noopener\">Happy Medium<\/a>, and <a href=\"https:\/\/sandiegomagazine.com\/listen\/happy-half-hour-podcast\/it-will-rain-on-your-new-outdoor-restaurant\/\" target=\"_blank\" rel=\"noopener\">Cucina Urbana<\/a> all have fun riffs that I\u2019m eyeing, but drop your faves on <a href=\"https:\/\/www.instagram.com\/sandiegomag\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">our Instagram<\/a> if you\u2019re so inclined.\u00a0<\/li>\n<li>Another reason to celebrate this week\u2014it\u2019s <a href=\"https:\/\/sandiegomagazine.com\/food-drink\/first-look-mabels-gone-fishing\/\" target=\"_blank\" rel=\"noopener\">Mabel\u2019s Gone Fishing<\/a>\u2019s third birthday! The <a href=\"https:\/\/guide.michelin.com\/us\/en\/california\/us-san-diego\/restaurant\/mabel-s-gone-fishing\" target=\"_blank\" rel=\"noreferrer noopener\">Michelin-recognized<\/a> seafood spot on 30th Street is throwing a four-course, family-style, one night only feast this Saturday, September 27 to mark the occasion. <a href=\"https:\/\/www.exploretock.com\/mabels-gone-fishing-san-diego\/experience\/502881\/mabels-turns-three-prix-fixe?date=2025-09-27&amp;size=2&amp;time=20%3A00\" target=\"_blank\" rel=\"noreferrer noopener\">Snag a ticket<\/a> before they\u2019re gone (and once word gets out that the restaurant is bringing back the crowd-pleasing swordfish schnitzel, they\u2019ll go fast).<\/li>\n<\/ul>\n<p class=\"has-text-align-center\"><strong>Listen Now: The Latest in San Diego\u2019s Food and Drink Scene<\/strong><\/p>\n<p>Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city\u2019s food scene? Send your pitches to\u00a0<a href=\"http:\/\/sandiegomagazine.com\/cdn-cgi\/l\/email-protection#50363f3f341023343d31377e333f3d\" target=\"_blank\" rel=\"noopener\">[email\u00a0protected]<\/a>.<\/p>\n<p>\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Scoopy Scoopy was inspired as every great business should be\u2014by a pregnancy craving. Zach Zien\u2019s wife Sophia is&hellip;\n","protected":false},"author":3,"featured_media":258148,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5134],"tags":[5229,1582,276,8364,26150,10084,3549,7264,67,586,132,5230,68,2969],"class_list":{"0":"post-258147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego","8":"tag-america","9":"tag-ca","10":"tag-california","11":"tag-food-drink","12":"tag-food-news","13":"tag-openings","14":"tag-san-diego","15":"tag-sandiego","16":"tag-united-states","17":"tag-united-states-of-america","18":"tag-unitedstates","19":"tag-unitedstatesofamerica","20":"tag-us","21":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115275057612853842","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/258147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=258147"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/258147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/258148"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=258147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=258147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=258147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}