In this conversation, Craft will guide founders through the new norms of venture capital. From shifting investor expectations to sharper scrutiny on business models, she\u2019ll explore what it takes to raise successfully in a market that no longer rewards unchecked growth or vague roadmaps.<\/p>\n
With deep startup roots and experience as both a founder and longtime operator, Craft brings a uniquely empathetic perspective to today\u2019s funding challenges. At Fidelity Private Shares<\/a>, she works directly with startups and investors on equity management, fundraising readiness, and go-to-market strategy, giving her a front-row seat to the patterns shaping private capital today.<\/p>\n She\u2019s also passionate about creating community and advocating for diverse founders. Her background in B2B SaaS, combined with experience across strategic partnerships and digital marketing, makes this session especially valuable for operators thinking about scale and sustainability.<\/p>\n Whether you\u2019re navigating your first raise or adapting your pitch for a more measured market, this session<\/strong><\/a> offers a smart, grounded look at what it takes to succeed now.<\/p>\n![\"TechCrunch](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/Kristen-Craft-SpeakerArticleImageHeader_TCAllStage.png\")
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