{"id":304811,"date":"2025-10-15T07:46:14","date_gmt":"2025-10-15T07:46:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/304811\/"},"modified":"2025-10-15T07:46:14","modified_gmt":"2025-10-15T07:46:14","slug":"ontario-launches-75-million-anti-tariff-ad-campaign-in-the-u-s-featuring-ronald-reagan","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/304811\/","title":{"rendered":"Ontario launches $75-million anti-tariff ad campaign in the U.S. featuring Ronald Reagan"},"content":{"rendered":"

Open this photo in gallery:<\/a><\/p>\n

Ontario Premier Doug Ford is pressuring U.S. President Donald Trump to end his punishing global trade war.Sammy Kogan\/The Canadian Press<\/p>\n

Ontario Premier Doug Ford\u2019s<\/a> government is launching a $75-million advertising campaign in the United States featuring late Republican president Ronald Reagan\u2019s dire warning about the impact of tariffs<\/a> on the American economy.<\/p>\n

It is the latest attempt from Mr. Ford\u2019s government to reach American audiences \u2013 including Republicans \u2013 to put pressure on U.S. President Donald Trump<\/a> to end his punishing global trade war. <\/p>\n

Ontario also launched a multimillion-dollar television campaign last winter \u2013 budgeted at around $40-million \u2013 highlighting the close economic ties between the U.S. and the province. In total, the province will have spent upwards of $100-million on U.S. advertising since last year.<\/p>\n

The new 60-second TV ad features present-day images of workers, such as welders and bakers, and families and is voiced with Mr. Reagan\u2019s April 25, 1987, radio address decrying American protectionism, saying such trade barriers hurt every American worker and consumer.<\/p>\n

\u201cHigh tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars,\u201d Mr. Reagan says.<\/p>\n

Canadian softwood producers brace for impact from new U.S. tariffs<\/a><\/p>\n

Joly unveils three-point industrial strategy to counter Trump\u2019s tariffs<\/a><\/p>\n

\u201cThen the worst happens. Markets shrink and collapse, businesses and industries shut down, and millions of people lose their jobs. Throughout the world, there\u2019s a growing realization that the way to prosperity for all nations is rejecting protectionist legislation and promoting fair and free competition.\u201d<\/p>\n

According to Mr. Ford\u2019s office, the ad will begin airing on Newsmax and Bloomberg this week. It will also air on other networks \u2013 including Fox, NBC, CBS, CNBC, ESPN and ABC \u2013 within two weeks, through to the end of January 2026.<\/p>\n

Mr. Ford unveiled the cost of the ads during a speech Tuesday at an Empire Club of Canada luncheon in downtown Toronto. He said the province intends to repeat the message \u201cto every Republican district\u201d in the U.S.<\/p>\n

\u201cWe\u2019re just going to speak the truth,\u201d he said. <\/p>\n

\u201cThat ad, it\u2019s not a nasty ad. It\u2019s actually just very factual. Coming from a person like Ronald Reagan, every Republican is going to identify that voice.\u201d<\/p>\n

Open this photo in gallery:<\/a><\/p>\n

Former U.S. President Ronald Reagan, right, stands with former Canadian Prime Minister Brian Mulroney and an officer from the RCMP in Toronto in June, 1988.Reuters Photographer\/Reuters<\/p>\n

Mr. Ford also said the ads might not air on CNN \u2013 a network on which the Premier appears frequently \u2013 but his office later clarified that while CNN is unlikely to approve the ad, it has not outright declined to air it. <\/p>\n

Speaking to the business crowd of about 1,000 people, Mr. Ford cited research from Yale University that suggests Mr. Trump\u2019s tariffs will cost American families $2,400 a year and cause the country to shed half a million jobs by the end of the year. He also said the auto tariffs will raise the costs for American automakers by nearly US$108-billion this year, according to the Center of Automotive Research in the U.S.<\/p>\n

\u201cPersonally, if it were me, these aren\u2019t the kind of numbers I\u2019d want to bring into the midterms,\u201d Mr. Ford said.<\/p>\n

\u201cBut there\u2019s good news for President Trump. The fastest, surest and easiest way to reverse America\u2019s economic decline: end the tariffs. Make a deal with Canada, your number one customer in the entire world.\u201d<\/p>\n

Mr. Ford also praised Prime Minister Mark Carney<\/a>, who met with Mr. Trump for the second time at the White House last week, as an astute business person. But he repeated his call for Canada to hit back against the U.S. with retaliatory tariffs if the trade war drags on. The Premier said Mr. Carney would be meeting with him in Toronto on Thursday.<\/p>\n

Mr. Ford also said he disagreed with the premiers of Saskatchewan and Manitoba, who have called for Canada to drop its 100-per-cent tariffs on electric vehicles from China in exchange for China lifting tariffs on canola products, which have hurt the western provinces.<\/p>\n

Mr. Ford said he understood why Saskatchewan Premier Scott Moe and Manitoba Premier Wab Kinew want the federal government to act, but said it\u2019s not in the interest of Ontario and its auto sector.<\/p>\n

\u201cI respect what they\u2019re doing, but there\u2019s no damn way we should drop tariffs on China, I\u2019ll tell you that. Absolutely not,\u201d Mr. Ford said after his speech during a question-and-answer session with radio and TV host Ben Mulroney.<\/p>\n","protected":false},"excerpt":{"rendered":"Open this photo in gallery: Ontario Premier Doug Ford is pressuring U.S. President Donald Trump to end his…\n","protected":false},"author":3,"featured_media":304812,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2148,2138,671,104,2132,692,2147,2131,2143,2144,2140,2133,2130,79,407,746,2142,2137,2159,2134,2135,454,2139,1165,728,2149,108,2154,2155,50,2157,2152,2156,2150,2153,2136,85,2146,80,2145,2151,1458,158,1164,2141,1154,107,2158],"class_list":{"0":"post-304811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-alberta","9":"tag-arts-news","10":"tag-bc","11":"tag-breaking-news","12":"tag-breaking-news-video","13":"tag-british-columbia","14":"tag-canada","15":"tag-canada-news","16":"tag-canada-sports","17":"tag-canada-sports-news","18":"tag-canada-trafficcanada-weather","19":"tag-canadian-breaking-news","20":"tag-canadian-news","21":"tag-economy","22":"tag-education","23":"tag-environment","24":"tag-federal-government","25":"tag-foreign-news","26":"tag-globe-and-mail","27":"tag-globe-and-mail-breaking-news","28":"tag-globe-and-mail-canada-news","29":"tag-government","30":"tag-life-news","31":"tag-lifestyle","32":"tag-local-news","33":"tag-manitoba","34":"tag-national-news","35":"tag-new-brunswick","36":"tag-newfoundland-and-labrador","37":"tag-news","38":"tag-northwest-territories","39":"tag-nova-scotia","40":"tag-nunavut","41":"tag-ontario","42":"tag-pei","43":"tag-photos","44":"tag-political-news","45":"tag-political-opinion","46":"tag-politics","47":"tag-politics-news","48":"tag-quebec","49":"tag-sports-news","50":"tag-technology","51":"tag-travel","52":"tag-trudeau","53":"tag-us-news","54":"tag-world-news","55":"tag-yukon"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/304811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=304811"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/304811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/304812"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=304811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=304811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=304811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}