{"id":266815,"date":"2025-09-30T15:22:11","date_gmt":"2025-09-30T15:22:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/266815\/"},"modified":"2025-09-30T15:22:11","modified_gmt":"2025-09-30T15:22:11","slug":"amazon-prime-video-rolls-out-new-nba-features-like-bet-tracking-and-odds-view","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/266815\/","title":{"rendered":"Amazon Prime Video Rolls Out New NBA Features Like Bet Tracking And Odds View"},"content":{"rendered":"

\n\tHaving found its footing with the NFL, Amazon Prime Video<\/a> is turning its attention to the basketball court. <\/p>\n

\n\tThe streaming<\/a> giant is introducing a number of new streaming features, including onscreen updates of betting odds during the course of a game, as it gets set to begin its long-term NBA<\/a> rights deal. The Prime NBA schedule begins October 24 and will feature 67 games in all. The platform will also be a conduit for games via add-on subscriptions like NBA League Pass and FanDuel regional sports networks.<\/p>\n

\n\tAlong with the personalized bet tracking and Odds View, which technically operate through viewers\u2019 FanDuel accounts and not the Prime Video<\/a> platform, the new features include a fully customizable Multiview. It lets subscribers to Prime Video and League Pass watch a combination of games of their choice on a single screen. Features first rolled out with Thursday Night Football, including Key Moments and Rapid Recap, will also be part of NBA presentations. <\/p>\n

\n\tUnlike the weekly NFL showcase, there is not yet a dedicated alternative NBA stream where stat-heads can get their fix with analytics and stats. Prime Video product execs, in co-ordination with the production team, therefore sought to strike a balance between injecting some new, actionable information and creating clutter.<\/p>\n

\n\t\u201cWe still recognize that the majority of fans want to turn on the TV, sit back and just watch the game,\u201d Kevin Couch, Sr. Manager, Product, Prime Video, told Deadline in an interview. \u201cAll of a lot of the optional features and interactivity can fade to the side and customers may not want those things. But that was how we started with TNF, and we took that same mentality to NBA. But then also we were thinking about, \u2018OK, for those fans I want to go deeper and want to engage, how do we bring some of those experiences in and make it easier for them?’\u201d<\/p>\n

\n\tAlthough the experience of ramping up features for the NFL provided a foundation for the NBA effort, Couch said the product team took pains not to merely \u201clift and shift\u201d the experience from one sport to the other. <\/p>\n

\n\t\u201cThere\u2019s a lot of unique things about NBA, so we needed to build some new stuff,\u201d he said. One example of that is Multiview feature. \u201cObviously it\u2019s growing\u201d as a staple of sports viewing in general, he added. But with \u201cthe number of concurrent NBA events we have, we really felt like it was important to bring that to fans and bring it in a way that is fan-centric.\u201d <\/p>\n

\n\tHaving done \u201ca lot of studies and research,\u201d Couch went on, Prime Video\u2019s Multiview will have \u201cone game that\u2019s larger than the others\u201d within the frame, as opposed to the evenly divided grid that has come to define the feature across the industry. \u201cWe found that most fans tend to be mostly focused on one game and tracking others,\u201d he added. \u201cAnd so it\u2019s easy to put one game bigger.\u201d<\/p>\n

\n\tCompared with NFL audiences, NBA fans approach games differently given the more expansive inventory. \u201cWe see a lot of short-form viewing, like just fourth-quarter viewing or catching up via highlights and those types of things,\u201d Couch said. \u201cAnd so a lot of our features lean into that, how do we make sure to bring fans content, even if they can\u2019t watch the full game, and they\u2019re watching it a day later?\u201d<\/p>\n

\n\tThe global nature of Amazon\u2019s rights deal also informed the product approach. Fans in many time zones will by definition be watching on demand rather than live. \u201cThere\u2019s a lot of European players in the NBA right now,\u201d Couch noted, \u201cso we\u2019re looking at, how can we serve a lot of those international fans as well?\u201d Amazon has engineers based around the world, which helps them customize and localize the experiences in various countries, though the main product group is headquartered in the U.S. <\/p>\n

\n\tIn all, the first year of Prime Video\u2019s 11-year deal with the NBA will feature 67 regular-season games, including a new Black Friday doubleheader. The streamer will also carry the knockout rounds of the Emirates NBA Cup (including the semifinals and finals), and also NBA games from Berlin and London in January. Prime Video will also present exclusive coverage of every postseason SoFi NBA Play-In Tournament game, first and second-round playoff games, and Conference Finals in six of the next 11 years.<\/p>\n

\n\t\u201cSince Day 1, we\u2019ve challenged ourselves to invent features that heighten, customize and add storytelling elements for fans within the live sports experience,\u201d Jay Marine, Head of Prime Video U.S., Global Sports & Advertising, said in a statement. \u201cOur innovation teams are continuously raising the bar and exploring what is possible within our produced coverage and add-on subscriptions.\u201d
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