Everything\u2019s bigger in Texas, including one of college football\u2019s most storied rivalries.<\/p>\n
More than 24 hours ahead of kickoff, the Cotton Bowl is buzzing as fans in burnt orange and crimson pack Fair Park for the annual Red River Showdown between Texas and Oklahoma.<\/p>\n
The predictions are rolling in as fast as Fletcher\u2019s famous corndogs are being served.<\/p>\n
\u201c31\u201317. Something like that. It\u2019ll be close though,\u201d one fan said. <\/p>\n
\u201cYeah, Texas is going to win. I\u2019m excited,\u201d another added.<\/p>\n
Crowds show no fear, just pure excitement for the historic matchup. Longhorn fans are praying for another dominant performance, while Sooner supporters arrive confident, riding a winning streak.<\/p>\n
OU fan Kinsey Clark said the energy this season has been electric. \u201cGames back at home get really loud,\u201d Clark said. \u201cThey\u2019ve been packed every single game and people screaming loud on their feet every time.\u201d<\/p>\n
While only one team will walk away with bragging rights, the City of Dallas is already winning.<\/p>\n
According to the Dallas Sports Commission, the Red River Rivalry generates an estimated $46.9 million in economic impact, with 90% of hotels booked.<\/p>\n
\u201cIt\u2019s the largest sporting event, largest economic impact we see for a one-day event,\u201d Monica Paul with the Sports Commission said.<\/p>\n