{"id":272326,"date":"2025-10-02T16:42:15","date_gmt":"2025-10-02T16:42:15","guid":{"rendered":"https:\/\/www.europesays.com\/us\/272326\/"},"modified":"2025-10-02T16:42:15","modified_gmt":"2025-10-02T16:42:15","slug":"disney-replaces-star-with-hulu-globally-to-add-more-hulu-integration-features","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/272326\/","title":{"rendered":"Disney+ Replaces Star with Hulu Globally, to Add More Hulu Integration Features"},"content":{"rendered":"

\n\tDisney<\/a> is in the process of winding down Hulu\u2019s standalone app and service<\/a> as it fully integrates Hulu<\/a> into Disney+. But at the same time, the Mouse House is doubling down on the Hulu brand \u2014 including taking it global.<\/p>\n

\n\tAs of Oct. 8, Hulu will become the global general entertainment brand on Disney+ in non-U.S. markets, replacing the Star tile. With the change, and in preparation for what Disney is promising will be a \u201cfully integrated unified app experience\u201d<\/a> in 2026, Disney+ customers \u201cwill begin to see further integrations of Hulu across the Disney+ app as part of an ongoing and iterative slate of product updates on the homepage and beyond,\u201d the company announced Thursday.<\/p>\n

\n\tSwapping out Star with Hulu will help increase awareness outside the U.S. that Disney+ has a large catalog of content that appeals to adults, according to Disney \u2014 and it also means that the company\u2019s investment in marketing and social media promotion for Hulu will now be applied worldwide.<\/p>\n

\n\tAccording to Disney, the Star-to-Hulu rebranding isn\u2019t just about a brand-tile switchover: The company says it is also making it even easier to discover Hulu content and more on Disney+.<\/p>\n

\n\tDisney+ over the next few weeks will introduce \u201ca more visual home screen,\u201d as well as more intuitive navigation and more personalized recommendations. \u201cThese enhancements are just the beginning, with additional updates planned in the lead-up to the launch of a unified app experience next year,\u201d Disney said.<\/p>\n

\n\tThe changes come after Disney completed the\u00a0full acquisition of Hulu in a deal with Comcast<\/a>\u00a0this June. In 2026,\u00a0Disney\u00a0expects to\u00a0fully merge Hulu into Disney+<\/a>. According to Disney, in the U.S. you will still be able to purchase Disney+ and Hulu as standalone plans. At this point, Disney has not set a sunset date for the Hulu app.<\/p>\n

\n\tHere\u2019s a rundown of new features coming to Disney+ on TV devices:<\/p>\n