{"id":27149,"date":"2025-06-30T12:54:13","date_gmt":"2025-06-30T12:54:13","guid":{"rendered":"https:\/\/www.europesays.com\/us\/27149\/"},"modified":"2025-06-30T12:54:13","modified_gmt":"2025-06-30T12:54:13","slug":"rob-manfred-has-a-plan-tell-players-theyve-lost-billions-and-build-their-trust-in-him","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/27149\/","title":{"rendered":"Rob Manfred has a plan: Tell players they\u2019ve lost billions, and build their trust in him"},"content":{"rendered":"<p>When the lockout ended three years ago, Major League Baseball commissioner Rob Manfred came to believe that union head Tony Clark had grown out of step with his members. In turn, Manfred devised what he called \u201ca pretty disciplined plan\u201d to deliver his own messages to players over the last three years in annual meetings.<\/p>\n<p>The first year, Manfred was positive about the game\u2019s collective bargaining agreement. The next season, he said his tune changed a little. Then \u201cthis year, it\u2019s really pretty pointed.\u201d<\/p>\n<p>He rails against the lack of a deadline in free agency. He tells players their salaries should be growing faster. In fact, he says, they could be $2 billion-plus richer had they decided to equally split the game\u2019s revenues with owners some 20-plus years ago. He suggests, however, MLB Players Association leadership doesn\u2019t want to deliver change.<\/p>\n<p>\u201cThere seems to be kind of a mismatch between what we see at the union leadership level and what the players are thinking,\u201d Manfred said.<\/p>\n<p>\u201cThe strategy is to get directly to the players,\u201d Manfred continued. \u201cI don\u2019t think the leadership of this union is anxious to lead the way to change. So we need to energize the workforce in order to get them familiar with or supportive of the idea that maybe change in the system could be good for everybody.\u201d<\/p>\n<p>Manfred explained this strategy during an investor event held by the Atlanta Braves. There, the commissioner both criticized the union and detailed his approach to labor in ways he had not publicly in years.<\/p>\n<p>In a statement to The Athletic, Clark called Manfred\u2019s effort a \u201csales pitch\u201d that\u2019s \u201cfull of misleading or downright false statements,\u201d and suggested the commissioner was simply trying to drive a wedge between players.<\/p>\n<p>\u201cAt a time of resurgent attendance, record revenues, and increasing franchise values, MLB should be focused on further promoting our sport,\u201d Clark\u2019s statement began. \u201cInstead, their stated plan is once again to try to divide players from each other and their union in service of a system that would add to the owners\u2019 profits and franchise values, while prohibiting clubs from fully competing to put the best product on the field for the fans and limiting player compensation, guarantees and flexibility.\u201d<\/p>\n<p>Sports Business Journal <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/06\/18\/manfred-national-media-rights-deal-key-to-increasing-franchise-values\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">previously reported on Manfred\u2019s comments<\/a>.<\/p>\n<p>The end of MLB\u2019s CBA is nearing in December 2026, leaving one more regular season before another lockout could well arrive. Negotiations are likely to start no later than next summer, and both sides are laying the groundwork.<\/p>\n<p>Touting the importance of improving MLB franchise values, Manfred wants to overhaul MLB\u2019s media rights and revenue-sharing systems. He also continually hints that he could push for a salary cap as part of those changes.<\/p>\n<p>The revenue-split system Manfred described is typical in other major North American sports leagues, where it is also part and parcel to a cap. But a firm limit on player spending has always been anathema to the MLB Players Association.<\/p>\n<p>Manfred has remained noncommittal when asked what he plans to propose. But no matter the specific approach, player buy-in will make any change Manfred pursues easier, and he\u2019s been lobbying for it.<\/p>\n<p>Manfred has met with virtually every team annually for three seasons now, an effort that he said originated after the way the last lockout ended in March 2022. Back then, the union\u2019s eight-player executive subcommittee \u2014 a group that works closely with union officials like Clark \u2014 voted against accepting the current labor deal, which MLB proposed. But almost all of the other 30 player voters, one representative from each team, held a different opinion. The final vote was 26-12 to accept the deal, ending the lockout.<\/p>\n<p>That result is what Manfred said led him to believe there\u2019s a disconnect between union and player thinking.<\/p>\n<p>In the player meetings, Manfred said he starts players with a rhetorical question: \u201cWhat does the current system do for players?\u201d<\/p>\n<p>\u201cOver the last 20 years, the slowest growing salaries among the four major professional sports: baseball,\u201d Manfred says. \u201cAnd when I make that point, what I usually say to the players: \u2018To me, that that\u2019s a failure on our part.\u2019\u201d<\/p>\n<p>The arguments that follow then all seem like a nudge toward a cap. One point, he acknowledged, can fall on deaf ears when presented to players with big salaries.<\/p>\n<p>\u201cTen percent of our players earn 72 percent of the money,\u201d the commissioner says for his second point. \u201cI usually try to avoid the high-earning guy at this point and find a younger player and say, \u2018Look, if you\u2019re one of the 10 percent, it\u2019s a great deal. But if you\u2019re the other 90, it ain\u2019t so good.\u2019\u201d<\/p>\n<p>It wasn\u2019t immediately clear how MLB calculated those figures.<\/p>\n<p>Manfred\u2019s third point goes after the lack of a signing deadline during free agency, another feature of other major sports.<\/p>\n<p>\u201cThey have free agency, it\u2019s about a month, there\u2019s lots of bidders, it\u2019s a great marketing opportunity for the sport, players have their choice of where to go, all positive,\u201d Manfred says. \u201cOur free agency is like the Bataan Death March. It starts the day after the World Series. And in February, really, really good players are still wandering around the landscape.