Led by Liam Coen, Jacksonville Jaguars show they won’t back down to anybody vs. 49ers, Ryan O’Halloran<\/a><\/p>\n\u201cI was looking for roughly half of the races and there are 36 and the deal worked out that way,\u201d he said. \u201cIt\u2019s probably a little too many to keep track of and execute. It was a good year to experiment and we\u2019ll try and tighten it up next year.\u201d<\/p>\n
Frisch said BSF\/Sea Best intend sponsor \u201cprobably fewer,\u201d races in 2026 so they can greater utilize connection opportunities with customers, such as an on-site food truck to provide Sea Best samples.<\/p>\n
Frisch knew where I was going when I asked about the financial commitment. How does he determine a return-on-investment?<\/p>\n
\u201cIt\u2019s a hard thing to measure,\u201d he said. \u201cTy has had a lot of brand impressions and that\u2019s been great for our company and our employees. You have to start somewhere and there is a lot of business at the track. There is a consuming branding component, but also business-to-business.\u201d<\/p>\n
To that end, Frisch works with Kaulig Racing to map out track preferences. Sea Best is concentrated in the southeast and east coast so that makes those races more attractive. This year, 11 of the 20 races Sea Best has its logos on the car are in those two areas of the country.<\/p>\n
Frisch\u2019s first involvement with sports was the Jacksonville Armada soccer team in 2015 when his Sunshine Soccer Group was awarded the expansion team and owned it until 2017.<\/p>\n
Any correlation to NASCAR?<\/p>\n
\u201cI can certainly appreciate how tough it is on the business side of making things work and how important sponsorship is,\u201d Frisch said. \u201cI like to be a part of an underdog and what\u2019s what I felt we were in the soccer world. (Kaulig Racing) is a great team with big aspirations.\u201d<\/p>\n
\u2019Surreal\u2019 to watch races<\/p>\n
What makes a successful race for the No. 10 team in general and BSF\/Sea Best in particular?<\/p>\n
\u201cAnytime there is good TV time,\u201d Frisch said hours before Dillon had his car leading for nine laps at Daytona before finishing 22nd. \u201cTy has gotten a lot of that for sure. If he\u2019s in the top half of the field, that\u2019s very good.”<\/p>\n
Frisch said he spends the race between watching from the No. 10\u2019s pit box and strolling along pit road.<\/p>\n
\u201cJust networking: Who can I meet?\u201d he said.<\/p>\n
The day before the Daytona race, Frisch welcomed Dillon to the BSF headquarters for a meet-and-greet with company employees. Frisch moderated a question-and-answer session and Dillon took selfies with anybody interested.<\/p>\n
\u201cIt\u2019s so special,\u201d Dillon said. \u201cYou see all of the faces behind the heartbeat of a race team. I\u2019ll look at the Sea Best car and see all of these (employees) behind it.\u201d<\/p>\n
Said Frisch: \u201cTo have Ty meet our entire team and have them see the person behind the race car who drives our Sea Best car around the track, it lets them be a part of this. Ty resembles our company: Tenacious, gritty, going out and fighting hard every single weekend.\u201d<\/p>\n
The best part for Frisch, who hosted about 50 people at the Daytona race, is seeing another person get the NASCAR bug.<\/p>\n
\u201cIt\u2019s still surreal,\u201d he said. \u201cThere are people who see it for the first time and when they mention that to me, it\u2019s like I\u2019m reliving (my first race) all over again. It\u2019s amazing how far our company has come at BSF and our Sea Best brand has come to be able to do this. I never thought in a million years I would see our company on a NASCAR Cup Series car.\u201d<\/p>\n
Reach ohalloran at rohalloran@gannett.com<\/p>\n","protected":false},"excerpt":{"rendered":"NASCAR playoffs format change? Next driver eliminations? Podcast The guys discuss Chase Elliott’s Kansas win, Denny Hamlin and…\n","protected":false},"author":3,"featured_media":271494,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5136],"tags":[691,5229,5673,5218,6154,140928,12440,64830,2488,3188,723,2487,1801,7310,1406,50,450,1457,18281,1451,6180,9652,62,1458,645,2490,646,67,586,132,5230,68,2969,2536],"class_list":{"0":"post-271493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jacksonville","8":"tag-ai","9":"tag-america","10":"tag-auto","11":"tag-auto-racing","12":"tag-custom","13":"tag-custom-u0026-performance-vehicles","14":"tag-daytona","15":"tag-daytona-international-speedway","16":"tag-enabled","17":"tag-fl","18":"tag-florida","19":"tag-highlights","20":"tag-international","21":"tag-jacksonville","22":"tag-nascar","23":"tag-news","24":"tag-overall","25":"tag-overall-positive","26":"tag-performance","27":"tag-positive","28":"tag-racing","29":"tag-speedway","30":"tag-sports","31":"tag-sports-news","32":"tag-story","33":"tag-story-highlights-ai-enabled","34":"tag-u0026","35":"tag-united-states","36":"tag-united-states-of-america","37":"tag-unitedstates","38":"tag-unitedstatesofamerica","39":"tag-us","40":"tag-usa","41":"tag-vehicles"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115303801690195637","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/271493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=271493"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/271493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/271494"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=271493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=271493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=271493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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