{"id":265363,"date":"2025-09-30T02:20:13","date_gmt":"2025-09-30T02:20:13","guid":{"rendered":"https:\/\/www.europesays.com\/us\/265363\/"},"modified":"2025-09-30T02:20:13","modified_gmt":"2025-09-30T02:20:13","slug":"denny-hamlin-sounds-off-on-concerning-nascar-tv-ratings-impact-of-current-deal","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/265363\/","title":{"rendered":"Denny Hamlin sounds off on concerning NASCAR TV ratings, impact of current deal"},"content":{"rendered":"

It is no secret that NASCAR <\/a>has had better TV ratings than in recent weeks. Denny Hamlin believes he knows one cause. Since the NFL season started, the Cup Series has seen a serious decline in ratings that should alarm those in charge of the sport. <\/p>\n

While TV ratings aren\u2019t as important now as in the past, they are still a big driver of revenue. Those media companies aren\u2019t spending $7 billion over seven years to not secure viewership. <\/p>\n

Denny Hamlin spoke about the recent TV ratings on Actions Detrimental <\/a>today. The driver was prety critical of the current media deal.<\/p>\n

\u201cJust not good. I don\u2019t know. We [NASCAR] signed the deal that we signed,\u201d Hamlin said. \u201cWe obviously lost a significant amount of network races in this TV deal. You know, in each one of the TV deals that we\u2019ve signed over the last few years, or the past few agreements that we\u2019ve had, we\u2019ve always just taken the most amount of money. You know what I mean? It\u2019s not been about what\u2019s going to put us in the most households. You know, we were guinea pigs to get channel X off the ground, channel Y off the ground.<\/p>\n

\u201cYou\u2019re asking so much of your fans to just keep chasing you around all these different networks, and I know it\u2019s not that hard. I think that, Eric Estepp, actually, when he kinda broke down what he thought the reasonings were, I agreed with him. There\u2019s lots of things. I think that there\u2019s, I\u2019m very steadfast that there\u2019s only so many sports eyeballs. People that love sports love sports. And sometimes, you\u2019re just watching what\u2019s on sports. When the NFL has taken such a lion\u2019s share of those eyes right now, record-setting every single week, people just, that\u2019s their priority. If football\u2019s not on, I think you\u2019ve got a legitimate shot of being the next in line. But going head-to-head, it\u2019s just going to be a tough road.\u201d<\/p>\n

Then Denny Hamlin asked a bit of a rhetorical question. Why not move away from the Sunday model? <\/p>\n

\u201cCan I ask a question? Maybe just a theoretical and they\u2019ll hit us up in the comments. Why not own like Friday night? Like, Friday is \u2026 I\u2019m just, would you say anything is better than Sunday?\u201d Hamlin asked his co-host and producer. \u201cI\u2019m just saying it\u2019s not a school night. It definitely would be harder for those that travel, so you don\u2019t want to just alienate them. Just brainstorming here, you give people time to get back home. <\/p>\n

\u201cThey got Saturday to get back home if they do travel. I just, I don\u2019t know, I just feel like Sunday afternoon, I just don\u2019t know that if you built a series from scratch right now, A, you would NOT be racing 38 weeks a year. We race entirely too much; it\u2019s over-saturated by this time of the year. If other sports just cared about money, they\u2019d play football for 38 weekends a year, but they don\u2019t.\u201d<\/p>\n

During the conversation, Denny Hamlin compared the NFL to NASCAR. There is no collective bargaining agreement ruling NASCAR. Teams and team owners do not have a say in these matters. <\/p>\n

Considering the lawsuit going on right now, the comments about \u201cbuilt a series from scratch\u201d and the comparison to the NFL are significant. Clearly, Hamlin disagrees with how NASCAR operates. That\u2019s the whole point of the lawsuit. <\/p>\n

Has NASCAR sold out potential audience growth for the quick dollars in the media deal? Is there any possible way to compete with the NFL at this point? It doesn\u2019t seem there is, unless NASCAR gets creative. <\/p>\n","protected":false},"excerpt":{"rendered":"It is no secret that NASCAR has had better TV ratings than in recent weeks. Denny Hamlin believes…\n","protected":false},"author":3,"featured_media":265364,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[1406,62,67,132,68],"class_list":{"0":"post-265363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nascar","8":"tag-nascar","9":"tag-sports","10":"tag-united-states","11":"tag-unitedstates","12":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115290860672778406","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/265363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=265363"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/265363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/265364"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=265363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=265363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=265363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}