\u201d<\/p>\n<p>In baseball, players and agents have long feared a signing deadline would be used to effectively lowball players. Most other sports have deadlines. But in cap systems, determining which player receives what salary amount is a little more akin to a game of musical chairs. The overall split of revenue is predetermined.<\/p>\n<p>The last point Manfred makes is the one that suggests players have hurt themselves over time.<\/p>\n<p>\u201cMy first deal where I was the chief negotiator in 2002, we were spending 63 percent of our revenue on players,\u201d Manfred said. \u201cToday, we spend about 47 percent on players.<\/p>\n<p>\u201cI said, \u2018So what does that mean?\u2019 I said, \u2018The math means you are getting \u2014 you, the players \u2014 are getting a smaller and smaller percentage of each dollar.\u2019 And in fact, if we had made the deal 10 years ago to share (revenue) 50-50, you would have made two and a half billion dollars more than you made.\u201d<\/p>\n<p>Clark questioned MLB\u2019s figures generally.<\/p>\n<p>\u201cMLB\u2019s sales pitch, full of misleading or downright false statements, is coupled with their already announced intention to shut down the sport unless they get their way,\u201d Clark\u2019s statement concluded. \u201cPlayers\u2019 goal remains to continue to protect and improve the health of the sport, advance and protect the rights of players at all levels, and make the game as competitive as possible for the good of the game and the people who love it.\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3943417 size-full\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/06\/GettyImages-1437374778-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\"  \/><\/p>\n<p>      Union head Tony Clark does not agree with Manfred\u2019s figures, nor his message. (Sean M. Haffey \/ Getty Images)<\/p>\n<p>Manfred has not definitively said the owners will initiate another lockout at the end of the CBA. But officials across the industry universally expect one, and Manfred has made public comments that strongly suggest another is coming. The commissioner has made multiple references to offseason lockouts as \u201cthe norm\u201d in professional sports.<\/p>\n<p>Until the investor call, Manfred had typically been more publicly reserved on labor since the last lockout. The June event put him in front of a different audience than a typical press conference, however. But Manfred was also aware the event could be viewed by the general public.<\/p>\n<p>The moment might have been opportunistic for Manfred given recent news around the union. Federal investigators have been looking into Clark, as well as officials at other sports unions, in <a href=\"https:\/\/www.nytimes.com\/athletic\/6442699\/2025\/06\/22\/nflpa-mlbpa-investigation-one-team-partners-equity-controversy\/\" target=\"_blank\" rel=\"noopener nofollow\">a probe related to a licensing company<\/a> co-owned by the MLBPA.<\/p>\n<p>Manfred also shed light on another labor-related subject he\u2019s generally avoided in other settings. After the last lockout, the league formed an \u201ceconomic reform committee.\u201d<\/p>\n<p>\u201cWe\u2019ve had sort of a purposely mysterious process that we\u2019ve referred to as the committee on economic reform,\u201d Manfred said. \u201cAnd purposely mysterious in the sense that not everybody needs to know exactly what you\u2019re doing all the time, despite the press interest.<\/p>\n<p>\u201cReally the focus of that committee from day one was franchise values. Where are we? Why are we where we are, and what can we do to fix our situation?\u201d<\/p>\n<p>Braves chairman Terry McGuirk said at the investor event that MLB teams typically are valued at four to nine times their expected revenues. He directly compared that to NBA teams, which he said draw valuations at multiples of 10 to 15.<\/p>\n<p>\u201cThere\u2019s nine (MLB) teams that are at a five multiple or less,\u201d McGuirk said. \u201cRob can fix that.\u201d<\/p>\n<p>Centralizing revenue, which would go hand in hand with more national media deals, would boost those values because it makes income more predictable.<\/p>\n<p>\u201cIf you can grow your central revenue and level out your revenue disparity, it then gives you the flexibility to either dramatically reduce or get out of this revenue sharing business altogether,\u201d Manfred said.<\/p>\n<p>Most changes to revenue sharing have to be bargained with MLBPA, however. The union has historically worried that if teams receive too much central revenue, they\u2019re disincentivized from investing in their product and players.<\/p>\n<p>Centralized revenue also divides the owners themselves, because large-market teams make more money than those in small markets.<\/p>\n<p>\u201cPeople often say that when you make a (labor) deal bigger, it\u2019s harder to get it done,\u201d Manfred said. \u201cThis is one of those areas where a bigger deal, in terms of media, labor, revenue sharing, actually gives you trade-offs to accomplish things.<\/p>\n<p>\u201cPeople say, \u2018Why are the big markets going to do X?\u2019 The big markets are going to do X because they\u2019re getting Y over here. \u2026 It is complicated, but I do think it creates a real opportunity for reform. And look, if we get to a multiple that is more in line with how we see the strength of the business, you\u2019re unlocking a tremendous increase in franchise sales.\u201d<\/p>\n<p style=\"text-align: right;\">(Photo of Rob Manfred: Stacy Revere \/ Getty Images)<\/p>\n","protected":false},"excerpt":{"rendered":"When the lockout ended three years ago, Major League Baseball commissioner Rob Manfred came to believe that union&hellip;\n","protected":false},"author":3,"featured_media":27150,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[1266,62,222,67,132,68],"class_list":{"0":"post-27149","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mlb","8":"tag-mlb","9":"tag-sports","10":"tag-sports-business","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114772421415749506","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/27149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=27149"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/27149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/27150"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=27149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=27149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=27149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}