{"id":287059,"date":"2025-10-08T17:28:13","date_gmt":"2025-10-08T17:28:13","guid":{"rendered":"https:\/\/www.europesays.com\/us\/287059\/"},"modified":"2025-10-08T17:28:13","modified_gmt":"2025-10-08T17:28:13","slug":"dicks-launches-1st-interactive-house-of-sport-in-live-oak","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/287059\/","title":{"rendered":"Dick\u2019s launches 1st interactive House of Sport in Live Oak"},"content":{"rendered":"<p>Dick&#8217;s Sporting Goods is suiting up for a new game in Live Oak, opening a massive <a href=\"https:\/\/www.dickssportinggoods.com\/s\/marketing\/houseofsport?srsltid=AfmBOoqg_q9Ydp3scxqBiauaF4lzInGNIwHTaeQjsz7JCkDHnmQtcfcE#accordion-272cdec76a-item-3a93b631f3\" rel=\"noopener noreferrer\" target=\"_blank\">House of Sport<\/a> store at 4100 IKEA-RBFCU Pkwy on October 24. The 100,000-square-foot flagship, the first for the San Antonio area, will combine athletic gear with interactive amenities like batting practice, rock climbing, and more.<\/p>\n<p>The sporting goods company first debuted House of Sport in Victor, New York, in 2021. The new format was an effort to make in-person shopping more experiential. Instead of merchandising rows of tennis shoes and shin guards, the store is peppered with services like glove steaming and bike repair.<\/p>\n<p>Then, there are the more active attractions. A press release says the Live Oak location will include a climbing wall, multiple golf bays with TrackMan simulators, and a multi-sport cage that supports baseball, softball, lacrosse, and soccer. The features give athletes (and, presumably, casual players) an opportunity to try out new products.<\/p>\n<p class=\"shortcode-media shortcode-media-rebelmouse-image\"> <img loading=\"lazy\" decoding=\"async\" id=\"c1ab4\" data-rm-shortcode-id=\"41f663f1fe50f99c6daf73e1ebcf375b\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201820%201365'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/10\/dick-s-house-of-sport.jpg\" width=\"1820\" height=\"1365\" alt=\"Dick's House of Sport\"\/> In-store cages can be used to test soccer, baseball, and lacrosse equipment.Dick&#8217;s House of Sport\/ Facebook<\/p>\n<p>Interactive features are becoming more common in retail as brands continue to buck against giant e-tailers like Amazon and Walmart. Nike has debuted House of Innovation stores that allow shoppers to customize sneakers, while Lululemon is adding healthy snack bars and workout studios.<\/p>\n<p>House of Sport will celebrate its grand opening weekend with appearances from two famous Texas names. San Antonio Spurs point guard Stephon Castle will sign autographs on October 25 from 1-2:30 pm, while star Texas Longhorns running back Cedric &#8220;CJ&#8221; Baxter Jr. will host a meet-and-greet on October 26 during the same hours.<\/p>\n<p>The celebrations will also include giveaways like mystery gift cards to the first 100 adults in line each morning, free 30-ounce Stanley Quenchers for the first 300 guests, and DSG soccer ball giveaways for kids. Find all the details <a href=\"https:\/\/stores.dickssportinggoods.com\/tx\/san-antonio\/1602\/\" rel=\"noopener noreferrer\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Dick&#8217;s Sporting Goods is suiting up for a new game in Live Oak, opening a massive House of&hellip;\n","protected":false},"author":3,"featured_media":287060,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5133],"tags":[5229,14428,10084,6270,7202,7203,2107,62,147678,358,3187,67,586,132,5230,68,2969],"class_list":{"0":"post-287059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-antonio","8":"tag-america","9":"tag-live-oak","10":"tag-openings","11":"tag-retail","12":"tag-san-antonio","13":"tag-sanantonio","14":"tag-shopping","15":"tag-sports","16":"tag-sports-gear","17":"tag-texas","18":"tag-tx","19":"tag-united-states","20":"tag-united-states-of-america","21":"tag-unitedstates","22":"tag-unitedstatesofamerica","23":"tag-us","24":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115339729561578515","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/287059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=287059"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/287059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/287060"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=287059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=287059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=287059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}