{"id":278367,"date":"2025-10-05T00:47:14","date_gmt":"2025-10-05T00:47:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/278367\/"},"modified":"2025-10-05T00:47:14","modified_gmt":"2025-10-05T00:47:14","slug":"sam-altman-says-sora-will-add-granular-opt-in-copyright-controls","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/278367\/","title":{"rendered":"Sam Altman says Sora will add \u2018granular,\u2019 opt-in copyright controls"},"content":{"rendered":"

OpenAI may be reversing course on how it approaches copyright and intellectual property in its new video app Sora.<\/p>\n

Prior to Sora\u2019s launch<\/a> this week, The Wall Street Journal reported<\/a> that OpenAI had been telling Hollywood studios and agencies that they needed to explicitly opt out if they didn\u2019t want their IP to be included in Sora-generated videos.<\/p>\n

Despite being invite-only, the app quickly climbed to the top of the App Store charts<\/a>. Sora\u2019s most distinctive feature may be its \u201ccameos,\u201d where users can upload their biometric data to see their digital likeness featured in AI-generated videos.<\/p>\n

At the same time, users also seem to delight in flouting copyright laws by creating videos with popular, studio-owned characters. In some cases, those characters might even criticize the company\u2019s approach to copyright, for example in videos where Pikachu and SpongeBob interact with deepfakes of OpenAI CEO Sam Altman<\/a>.<\/p>\n

In a blog post published Friday<\/a>, Altman said the company is already planning two changes to Sora, first by giving copyright holders \u201cmore granular control over generation of characters, similar to the opt-in model for likeness but with additional controls.\u201d<\/p>\n

The key word here appears to be \u201copt-in,\u201d suggesting that OpenAI will stop users from creating videos with copyrighted characters unless studios and others rightsholders have actually given Sora permission to do so.<\/p>\n

\u201cWe are hearing from a lot of rightsholders who are very excited for this new kind of \u2018interactive fan fiction\u2019 and think this new kind of engagement will accrue a lot of value to them, but want the ability to specify how their characters can be used (including not at all),\u201d Altman said.<\/p>\n

Techcrunch event<\/p>\n

\n\t\t\t\t\t\t\t\t\tSan Francisco
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025\n\t\t\t\t\t\t\t<\/p>\n

Even with this new approach, Altman acknowledged there are likely to be \u201csome edge cases of generations that get through that shouldn\u2019t.\u201d<\/p>\n

The second change he mentioned is some unspecified form of video monetization. The company previously said its only plan for monetization<\/a> was to charge users to create extra videos during periods of high demand, and Altman\u2019s blog post seems to elaborate on that idea by acknowledging \u201cwe are going to have to somehow make money for video generation.\u201d He also suggesting the revenue could be shared with rightsholders.<\/p>\n

\u201cOur hope is that the new kind of engagement is even more valuable than the revenue share, but of course we \u2026 want both to be valuable.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"OpenAI may be reversing course on how it approaches copyright and intellectual property in its new video app…\n","protected":false},"author":3,"featured_media":275186,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,305,923,142367,67,132,68],"class_list":{"0":"post-278367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-openai","10":"tag-sam-altman","11":"tag-sora","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115318806488696387","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/278367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=278367"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/278367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/275186"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=278367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=278367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=278367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}