![\"Placeholder\"\/](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/06\/1750589843_18_placeholder.png\")
<\/p>\n
\n Bisnow\/Maddy McCarty\n <\/p>\n
\n The Hanover Co.\u2019s Brandt Bowden, DC Partners\u2019 Acho Azuike, Deiso Moss\u2019 Taylor Moss, Define Living\u2019s Henry Richardson, Harvey Cleary\u2019s Guy Cook and Forthea\u2019s Greg Cox.\n <\/p>\n
The city\u2019s lack of an established luxury condo market leaves a long runway for developers, foreign investors<\/a> and others to benefit, panelists said at the Houston Bisnow Multifamily Annual Conference on Tuesday.<\/p>\n Deiso Moss, which is developing a\u00a0Ritz-Carlton Hotel & Residences at 2120 Post Oak Blvd.<\/a>, is bullish on branded, for-sale product in Houston, founder Taylor Moss said at the Hyatt Regency Houston West event.\u00a0<\/p>\n \u201cWe are a very wealthy city, almost as wealthy as some of those other primary markets,\u201d Moss said. \u201cWe have no supply of those products and an immense, immense amount of demand. I think if you’re able to meet that demand, you’ll be very successful.\u201d\u00a0<\/p>\n The average size of the Ritz-Carlton<\/a> units will be 2,800 SF, fitting the needs of buyers coming from Tanglewood and River Oaks mansions, he said.<\/p>\n Other top-dollar condos under development in Houston include The St. Regis Residences<\/a> on Asbury Street near Buffalo Bayou,\u00a0The Ritz-Carlton Residences in The Woodlands<\/a>\u00a0and an Auberge Resorts<\/a> Collection hotel that will have 44 condo units<\/a> in The RO<\/a> mixed-use development.<\/p>\n Branded products are opening the door to more capital solutions.<\/p>\n \u201cIn the past week, we\u2019ve seen unsolicited offers of large institutions [saying], \u2018Look, we love branded,\u2019\u201d Moss said. \u201c\u2018We like to be in markets where branded isn’t super saturated, like Miami. We understand the story.\u2019\u201d\u00a0<\/p>\n DC Partners<\/a> is eyeing more luxury deals like\u00a0The Allen,<\/a> which built\u00a0luxury residences in\u00a0the area near Buffalo Bayou Park, Chief Operating Officer Acho Azuike<\/a> said.<\/p>\n Other high-end projects followed along Allen Parkway and Buffalo Bayou, including\u00a0the Hanover Co<\/a>.\u2019s two multifamily complexes in its Autry Park mixed-use development<\/a>.<\/p>\n \u201cIt brought more projects, and the more the merrier,\u201d Azuike said. \u201cIt\u2019s going to continue to attract more investment in that area and attract more EB-5<\/a> investment as well.\u201d\u00a0<\/p>\n \n Bisnow\/Maddy McCarty\n <\/p>\n \n Anchor Construction\u2019s Brandon Simpson, 3L Real Estate\u2019s Joseph Slezak, Mirador Group\u2019s Krystyn Haecker, TBG Partners\u2019 Drew Mengwasser and Radom Capital\u2019s Evan Peterson.\n <\/p>\n EB-5, an immigrant investor program that grants permanent residence for investing in a commercial enterprise in the U.S., has seen rising interest in recent months<\/a>. EB-5 capital is a rare source of\u00a0funding\u00a0available for luxury condo development while traditional capital providers hyperfocus on basis, Hanover Co. CEO Brandt Bowden said.<\/p>\n \u201cIf you’re going to go break ground on luxury, you are not focused on basis. You’re focused on delivering value,\u201d Bowden said. \u201cI just don’t think that there’s a lot of room in the capital environment today, other than maybe EB-5, to jump in and say, \u2018Let\u2019s go do something unprecedented.\u2019\u201d\u00a0<\/p>\n The Ritz-Carlton Residences, The Woodlands is\u00a0selling quickly at prices north of $1,500 per SF<\/a>, but Harvey Cleary is keeping an eye on costs as it builds it, Executive Vice President Guy Cook said. Tariffs on kitchen cabinets and bathroom vanities are expected to increase to 50% in January.<\/a><\/p>\n \u201cIn the condo world, Italian cabinets are one of the key terms that everybody wants to use,\u201d Cook said. \u201cSo we’re going to be watching that very carefully and monitoring that, as well as possibly looking at more local, domestic options for the design teams to review.\u201d\u00a0<\/p>\n<\/p>\n