{"id":300987,"date":"2025-10-13T22:08:09","date_gmt":"2025-10-13T22:08:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/300987\/"},"modified":"2025-10-13T22:08:09","modified_gmt":"2025-10-13T22:08:09","slug":"google-will-let-you-hide-sponsored-results-in-search","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/300987\/","title":{"rendered":"Google will let you hide sponsored results in search"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Ads in Google search results <a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-search-sponsored-results-label\/\" rel=\"nofollow noopener\" target=\"_blank\">are getting a more prominent label<\/a>, and a way to hide them if you\u2019re not interested. Handy! The thing is, you still have to look at them first.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Currently, Google labels paid results on search pages individually with a \u201csponsored\u201d tag on each one. This change groups them all into a collapsable section at the top of the page with a single, larger label that remains in view as you scroll. At the bottom of the section you\u2019ll see a button to hide sponsored results, so you\u2019ll have to scroll by them first. Tap the button to hide them and they\u2019ll remain collapsed under that sponsored heading; tapping again to show sponsored results unfurls them. Google says the update is rolling out now on both desktop and mobile.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Over the years, Google has made its paid search results look more and more like organic results, with <a href=\"https:\/\/www.theverge.com\/2020\/1\/24\/21080424\/google-search-result-ads-desktop-favicon-redesign-backtrack-controversial-experiment\" rel=\"nofollow noopener\" target=\"_blank\">plenty of backlash along the way<\/a>. The company shifted from <a href=\"https:\/\/www.theverge.com\/2022\/10\/14\/23404396\/google-mobile-search-results-ads-sponsored-site-names-favicons\" rel=\"nofollow noopener\" target=\"_blank\">labeling paid results as \u201cads\u201d to \u201csponsored\u201d<\/a> around 2020. A cynical person might think that sounds friendlier to a generation of people accustomed to influencer sponcon. The company calls this latest update an effort to \u201cmake navigation even easier,\u201d which, I guess. Wouldn\u2019t it make navigation easier if I could hide sponsored results before I\u2019ve scrolled past them? I think so! But there\u2019s no way Google would jeopardize its <a href=\"http:\/\/www.theverge.com\/news\/712638\/alphabet-google-earnings-q2-2025-ceo-sundar-pichai-ai#:~:text=Search%E2%80%9D%20segment%20reaching-,%2454.1%20billion,-.\" rel=\"nofollow noopener\" target=\"_blank\">bread and butter business<\/a> like that.<\/p>\n","protected":false},"excerpt":{"rendered":"Ads in Google search results are getting a more prominent label, and a way to hide them if&hellip;\n","protected":false},"author":3,"featured_media":300988,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2722,50,242,158,67,132,68],"class_list":{"0":"post-300987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-google","9":"tag-news","10":"tag-tech","11":"tag-technology","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115369142150891190","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/300987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=300987"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/300987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/300988"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=300987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=300987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=300987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}