{"id":302977,"date":"2025-10-14T15:46:11","date_gmt":"2025-10-14T15:46:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/302977\/"},"modified":"2025-10-14T15:46:11","modified_gmt":"2025-10-14T15:46:11","slug":"sheryl-sandberg-backed-flint-wants-to-use-ai-to-autonomously-build-and-update-websites","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/302977\/","title":{"rendered":"Sheryl Sandberg-backed Flint wants to use AI to autonomously build and update websites"},"content":{"rendered":"

Sometimes, you can only spot what\u2019s wrong when you\u2019ve been part of the process for a while. That was the case for Michelle Lim, who, while running Warp<\/a>\u2019s growth marketing effort earlier this year, realized that the company wasn\u2019t updating its website quickly enough.<\/p>\n

She noticed that potential customers were asking ChatGPT and other AI bots all kinds of questions about Warp\u2019s offering, but the information they sought, such as how the product compared with a newer competitor, wasn\u2019t available on the startup\u2019s website. Lim felt that this content gap would become even more critical as next-generation AI agents begin actively crawling the internet to gather intelligence for users.<\/p>\n

It was clear that Warp needed to add more content, but making and uploading each additional web page was a time-consuming task involving a design agency and multiple people across different departments.<\/p>\n

\u201cMarketers just can\u2019t wait one month for design and development teams to build the page,\u201d she told TechCrunch. \u201cWith AI engines, you need to be producing content a lot faster than before to capture your consumer demand.\u201d<\/p>\n

Lim, who had long planned to launch a startup, recognized that this was fast becoming a problem that needed solving. So, in March, she co-founded Flint, an AI platform that lets you set up websites that update themselves. Joining her in the effort was Max Levenson, an engineer who previously led the simulation and infrastructure teams for autonomous vehicle startup, Nuro.<\/p>\n

On Tuesday, Flint emerged from stealth mode with $5 million in seed funding. The investment was led by Accel, and saw participation from Sheryl Sandberg\u2019s fund, Sandberg Bernthal Venture Partners, and existing backer Neo.<\/p>\n

Flint\u2019s goal is to create websites that continuously optimize themselves, perform their own A\/B tests, and dynamically learn from both visitors and market trends, such as a sudden interest in a specific keyword. Flint also aims to generate pages customized to each visitor, much like how Amazon shows you customized product recommendations. <\/p>\n

Techcrunch event<\/p>\n

\n\t\t\t\t\t\t\t\t\tSan Francisco
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025\n\t\t\t\t\t\t\t<\/p>\n

That said, Flint\u2019s technology isn\u2019t ready to do all of that just yet. \u201cFor now, users still have to tell us what they want to build,\u201d Lim said.<\/p>\n

In its current form, once the parameters are set, Flint can automatically generate a webpage\u2019s design and layout, interactive elements (like tables and buttons), and also offer form tracking and ad optimization. Lim claims the platform can do all of this in \u201cabout a day,\u201d though she didn\u2019t give any more details.<\/p>\n

\u201cAt this point, customers provide their own copy,\u201d Lim said. She added that while Flint\u2019s content writing functionality is roughly a year away, future versions will give customers the option to have AI write the text.<\/p>\n

Even without that, Lim claims that whipping up a page with all of the necessary components in a day is already a big time-saver for its customers.<\/p>\n

Flint says it doesn\u2019t design sites or \u201cvibe code\u201d anything. For existing websites, its technology analyzes the look and feel to build and deploy fully coded webpages that are consistent with the design.<\/p>\n

The startup is already working with customers like Cognition, Modal, and Graphite, for whom it has created live pages. You can see Windsurf\u2019s here<\/a>, Modal\u2019s site<\/a>, and this is what Graphite\u2019s looks like<\/a>.<\/p>\n

Flint\u2019s ambition is to help marketers at rapidly growing startups and Fortune 500 companies increase their websites\u2019 visibility and create content.<\/p>\n

The focus on selling to CMOs is what made Lim so excited to have Sheryl Sandberg join as an investor. \u201cI like to think of her as someone who has influenced the way the internet has monetized over the past decade,\u201d Lim said.<\/p>\n

According to Lim, Sandberg instantly understood Flint\u2019s vision. \u201cI was showing her this deck, and I was sharing how, in my personal experience, it took five teams three months to build one A\/B test just to increase conversion by 10% on our Google ad,\u201d Lim said. \u201cAnd then she stopped me, [and] said, \u2018Michele, it was 140 people at Meta who had to do this\u2019.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Sometimes, you can only spot what\u2019s wrong when you\u2019ve been part of the process for a while. That…\n","protected":false},"author":3,"featured_media":302978,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[42719,691,738,54263,153885,158,67,132,68,153886],"class_list":{"0":"post-302977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-accel","9":"tag-ai","10":"tag-artificial-intelligence","11":"tag-neo","12":"tag-sheryl-sandberg","13":"tag-technology","14":"tag-united-states","15":"tag-unitedstates","16":"tag-us","17":"tag-website-creation"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115373302663296506","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/302977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=302977"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/302977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/302978"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=302977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=302977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=302977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}