![\"Phoenix](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/10\/4FC3F1F70F8E05AD4B6A84A0661B02B8-0-1759535140064.png\")
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PHOENIX<\/strong> – Taylor Swift\u2019s 12th album, “The Life of a Showgirl,”<\/strong><\/a> is taking over the Valley, with local businesses celebrating the pop star\u2019s new release.<\/p>\n The 12-track album, released at midnight Oct. 3, has already shattered Spotify records and is becoming a pop culture fixture in Phoenix-area shops.<\/p>\n What they’re saying:<\/p>\n “It\u2019s so fun to see everyone celebrating. It\u2019s almost like a holiday,” said Danielle O\u2019Day, owner of Sweet Dee’s Bakeshop in Scottsdale<\/strong><\/a>. “You go everywhere during Christmastime and it\u2019s red and green, but everything is orange and teal.”<\/p>\n At Sweet Dee’s, decadent treats covered in orange glitter are displayed behind the glass. The shop\u2019s normally romantic vibe was replaced Friday by a showgirl theme.<\/p>\n “You\u2019re going to see every fun treat you could possibly think of\u2014from chocolate vinyls to cookies, fun drinks, lots of glitter,” O\u2019Day said.<\/p>\n Loyal fans, known as Swifties, arrived in full swing to enjoy the album-themed goodies. One fan, Casey, admired her purchase.<\/p>\n “I got this cookie\u2014and it\u2019s so stunning, I don\u2019t even want to eat it,” Casey said.<\/p>\n \u2018I took the day off work\u2019 <\/p>\n At Zia Records<\/strong><\/a>, shelves are stocked with the pop superstar\u2019s newest release.<\/p>\n “Taylor Swift is out\u2014new release, new album!” said Assistant Manager Austin Reinholz, noting that sales are soaring.<\/p>\n Meanwhile, fans canceled other plans to attend a big-screen release party at local theaters.<\/p>\n “It was super fun! I took the day off work, and it was just really, really fun,” said fan Bailey Nesch.<\/p>\n “There\u2019s so much going on that\u2019s not fun, and if we can just have a minute … and that was 89 minutes, so that\u2019s really nice,” Nesch added.<\/p>\n Several other local businesses are hosting Swift-themed events or offering showgirl-themed items on their menu throughout the rest of the weekend.<\/p>\n Entertainment<\/a>Small Business<\/a>News<\/a>Phoenix<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"PHOENIX – Taylor Swift\u2019s 12th album, “The Life of a Showgirl,” is taking over the Valley, with local…\n","protected":false},"author":3,"featured_media":275888,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5131],"tags":[5229,5643,1587,64,171,1588,50,1589,9207,67,586,132,5230,68,2969],"class_list":{"0":"post-275887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-phoenix","8":"tag-america","9":"tag-arizona","10":"tag-az","11":"tag-business","12":"tag-entertainment","13":"tag-maricopa-county","14":"tag-news","15":"tag-phoenix","16":"tag-small-business","17":"tag-united-states","18":"tag-united-states-of-america","19":"tag-unitedstates","20":"tag-unitedstatesofamerica","21":"tag-us","22":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115313152051175018","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/275887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=275887"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/275887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/275888"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=275887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=275887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=275887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}