{"id":269281,"date":"2025-10-01T13:36:29","date_gmt":"2025-10-01T13:36:29","guid":{"rendered":"https:\/\/www.europesays.com\/us\/269281\/"},"modified":"2025-10-01T13:36:29","modified_gmt":"2025-10-01T13:36:29","slug":"andrea-iervolino-plans-the-sweet-idleness-a-film-with-ai-director","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/269281\/","title":{"rendered":"Andrea Iervolino Plans ‘The Sweet Idleness,’ A Film With AI Director"},"content":{"rendered":"

\n\tIn the week in which an AI actor has got the industry talking, Italian producer Andrea Iervolino<\/a> has unveiled what he claims is the first film helmed by a virtual director.<\/p>\n

\n\tThe producer behind Ferrari<\/a> and To The Bone announced The Sweet Idleness, which he said is overseen by FellinAI, an artificial intelligence director conceived to \u201ccelebrate the poetic and dreamlike language of great European cinema.\u201d<\/p>\n

\n\tFellinAI is housed at Andrea Iervolino Company AI, a artificial intelligence arm of The Andrea Iervolino Company, with Iervolino acting as its \u201chuman-in-the-loop,\u201d a supervisor and producer who guides and monitors the technology.<\/p>\n

\n\tThe Sweet Idleness imagines a future world in which only 1% of humanity still works, transforming labor into a symbolic ritual, while the rest of the population lives in the freedom and leisure provided by machines. The logline states that the \u201clast workers\u201d become the \u201cfinal masks of a humanity that resists the insolence of labor.\u201d <\/p>\n

\n\tThe Sweet Idleness\u2018 cast is provided by Iervolino\u2019s Actor+, an in-house Iervolino agency that works with real actors to create a digital likeness that can be used by FellinAI. Watch a teaser trailer here.<\/a> No release date was given for the feature.<\/p>\n

\n\tIervolino touted his project as a \u201cnew chapter in the history of cinema,\u201d but said it was not designed to \u201creplace traditional cinema,\u201d to which he said he remained committed. Iervolino said his aim was to \u201cunite human sensitivity with the creative power of artificial intelligence in order to tell stories that no one has ever imagined before.\u201d<\/p>\n

\n\tThe AI director comes amid a spirited debate about Tilly Norwood, an AI actress being circled for representation by talent agents. Deadline first broke the news about the interest in Norwood<\/a>, who was created by actor and technologist Eline Van der Velden. The development sparked a backlash from the acting community, with the likes of Emily Blunt and SAG-AFTRA voicing concern<\/a>.<\/p>\n

\n\t\u201cSAG-AFTRA believes creativity is, and should remain, human-centered. The union is opposed to the replacement of human performers by synthetics,\u201d the guild said in a statement.<\/p>\n

\n\t\u201cTo be clear, \u2018Tilly Norwood\u2019 is not an actor, it\u2019s a character generated by a computer program that was trained on the work of countless professional performers \u2013 without permission or compensation. It has no life experience to draw from, no emotion and, from what we\u2019ve seen, audiences aren\u2019t interested in watching computer-generated content untethered from the human experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"In the week in which an AI actor has got the industry talking, Italian producer Andrea Iervolino has…\n","protected":false},"author":3,"featured_media":269282,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[691,140138,738,20320,158,67,132,68],"class_list":{"0":"post-269281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-andrea-iervolino","10":"tag-artificial-intelligence","11":"tag-ferrari","12":"tag-technology","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115299181047758677","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/269281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=269281"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/269281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/269282"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=269281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=269281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=269281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}