{"id":310939,"date":"2025-10-17T14:38:11","date_gmt":"2025-10-17T14:38:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/310939\/"},"modified":"2025-10-17T14:38:11","modified_gmt":"2025-10-17T14:38:11","slug":"saks-fifth-avenue-light-show-returns-to-nyc-new-york-family","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/310939\/","title":{"rendered":"Saks Fifth Avenue Light Show Returns to NYC \u2013 New York Family"},"content":{"rendered":"

\t\t\"SaksGetty Images
\nSaks Fifth Avenue Light Show Returns to NYC<\/p>\n

Saks\u2019 anticipated holiday attraction returns to the Big Apple after taking a hiatus last year.<\/p>\n

There\u2019s nothing quite like the holidays in New York City. From the yearly tree-lighting ceremony at Rockefeller Center to shopping at the famed Winter Village<\/a>, the city has no shortage of family-friendly experiences that make the time of year absolutely magical.<\/p>\n

Psst\u2026 Check Out Diwali Events in NYC 2025<\/a><\/strong><\/p>\n

This year, families can hold their breath in anticipation as the Saks Fifth Avenue light show returns. This year marks the return of the iconic holiday light show on November 24th with a reimagined, state-of-the-art display.<\/p>\n

The famed center six windows of the Saks Fifth Avenue New York flagship will bring enchanting scenes of New York City to life, from a snowy Central Park boat scene to a holiday tree decorated in the distinctive style of the Fifth Avenue store. Additional windows will showcase Your Story in Lights, a visual ode to making the holidays your own, featuring motifs from the holiday campaign and awe-inspiring fashion.<\/p>\n

\u201cSaks Fifth Avenue embodies the holiday standard with elevated, exclusive luxury offerings, where dressing becomes storytelling, and each look becomes its own festive moment,\u201d said Emily Essner, President & Chief Commercial Officer. \u201cFrom hallmark traditions like the return of our beloved light show to reimagined customer engagements that awaken the holiday spirit and ignite inspiration, we look forward to offering our customers a best-in-class experience crafted uniquely for them this holiday season.\u201d<\/p>\n

The lights will dance to a curated medley of uplifting music, creating a luminous celebration of light and sound. For the 16th year, Mastercard is celebrating the festive season and proudly presenting the holiday windows and light show.<\/p>\n

The Return of a Legacy<\/p>\n

The return of the lights marks a continued legacy for the company.<\/p>\n

In 2024, the lights went dark for the first time in 20 years, with the company citing it was looking to \u2018change its approach.\u2019<\/p>\n

\u201cFor many years, the holidays at Saks Fifth Avenue included a light show at our flagship store, and, for some time, we have contemplated changing our approach,\u201d a spokesperson for Saks Fifth Avenue told Gothamist<\/a> in a statement last year regarding the change. \u201cIn our 100th year, which also marks the anniversary of the flagship, we are celebrating the season by honoring the architectural significance of this iconic building, elegantly illuminating the fa\u00e7ade and framing the holiday windows, as well as highlighting the fashion for which Saks Fifth Avenue is known.\u201d<\/p>\n

At the time, the famed luxury retailer was experiencing financial hardship, and many speculated that this was the reason why it decided to skip the annual event.<\/p>\n

Although the strip of 5th Avenue was slightly darker last holiday season, the store did keep up with its themed windows, showcasing outstanding pieces from top names in luxury set against colorful snowflake fragments, dichroic vinyl, and silver harlequin flooring.<\/p>\n

The Retailer Bounces Back<\/p>\n

Along with the light show, Saks has announced its\u00a0Holiday Your Way\u00a0campaign for the 2025 holiday season.<\/p>\n

The campaign\u2019s distinguished cast includes Meadow Walker, Julez Smith, and Magnus Ferrell, as well as the iconic fashion editor, Patti Wilson, whose signature mix of fantasy and elegance embodies the joy and glamour of the holidays. Riad Nasr and Lee Hanson of Frenchette and Le Rock are also featured, evoking the energy of New Yorkers at the heart of the holiday dining scene.<\/p>\n

The campaign launches in tandem with the inspiring Saks Fifth Avenue Holiday Book, a compelling printed guide, followed by a shoppable online edition that will launch later this month. From captivating editorials showcasing the season\u2019s most luxurious accessories to an inside look into exclusive holiday experiences, customers can discover a gift for everyone on their list.<\/p>\n

\u201cSaks Fifth Avenue is defining the season with customer connectivity and meaningful memories at the core of our approach,\u201d said Kristin Maa, Chief Marketing Officer, Saks Global. \u201cHoliday Your Way inspires customers to embrace their individual style for every occasion and invites them on an engaging journey of shopping discovery. We continue to bring the magic of the holidays directly to our customers through compelling content, the unmissable windows, and immersive in-store experiences that captivate at every turn.\u201d<\/p>\n

Psst\u2026 Check Out Radio City Christmas Spectacular Brings Extra Holiday Magic with Sensory-Friendly Performance<\/a><\/strong><\/p>\n

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