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COURTESY \/ KYMBERLEE NORSWORTHY<\/p>\nCOURTESY \/ KYMBERLEE NORSWORTHY<\/p>\n
As a public relations specialist who works with music industry titans, Kymberlee Norsworthy is accustomed to going virtually unrecognized for her expertise.\u00a0<\/p>\n
But last month, Norsworthy heard her praises sung loud and clear during her induction to the Gospel Music Hall of Fame for her PR career.<\/p>\n
\u201cThe ceremony was a lot of fun,\u201d said Norsworthy, an advertising and public relations professor. \u201cIt was just really exciting and also humbling to be recognized in that way.\u201d<\/p>\n
Norsworthy was inducted into the Gospel Music Hall of Fame on Sept. 6 at the America\u2019s Center Convention Complex in St. Louis. Norsworthy worked with artists like Marvin Sapp, Method Man and Mary J. Blige in her more than two decades in the industry, before shifting to higher education at Temple in 2022.\u00a0<\/p>\n
When she began promoting talent shows in high school for class fundraisers, Norsworthy entered PR before knowing of its existence. By her freshman year at California State, it was an avid hobby; when she first heard of PR in a required class, she had no doubt about moving into the profession.\u00a0<\/p>\n
Norsworthy founded her first talent agency, Sleepless Nights Entertainment, that same school year before slowly acquiring internships at a real estate company, a record label and Paramount Pictures.<\/p>\n
\u201cI was really struck by how dynamic the field is,\u201d Norsworthy said. \u201cYou have the opportunity to do storytelling, but from a lot of different perspectives.\u201d\u00a0<\/p>\n
Sleepless Nights Entertainment became Norsworthy\u2019s way to promote artists that she already enjoyed. After California State, Norsworthy attended Temple for her master\u2019s in journalism and used Tomlinson Theater as her springboard for hosting events.\u00a0<\/p>\n
At Tomlinson, she hosted everything from concerts to poetry slams and met influential artists in the city, including Jill Scott and The Roots.\u00a0<\/p>\n
\u201cThat grew into me having a lot of experience,\u201d Norsworthy said. \u201cBy the time I finished my graduate program, I got my first job through networks that I had built here in Philadelphia.\u201d<\/p>\n
Once she earned her master\u2019s degree, Norsworthy got a job at a record label in New York. One of her earliest clients of high notoriety was Method Man of the Wu Tang Clan.<\/p>\n
\u201cMeth\u201d was a challenge for Norsworthy, she said. He didn\u2019t care for mainstream media since it wasn\u2019t relevant to his audience. Norsworthy\u2019s shining moment was \u201cMeth\u201d receiving a Grammy for his hit song with Mary J. Blige, \u201cI\u2019ll Be There for You\/You\u2019re All I Need to Get By\u201d in 1996.<\/p>\n
\u201cI was almost in tears when he was on stage doing the press conference,\u201d Norsworthy said. \u201cIt was perfection. He was still Meth, but he was charismatic, he had people laughing, and he really leaned into the moment instead of shying away from it.\u201d<\/p>\n
In 2022, Norsworthy brought her skills back to Temple to guide the next generation of publicists. Jair Anderson, a senior film and media arts major who minors in PR, took Norsworthy\u2019s Introduction to Public Relations course last semester and gravitated toward the field.<\/p>\n
One day after class, Anderson met with Norsworthy during office hours, and their mentorship began.\u00a0<\/p>\n
\u201cI think her going into her background on her professional experience and explaining how she always went for what she wanted really inspired me,\u201d Anderson said. \u201cIt seemed like she always stood on what she believed in and always strived to do more.\u201d<\/p>\n
Lily Terp, a freshman public relations major currently in Norsworthy\u2019s Introduction to Public Relations course,\u00a0is similarly engaged with Norsworthy\u2019s professional experience in the field. Terp chose the major due to her background in theater and believes the skills she used in theatrics apply to PR.<\/p>\n
Terp had her doubts about the field being interesting, but Norsworthy\u2019s class reversed those beliefs.<\/p>\n
\u201cI feel like it makes the class a lot more engaging,\u201d Terp said. \u201cI\u2019ll ask a question about something pretty general, and then she\u2019ll be able to answer with a story. It feels more like I\u2019m actually gaining something from this.\u201d\u00a0<\/p>\n
Norsworthy believes that the public relations field branches people and media communications. She is proud to walk the line between advocate and teacher for clients in media relations.<\/p>\n
\u201cIf we can create conversations and interactions where their voice is heard and they know that their voice is heard, that\u2019s the way to build lasting relationships,\u201d Norsworthy said. \u201cWe thrive in this field and in this business by having enduring good relationships.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"COURTESY \/ KYMBERLEE NORSWORTHY As a public relations specialist who works with music industry titans, Kymberlee Norsworthy is…\n","protected":false},"author":3,"featured_media":301457,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5132],"tags":[5229,1448,2830,1311,67,586,132,5230,68,2969],"class_list":{"0":"post-301456","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-philadelphia","8":"tag-america","9":"tag-pa","10":"tag-pennsylvania","11":"tag-philadelphia","12":"tag-united-states","13":"tag-united-states-of-america","14":"tag-unitedstates","15":"tag-unitedstatesofamerica","16":"tag-us","17":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115370101647451329","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/301456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=301456"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/301456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/301457"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=301456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=301456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=301456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}