{"id":281670,"date":"2025-10-06T12:20:11","date_gmt":"2025-10-06T12:20:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/281670\/"},"modified":"2025-10-06T12:20:11","modified_gmt":"2025-10-06T12:20:11","slug":"cerave-teams-with-nba-as-official-skin-care-and-hair-care-sponsor","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/281670\/","title":{"rendered":"CeraVe Teams With NBA as Official Skin Care and Hair Care Sponsor"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/wwd.com\/pop-culture\/celebrity-news\/cerave-hair-line-saturday-night-live-1236927659\/\" target=\"_blank\" rel=\"noopener\">CeraVe<\/a> is joining forces with the National Basketball Association.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe popular skin care brand has signed on as the official skin care and hair care partner of the NBA in a social-first partnership that will see CeraVe tap basketball players and personalities for online content, and activate at events like the Emirates NBA Cup and within the \u201cNBA 2K\u201d video game series.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cBecoming the NBA\u2019s official skin care and hair care partner allows us to tap further into the league\u2019s multigenerational and passionate fanbase, particularly among younger demographics, men and diverse communities that are key growth targets for us,\u201d said Esther Garcia, general manager of CeraVe U.S. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe multiyear partnership comes after CeraVe tapped Dallas Mavericks star Anthony Davis in February to feature in its \u201cHead of CeraVe\u201d campaign promoting its Anti-Dandruff offerings alongside Paige Bueckers and Charli D\u2019Amelio.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTo bring the NBA partnership to life, CeraVe is going big on tapping into online basketball culture, for instance teaming with the parody Twitter account @NBACentel for the popular account\u2019s first brand partnership. The league\u2019s players will also appear alongside dermatologists in CeraVe\u2019s signature \u201cedutaining\u201d content across social media.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cCeraVe shares our vision for reaching fans in innovative ways, making them a natural fit to partner with us,\u201d said Paolo Pastore, vice president of global business development at the NBA.\u00a0\u201cWe look forward to working with them to tell stories across our platforms and at major league events, reaching digital-first audiences and bringing the NBA experience closer to fans wherever they are.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"CeraVe is joining forces with the National Basketball Association. The popular skin care brand has signed on as&hellip;\n","protected":false},"author":3,"featured_media":281671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[19534,1260,6724,62,67,132,68],"class_list":{"0":"post-281670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-beauty","9":"tag-nba","10":"tag-skincare","11":"tag-sports","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115327194016525085","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/281670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=281670"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/281670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/281671"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=281670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=281670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=281670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}