{"id":283160,"date":"2025-10-07T04:07:11","date_gmt":"2025-10-07T04:07:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/283160\/"},"modified":"2025-10-07T04:07:11","modified_gmt":"2025-10-07T04:07:11","slug":"instagram-rings-awards-program-announced-by-meta-platform","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/283160\/","title":{"rendered":"Instagram Rings Awards Program Announced by Meta Platform"},"content":{"rendered":"

\n\tMovies have the Oscars, TV has the Emmys, music has the Grammys, so why can\u2019t one of the world\u2019s largest social platforms get into the awards<\/a> game?<\/p>\n

\n\tInstagram<\/a>, the Meta-owned photo and video platform, is launching Instagram Rings, a new program meant to celebrate the creativity of its more than three billion monthly active users.<\/p>\n

\n\tBut of those three billion users, only 25 will receive Rings, with the honorees getting both a physical ring designed by the acclaimed English fashion designer Grace Wales Bonner, as well as a unique digital golden ring for their Instagram profile and stories.<\/p>\n

\n\t\u201cWe felt that it was time to have an award that recognizes people who take these creative chances on our platform,\u201d says Eva Chen, the head of fashion partnerships at Instagram, who helped conceptualize the awards program. \u201cThese people are cultural catalysts, and they\u2019re sparking conversations, and by doing that, they encourage people to express themselves as well.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tThe Instagram Ring<\/p>\n

\t\t\t\t\t\t\t\t\tInstagram<\/p>\n

\n\tChen, Wales Bonner and Instagram head Adam Mosseri will be among the judges for Rings, joined by experts like director Spike Lee, rugby star Ilona Maher, makeup artist Pat McGrath, designer Marc Jacobs, actress Yara Shahidi, the artist KAWS and others.<\/p>\n

\n\tChen says that the judges worked with Instagram\u2019s own creator teams to winnow down the list from billions to millions to thousands to hundreds, before they settled on their 25 winners.<\/p>\n

\n\t\u201cInstagram is a community of three billion people, and those three billion people probably reflect a billion different interests, so the criteria was really tough,\u201d Chen says. \u201cI\u2019m saying this as a judge, seeing the huge list of nominees, and being able to cull it down just to 25, it was a challenge, and I know that, like the other judges, it was too many great people to choose from. But really, we were looking for people who take creative chances and who are always pushing the envelope and thinking about new ways to talk to their audience.\u201d<\/p>\n

\n\tThe winners will span content topics and categories, from fashion or makeup to sports and entertainment, allowing for a wide array of honorees across interest groups, reflecting the larger Instagram community.<\/p>\n

\n\t\u201cI think that one of the most magical things about Instagram is that it shows every moment of someone\u2019s journey,\u201d Chen says. \u201cFor something like this Rings program, we\u2019re rewarding and awarding these creators who have opened up their lives and opened up their art and their vision across all the different surfaces of Instagram.\u201d<\/p>\n

\n\tChen notes that when she first started at the company it was just a feed, and the platform now has Reels, its shortform video product, broadcast channels, stories, Threads and live videos.<\/p>\n

\n\t\u201cSo when we\u2019re looking at these creators, these are multifaceted creators who can tell stories in so many different ways, which is, I think, something really magical about the Instagram creator, it\u2019s someone who can talk to people in so many different ways,\u201d she says. \u201cThey\u2019re multilingual when it comes to communicating with their followers.\u201d<\/p>\n

\n\tPerhaps the most intriguing part of the Instagram Rings program is what the 25 winners will receive. They will get the physical ring in a presentation box, which Chen, Mosseri and Wales Bonner developed, but they will also get something even more unusual: customization for their Instagram profiles.<\/p>\n

\n\tIf you use Instagram you know that the ring around your stories is typically an orange-red-pink gradient (or green if it is to your close friends), but Rings winners will see their stories surrounded by a unique golden ring. They will also get the ability to customize the background color of their Instagram profile, an ability that will be unique to them, and their content will be featured in their own spotlight and feed within the app.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tThe gold ring for Instagram Ring winners.<\/p>\n

\t\t\t\t\t\t\t\t\tInstagram<\/p>\n

\n\t\u201cWe\u2019re doing something that we haven\u2019t really ever done before, which is give these winners the ability to personalize their profile page,\u201d Chen says.<\/p>\n

\n\tBut awards matter most when they last. The Academy Awards were first handed out nearly 100 years ago; the Emmys more than 75 years ago; and the Grammys handed out their first gold gramophone in 1959. Instagram is hoping that its Rings program is just the first of what will be a long run of honoring its creative community.<\/p>\n

\n\t\u201cFeedback is a gift, as we often say here at Meta, and we\u2019d love to see how it\u2019s received and how the winners enjoy the literal Instagram spotlight,\u201d Chen says. \u201cIt took a long time for this program to come together, it\u2019s the culmination of years of wanting to do something like it and being able to execute it, both product-wise and getting this panel of luminaries together to be judges.\u201d<\/p>\n

\n\t\u201cThey will have to get through this first one first, it\u2019s been a very long time in the making, but we\u2019d love to continue to recognize and celebrate the artists and voices on Instagram,\u201d she adds. \u201cIt\u2019s so important now for creators to take creative chances and to continue to hone their craft and feed themselves on this ever growing platform. So I think that the hope is for us to be able to do this for years to come, and every year, just keep on kind of upping the ante in terms of creativity and spotlights.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Movies have the Oscars, TV has the Emmys, music has the Grammys, so why can\u2019t one of the…\n","protected":false},"author":3,"featured_media":283161,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[5800,16033,171,563,345,67,132,68],"class_list":{"0":"post-283160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-awards","9":"tag-creator-economy","10":"tag-entertainment","11":"tag-instagram","12":"tag-social-media","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115330917921969445","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/283160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=283160"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/283160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/283161"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=283160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=283160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=283160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}