{"id":272937,"date":"2025-10-02T22:11:10","date_gmt":"2025-10-02T22:11:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/272937\/"},"modified":"2025-10-02T22:11:10","modified_gmt":"2025-10-02T22:11:10","slug":"uwm-pays-115m-for-10-year-naming-rights-to-phoenix-arena","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/272937\/","title":{"rendered":"UWM pays $115M for 10-year naming rights to Phoenix Arena"},"content":{"rendered":"<p>\u201cIt\u2019s a massive investment in the broker community,\u201d said Mat Ishbia, president and CEO of <a href=\"https:\/\/www.housingwire.com\/articles\/uwm-cuts-costs-for-refinance-borrowers-with-update-to-title-fees\/\" rel=\"nofollow noopener\" target=\"_blank\">UWM<\/a>, in an interview. \u201cInstead of putting UWM\u2019s name out there, we put Mortgage Matchup because we know that if we can educate more consumers on working with brokers, that helps UWM but also helps consumers.\u201d<\/p>\n<p>More initiatives to come<\/p>\n<p>Ishbia noted that additional initiatives may be introduced at the arena, including the possibility for attendees to meet loan officers in an on-site booth, alongside activations across social media and other channels. Details for broker participation are still being finalized.<\/p>\n<p>The arena, home to the Suns and Mercury, hosts more than 100 sporting and entertainment events annually, catering to a wide range of audiences. Opened in 1992 and renovated in 2021, it has a capacity of 18,000 and welcomes over 2 million guests each year.<\/p>\n<p>Arizona is one of the strongest markets for mortgage brokers, Ishbia said. He expects tens of millions of impressions annually from people seeing the arena\u2019s name.\u00a0<\/p>\n<p>Ishbia added, \u201cWe\u2019re expecting a 50% to 70% increase \u2014 or more \u2014 in traffic to our website because of these naming rights, which means 50% to 70% more potential leads for brokers.\u201d Mortgage Matchup already drives about 10 million visits a year.<\/p>\n<p>In addition, Mortgage Matchup has been the official mortgage partner of the NBA and WNBA since May 2024 and will now serve as the official mortgage partner of the Phoenix Suns, Phoenix Mercury and Valley Suns.<\/p>\n<p>The Suns and Mercury were <a href=\"https:\/\/www.housingwire.com\/articles\/ishbia-gets-nba-board-of-governors-blessing-to-buy-the-phoenix-suns\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sold<\/a> to Ishbia in 2023 by Robert Sarver, under a valuation of <a href=\"https:\/\/www.housingwire.com\/articles\/uwms-mat-ishbia-is-reportedly-purchasing-the-phoenix-suns\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$4 billion<\/a>, marking the first ownership change for the teams in nearly two decades.<\/p>\n<p>Since acquiring the teams, Ishbia has made games more accessible by offering over-the-air broadcasts for free and introducing a $2 value menu at events. Ishbia was recently involved in a <a href=\"https:\/\/www.housingwire.com\/articles\/minority-owners-sue-phoenix-suns-mat-ishbia-uwm\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">records dispute<\/a> with minority owners.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cIt\u2019s a massive investment in the broker community,\u201d said Mat Ishbia, president and CEO of UWM, in an&hellip;\n","protected":false},"author":3,"featured_media":272938,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5131],"tags":[5229,5643,1587,17684,3221,7736,1589,67,586,141474,132,5230,68,2969],"class_list":{"0":"post-272937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-phoenix","8":"tag-america","9":"tag-arizona","10":"tag-az","11":"tag-hwmember","12":"tag-marketing","13":"tag-mat-ishbia","14":"tag-phoenix","15":"tag-united-states","16":"tag-united-states-of-america","17":"tag-united-wholesale-mortgage","18":"tag-unitedstates","19":"tag-unitedstatesofamerica","20":"tag-us","21":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115306868664193988","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/272937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=272937"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/272937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/272938"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=272937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=272937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=272937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}