{"id":303504,"date":"2025-10-14T20:16:15","date_gmt":"2025-10-14T20:16:15","guid":{"rendered":"https:\/\/www.europesays.com\/us\/303504\/"},"modified":"2025-10-14T20:16:15","modified_gmt":"2025-10-14T20:16:15","slug":"fiasconaro-brings-its-world-famous-panettone-to-soho","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/303504\/","title":{"rendered":"Fiasconaro Brings Its World-Famous Panettone to SoHo"},"content":{"rendered":"<p>It\u2019s not every day that a dessert with a r\u00e9sum\u00e9 longer than most Hollywood stars lands in SoHo. Fiasconaro, Sicily\u2019s most famous panettone maker\u2014whose golden, fragrant loaves have been served to popes, gifted to President Joe Biden and even launched into space\u2014is opening its first-ever U.S. pop-up shop at 422 West Broadway.<\/p>\n<p>Open daily from October 16, 2025, through January 15, 2026, the new boutique brings a full slice of Sicilian holiday tradition to downtown Manhattan. For Italians, panettone is the centerpiece of the festive season, an edible symbol of togetherness, generosity and (let\u2019s be honest) bragging rights at the family table.<\/p>\n<p><strong>RECOMMENDED: <a href=\"https:\/\/www.timeout.com\/newyork\/restaurants\/best-bakeries-in-nyc\" target=\"_blank\" rel=\"noopener\">NYC&#8217;s 30 best bakeries, including pie pros, famous cupcake destinations and local favorites<\/a><\/strong><\/p>\n<p>Founded in 1953 in Castelbuono, Sicily, Fiasconaro is still run by the family\u2019s second and third generations. Their signature panettoni, naturally leavened with mother yeast and enriched with Sicilian pistachios, citrus and Marsala wine, are celebrated as some of the best in the world. The brand even collaborated with Dolce &amp; Gabbana on a couture-inspired collection, turning the humble bread into a design object.<\/p>\n<p>\u201cThis operation marks a new phase in our path of internationalization and reflects the brand\u2019s growth in the U.S. market, which today represents our leading foreign market,\u201d said Agata Fiasconaro, the company\u2019s brand manager.<\/p>\n<p>The SoHo pop-up will offer an immersive (and delicious) experience, featuring tastings, curated gift collections and storytelling that connect Castelbuono\u2019s medieval charm with Manhattan\u2019s sleek energy. Expect everything from mini 100-gram Dolce &amp; Gabbana tins ($18\u2013$28) to jaw-dropping 10-kilogram \u201cMaximus\u201d loaves priced up to $380\u2014ideal if your holiday table doubles as a photo set.<\/p>\n<p>Master pastry chef Nicola Fiasconaro describes his approach simply. \u201cTradition is the foundation of Sicilian pastry making,\u201d he said. \u201cIt connects us to our history and culture. I always aim to respect those roots while also infusing my own creativity into the process.\u201d<\/p>\n<p>Fiasconaro\u2019s arrival adds a new layer of luxury to New York\u2019s holiday food scene, where panettone lovers can now skip the import aisle and step straight into a Sicilian dreamscape. Whether you\u2019re shopping for a host gift or your own midnight treat, this isn\u2019t just dessert\u2014it\u2019s a 70-year-old story of family, craftsmanship and the sweet side of Italian pride.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s not every day that a dessert with a r\u00e9sum\u00e9 longer than most Hollywood stars lands in SoHo.&hellip;\n","protected":false},"author":3,"featured_media":303505,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,10633,405,403,10634,5226,5225,5228,5227,988,67,586,132,5230,68,2969],"class_list":{"0":"post-303504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-categories-restaurants","10":"tag-new-york","11":"tag-new-york-city","12":"tag-news-eating","13":"tag-newyork","14":"tag-newyorkcity","15":"tag-ny","16":"tag-nyc","17":"tag-restaurants","18":"tag-united-states","19":"tag-united-states-of-america","20":"tag-unitedstates","21":"tag-unitedstatesofamerica","22":"tag-us","23":"tag-usa"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/303504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=303504"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/303504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/303505"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=303504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=303504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=303504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}