{"id":30670,"date":"2025-07-01T19:40:12","date_gmt":"2025-07-01T19:40:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/30670\/"},"modified":"2025-07-01T19:40:12","modified_gmt":"2025-07-01T19:40:12","slug":"remark-raises-16m-for-ai-personas-that-guide-online-shoppers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/30670\/","title":{"rendered":"Remark Raises $16M for AI Personas That Guide Online Shoppers"},"content":{"rendered":"

Remark<\/a> raised $16 million in a Series A funding round for its artificial intelligence personas that are trained by human product experts to deliver personalized guidance to online shoppers.<\/p>\n

The company will use the new funding to expand into new verticals, grow its network of experts, and enhance its systems for deploying AI personas and measuring their performance, according to a Tuesday (July 1) press release<\/a>.<\/p>\n

\u201cBy working with real product experts to train AI personas, we\u2019re creating guidance that\u2019s trusted, helpful and deeply personal,\u201d Remark CEO and co-founder Theo Satloff<\/a> said in the release. \u201cOur goal is to make online shopping feel less like a transaction and more like being guided by someone who truly understands what you need.\u201d<\/p>\n

Remark\u2019s AI personas are trained by more than 60,000 human subject-matter experts, including Olympic athletes, stylists, estheticians and new parents, according to the release.<\/p>\n

The language models are trained on the experts\u2019 knowledge, tone and preferences, enabling the AI personas to share anecdotes, personal knowledge and informed guidance, the release said.<\/p>\n

For the brand partners who deploy this technology, the AI personas convert a greater share of shoppers \u2014 28% compared to the industry average of 1% \u2014 and reduce customer service costs by guiding shoppers to the right products, per the release.<\/p>\n

Since Remark\u2019s previous funding round last year, the company has quadrupled its revenue and retained all of its more than 60 brand partners, according to the release.<\/p>\n

Kamran Ali<\/a>, principal at Inspired Capital<\/a>, which led the funding round, said in the release that Remark is \u201credefining how brands connect with customers.\u201d<\/p>\n

\u201cRemark is proving that this model not only improves the shopping experience, but also directly drives business results,\u201d Ali said.<\/p>\n

The PYMNTS Intelligence report \u201cWhat Generative AI Has in Store for the Retail Industry<\/a>\u201d found that the advent of AI and machine learning spurred a new era in retail personalization<\/a>.<\/p>\n

More than 90% of retailers now use AI to automate personalization efforts and deliver real-time, tailored customer experiences, according to the report.<\/p>\n

The report also found that 44% of retail shoppers are open to using chatbots for product information before making purchase decisions, and 35% would use chatbots for customer service support.<\/p>\n

For all PYMNTS AI coverage, subscribe to the daily AI Newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Remark raised $16 million in a Series A funding round for its artificial intelligence personas that are trained…\n","protected":false},"author":3,"featured_media":30671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21],"tags":[691,738,1258,50,751,26140,6270,1595,158,67,132,68,756],"class_list":["post-30670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-funding","tag-news","tag-pymnts-news","tag-remark","tag-retail","tag-startups","tag-technology","tag-united-states","tag-unitedstates","tag-us","tag-whats-hot"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114779679750489037","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/30670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=30670"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/30670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/30671"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=30670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=30670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=30670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}