{"id":272954,"date":"2025-10-02T22:20:18","date_gmt":"2025-10-02T22:20:18","guid":{"rendered":"https:\/\/www.europesays.com\/us\/272954\/"},"modified":"2025-10-02T22:20:18","modified_gmt":"2025-10-02T22:20:18","slug":"spotlighting-a-hispanic-business-owner-in-nyc","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/272954\/","title":{"rendered":"Spotlighting a Hispanic business owner in NYC"},"content":{"rendered":"<p>Kristina Bassingthwaite says she\u2019s juggling a lot.<\/p>\n<p>The 40-year-old is a successful business owner and mom of three young children.<\/p>\n<p><b>What You Need To Know<\/b><\/p>\n<ul>\n<li>Kristina Bassingthwaite says she\u2019s juggling a lot. The 40-year-old is a successful business owner and mom of three young children<\/li>\n<p><\/p>\n<li>She\u2019s the founder and director of New York City Hearing Associates, which helps patients diagnose, treat and preserve their hearing<\/li>\n<p><\/p>\n<li>According to the Brookings Institution, Latino or Hispanic run businesses like Bassingthwaite\u2019s have grown at an average annual rate of 7.7%, surpassing the 0.46% growth rate for all employer businesses<\/li>\n<\/ul>\n<p>She\u2019s the founder and director of New York City Hearing Associates, which helps patients diagnose, treat and preserve their hearing.<\/p>\n<p>\u201cI am a born and raised Puerto Rican New Yorker. I\u2019m from Harlem. I was raised by a single mom. I grew up in Grant projects with my mother and sister,\u201d the proud Latina said.<\/p>\n<p>Bassingthwaite and her partners started their business in that same public housing apartment in 2012 when she was 27 years old.<\/p>\n<p>\u201cWe had no office. And so, my two partners would come into the city every day, and the three of us would sit in our living room at [the] New York City Housing Authority while we were building New York City Hearing Associates. So we always joke and say that NYCHA started in NYCHA,\u201d she said.<\/p>\n<p>With no investors or family supporting them, the three women figured it out for themselves.<\/p>\n<p>\u201cWe personally invested all our life savings, and we knew we had to make this work or we were not going to make it,\u201d Bassingthwaite said.<\/p>\n<p>Now, they have five locations throughout Manhattan and one in Garden City.<\/p>\n<p>\u201cThe biggest challenge was, you know, finding patients, growing, scaling, managing employees and really doing it from scratch with no handbook,\u201d she said.<\/p>\n<p>According to the Brookings Institution, Latino or Hispanic-un businesses, like Bassingthwaite\u2019s, have grown at an average annual rate of 7.7%, surpassing the 0.46% growth rate for all employer businesses.<\/p>\n<p>\u201cI knew very early on that no one was going to give me what I felt I deserved and nothing was gonna get handed to me if I didn\u2019t work for it. And so, you know, I think that\u2019s a huge part of the Latino mindset and the immigrant mindset,\u201d she said.<\/p>\n<p>It\u2019s that mindset that she says helps her provide care and connection.<\/p>\n<p>\u201cI think especially for Latinos, when they come into a doctor\u2019s office, and when you either grab the phone or you come out and speak Spanish to them, they feel more at ease. And so, I have such pride in my background and in care, my upbringing that if I can bring my culture to my workplace and make someone feel more comfortable when they\u2019re getting hearing care, then I&#8217;ve done my job,\u201d Bassingthwaite said.<\/p>\n","protected":false},"excerpt":{"rendered":"Kristina Bassingthwaite says she\u2019s juggling a lot. The 40-year-old is a successful business owner and mom of three&hellip;\n","protected":false},"author":3,"featured_media":272955,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,21399,7448,141488,9829,405,403,50,5226,5225,5228,5227,55432,52,67,586,132,5230,68,2969,5284],"class_list":{"0":"post-272954","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-app-human-interest","10":"tag-app-top-stories","11":"tag-hispanic-heritage-month-2025","12":"tag-human-interest","13":"tag-new-york","14":"tag-new-york-city","15":"tag-news","16":"tag-newyork","17":"tag-newyorkcity","18":"tag-ny","19":"tag-nyc","20":"tag-olivia-leach","21":"tag-top-stories","22":"tag-united-states","23":"tag-united-states-of-america","24":"tag-unitedstates","25":"tag-unitedstatesofamerica","26":"tag-us","27":"tag-usa","28":"tag-vod"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115306903925432966","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/272954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=272954"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/272954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/272955"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=272954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=272954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=272954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}