Jordon Hudson appeared to exert significant influence over Bill Belichick\u2019s media projects before his hired as North Carolina\u2019s football coach in December.<\/p>\n
That\u2019s one takeaway from the latest episode of sports journalist Pablo Torre\u2019s podcast<\/a> \u201cPablo Torre Finds Out,\u201d which includes leaked footage of Hudson on the set of Belichick\u2019s 2024 show called \u201cCoach with Bill Belichick<\/a>.\u201d\u00a0<\/p>\n Hudson, 24, and Belichick, 73, have been dating for several years. Belichick said previously that the pair has a personal and professional relationship<\/a> and that \u201cJordon assists me with my personal media.\u201d<\/p>\n Belichick, who won six Super Bowls as head coach of the NFL\u2019s New England Patriots, wasn\u2019t coaching during the 2024 season. He appeared on numerous football shows, including one of his own.<\/p>\n Hudson filed a trademark in Massachusetts for Coach Show LLP in November 2024, which was described as \u201ca video podcast show which handles all of its own production costs.\u201d Hudson referred to herself as the Chief Operating Officer of Belichick Productions in one email obtained by WRAL.<\/p>\n The show featured Belichick, current UNC general manager Michael Lombardi and current Ohio State defensive coordinator Matt Patricia discussing NFL topics of the week and breaking down weekly matchups. The show was filmed at NFL Films studios in New Jersey.\u00a0<\/p>\n In the footage, Hudson was critical of the graphics being used on the show. She and Belichick are also caught on a hot microphone disparaging the production of the program.\u00a0<\/p>\n \u201cShe has a very clear view of what her job was and everyone else was like I suddenly woke up one day and realized I\u2019m working for Jordon Hudson,\u201d Torre said on the podcast.<\/p>\n Hudson didn\u2019t immediately respond to an email from WRAL about her role on Belichick\u2019s show.<\/p>\n North Carolina hired Belichick in December to elevate its football program to national prominence. Early in his tenure, he asked that Hudson be included on emails to him from school officials. Belichick later said it was to help him with scheduling at a time when he first arrived at UNC without support staff.<\/p>\n Hudson emailed athletics department administrators, hoping to help shape the way the hiring of Steve Belichick, Bill\u2019s son, was portrayed<\/a>. She also questioned why negative remarks about Belichick were not deleted from the comments on UNC football social media posts, emails show.<\/p>\n Hudson made national news in April<\/a> when she interrupted a CBS interview<\/a> with Belichick over a question about how the couple met. CBS aired Hudson\u2019s comments \u2013 \u201cWe\u2019re not talking about this.\u201d \u2013 as part of its story on Belichick.<\/p>\n Torre earlier reported that Hudson was banned from the UNC football facilities, which the school denied. On Friday\u2019s episode, Torre said it was Lombardi who had told others about the ban. Hudson wore a necklace that read \u201cbanned\u201d to the Tar Heels\u2019 first game of the season, a 48-14 loss to TCU.<\/p>\n Torre described fraught personal dynamics around Belichick with Lombardi and Hudson each holding enormous influence with the coach.\u00a0<\/p>\n Hudson is not employed by the school. Belichick wrote in April that \u201cJordon has zero involvement in the UNC football program, beyond the degree that my personal media intersects with it.\u201d<\/p>\n Lombardi signed a three-year, $4.5-million contract to be the team\u2019s general manager. Weeks before the season opener, Lombardi traveled to Saudi Arabia on an exploratory fundraising trip<\/a>, UNC confirmed to WRAL\u00a0after Torre\u2019s initial report.<\/p>\n A university spokesman said that Lombardi\u2019s trip was at the invitation and cost of a Saudi national who is a college football fan and is interested in supporting Belichick. The spokesman said that Lombardi didn\u2019t meet with the kingdom\u2019s Public Investment Fund (PIF), which it uses to sponsor projects abroad,\u00a0 and that the PIF didn\u2019t invest in UNC.<\/p>\n The Saudis have made a huge splash in sports with big investments in golf, soccer and other ventures. College athletics is looking for new sources of revenue to keep up with soaring costs, including direct revenue sharing with players. The need for additional money has led some programs and conferences to consider private equity or private capital.<\/p>\n