{"id":289243,"date":"2025-10-09T12:40:11","date_gmt":"2025-10-09T12:40:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/289243\/"},"modified":"2025-10-09T12:40:11","modified_gmt":"2025-10-09T12:40:11","slug":"vintage-dr-pepper-mural-unearthed-during-jail-demolition-reveals-1920s-advertising-gem","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/289243\/","title":{"rendered":"Vintage Dr Pepper mural unearthed during jail demolition reveals 1920s advertising gem"},"content":{"rendered":"<p>LUFKIN, Texas &#8211; What started as a routine demolition project turned into a viral sensation. A contractor uncovered a piece of Texas history hiding in plain sight &#8211; a vintage Dr Pepper mural that&#8217;s been sealed away for decades.<\/p>\n<p>It was during a routine demolition project at a jail in Lufkin that revealed the vintage Dr Pepper mural that could be 100 years old.<\/p>\n<p>Joy Summer with the <a href=\"https:\/\/drpeppermuseum.com\/\" target=\"_blank\" title=\"https:\/\/drpeppermuseum.com\/\" class=\"themeColorForLinks\" rel=\"nofollow noopener\">Dr Pepper Museum in Waco<\/a> says the mural aligns with the company&#8217;s advertising in the 1920&#8217;s and 1930s.<\/p>\n<p>&#8220;It talked about it being good for children, and that was definitely a part of Dr Pepper&#8217;s advertising in the 1920s and 1930s. Not at all today though,\u201d explained Smith.<\/p>\n<p>Smith says in that era soft drink companies marketed their products as healthy refreshments for the whole family.<\/p>\n<p>There&#8217;s another detail on this mural, the famous &#8220;10, 2, and 4&#8221; campaign.<\/p>\n<p>&#8220;So in the 1920s, there was a study done that noticed that people&#8217;s blood sugar levels dropped at 10:30, 2:30 and 4:30, so Dr Pepper asked their advertising company to come up with a way to use this particular idea.&#8221;<\/p>\n<p>The museum has its own vintage mural on display that goes back to the 30&#8217;s and 40&#8217;s. It&#8217;s unclear how many other murals are out there.<\/p>\n","protected":false},"excerpt":{"rendered":"LUFKIN, Texas &#8211; What started as a routine demolition project turned into a viral sensation. A contractor uncovered&hellip;\n","protected":false},"author":3,"featured_media":289244,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5133],"tags":[148530,3222,5229,7083,69756,25954,13964,7202,7203,358,3187,67,586,132,5230,68,2969,55486],"class_list":{"0":"post-289243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-antonio","8":"tag-1920s","9":"tag-advertising","10":"tag-america","11":"tag-demolition","12":"tag-dr-pepper","13":"tag-lufkin","14":"tag-mural","15":"tag-san-antonio","16":"tag-sanantonio","17":"tag-texas","18":"tag-tx","19":"tag-united-states","20":"tag-united-states-of-america","21":"tag-unitedstates","22":"tag-unitedstatesofamerica","23":"tag-us","24":"tag-usa","25":"tag-vintage"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115344259495987560","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/289243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=289243"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/289243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/289244"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=289243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=289243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=289243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}