{"id":291066,"date":"2025-10-10T04:44:14","date_gmt":"2025-10-10T04:44:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/291066\/"},"modified":"2025-10-10T04:44:14","modified_gmt":"2025-10-10T04:44:14","slug":"the-philadelphia-museum-of-art-rebrands-to-philadelphia-art-museum","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/291066\/","title":{"rendered":"The Philadelphia Museum of Art Rebrands to \u2026 Philadelphia Art Museum"},"content":{"rendered":"

\n\tOn Wednesday, the Philadelphia Museum of Art<\/a> announced a major rebrand to\u2014drum roll, please\u2014the Philadelphia Art Museum<\/a>.<\/p>\n

\n\tIn a press release, the museum said the change \u201cplaces Philadelphia front and center,\u201d though, by my read, so too does the Philadelphia Museum of Art. But who am I to stand in the way of progress?<\/p>\n

\n\t\u201cThe Philadelphia Art Museum has long been the cultural heart of the city, and it\u2019s our duty to maintain that role,\u201d Sasha Suda, the museum\u2019s director and CEO, said in a statement. \u201cOur focus and vision are unabashedly Philadelphian; we\u2019re opening our doors to become more collaborative and future-focused for all.\u201d<\/p>\n

\t\tRelated Articles<\/p>\n

\t\t\t\t\t\t\"Democratic<\/p>\n

\n\tFor the rebrand, the museum worked with branding and design studio Gretel, whose client list includes some major heavy hitters: the New York Times, CBS, Major League Soccer club New York City FC, the Museum of Modern Art in New York, the Crystal Bridges Museum of American Art in Bentonville, Arkansas. For those last two art world clients, Gretel designed a visual archive <\/a>of short-form promotional content and a members-only publication<\/a>, respectively.<\/p>\n

\n\tThe PMA\u2014err, PAM\u2014did not just change its name but also its logo and larger brand identity, with custom typography, a website overhaul, and a new visual identity.<\/p>\n

\n\t\u201cThis project is the result of more than a year of research, collaboration, creative development, and iteration,\u201d Ryan Moore, executive creative director and partner at Gretel, said in a statement. \u201cOur main objective was to \u2018come down the steps\u2019 by putting the museum in dialogue with its community, which is and always has been the city itself. This new identity reflects the future of the institution: more engaging, more dynamic, and more inviting to new audiences.\u201d<\/p>\n

\n\tPAM is far from the first institution to undergo a brand overhaul in recent years. In 2016 the Metropolitan Museum of Art unveiled its current logo<\/a>, depicting the words The Met in all-caps red font. At the time, it was heavily criticized, with one critic<\/a> calling it \u201ca red double-decker bus that has stopped short, shoving the passengers into each other\u2019s backs.\u201d Still, it escaped the kind of bot-aided<\/a>\u2014and Trumpified\u2014firestorm that attended Cracker Barrel\u2019s rebranding<\/a> earlier this year. Perhaps the best one can hope for in a rebrand is the mostly quiet shrug<\/a> received by the Brooklyn Museum\u2019s sans serif rebranding last year.<\/p>\n","protected":false},"excerpt":{"rendered":"On Wednesday, the Philadelphia Museum of Art announced a major rebrand to\u2014drum roll, please\u2014the Philadelphia Art Museum. In…\n","protected":false},"author":3,"featured_media":291067,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[648,1032,1033,171,149245,149246,67,132,68],"class_list":{"0":"post-291066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-design","11":"tag-entertainment","12":"tag-philadelphia-art-museum","13":"tag-the-philadelphia-museum-of-art","14":"tag-united-states","15":"tag-unitedstates","16":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115348050029315252","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/291066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=291066"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/291066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/291067"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=291066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=291066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=291066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}